Daniel Boria of Calgary, Canada, decided to abandon his life on Earth and soar among the clouds, at least for a little while. Boria thought the best way to promote his company, All Clean Natural, was to affix 100 helium filled balloons to a lawn chair and fly high to the sky.
According to the Toronto Star, the $12,000 worth of balloons were no match for the wind. Boris told the Star that things got pretty intense up there. "I rose to a certain altitude and the winds got pretty intense. I was somersaulting out the chair and it felt like minus 30. I watched below as the Stampede and my dream drifted away."
His stunt certainly didn't go unnoticed, especially by the police. Authorities charged Boria with mischief causing danger to life, although, he could expect a few other charges to follow.
Luckily, he only sustained minor injuries, but it goes without saying, don't try this at home.
Something tells us he just have just rented a hot air balloon. Take a peek through the gallery below from Hot Air Balloon Day!
Hot air balloon day
Canadian man soars to great heights in balloon fixed lawn chair
A hot air balloon is prepared for take off during the 5th hot air balloon festival in Xochitla, north of Mexico City, Sunday, April 26, 2015. The ecological park of Xochitla is hosting the festival with balloon rides, where attendees will be able to admire the park itself from the air and the landscapes of the Town of Tepozotlan. (AP Photo/Marco Ugarte)
Hot air balloons fly over Tuanku Mizan Zainal Abidin Mosque, bottom right, also known as the "Iron Mosque" at the start of the Putrajaya Hot Air Balloon Fiesta in Putrajaya, Malaysia on Thursday, March 12, 2015. Nearly 20 balloons from 10 countries participated in the annual event now in its seventh year. (AP Photo/Joshua Paul)
Special-shape hot air balloons known as Vincent van Gogh, left, and Maximus The Beagle Dog, are prepare to take off at the start of the 19th Philippine Hot Air Balloon festival Thursday, Feb. 12, 2015 at Clark Special Economic Zone, Pampanga province north of Manila, Philippines. Now on its 19th year, the hot air balloon festival features a total of 32 hot air balloons participating from all over the world. (AP Photo/Bullit Marquez)
People walk around inside a partially inflated hot air balloon at the 32nd annual OuickChek New Jersey Festival of Ballooning, Sunday, July 27, 2014, in Readington, N.J. (AP Photo/Mel Evans)
Hot air balloons float over Lake Burley Griffin during the Balloon Spectacular in Canberra, Australia, Saturday, March 8, 2014. (AP Photo/Rob Griffith)
A hot air balloon crew member works ahead of take off during a festival during the week-long Jewish holiday of Sukkot, at the Eshkol National Park in the Negev, southern Israel, Tuesday, Sept. 24 2013. Seven balloons, operated by international crews, took part in the flyover on Tuesday.(AP Photo/Tsafrir Abayov)
Over 400 hot-air balloons take off in Chambley-Bussieres, eastern France, on Wednesday, July 31, 2013 in an attempt to set a world record for collective taking-off during the event "Lorraine Mondial air ballons", an international hot-air balloon meeting. (AP Photo/ Alexandre Marchi/L'est Republicain, Pool)
INDIO, CA - APRIL 17: A hot air ballon is seen during day 1 of the 2015 Coachella Valley Music And Arts Festival (Weekend 2) at The Empire Polo Club on April 17, 2015 in Indio, California. (Photo by Matt Cowan/Getty Images for Coachella)
Hot air balloons fly over ancient temples in Bagan, northern Myanmar at sunrise on November 25, 2014. AFP PHOTO/PHYO HEIN KYAW (Photo credit should read Phyo Hein Kyaw/AFP/Getty Images)
BRISTOL, ENGLAND - AUGUST 08: Over 120 hot air balloons depart from Aston Court in a mass ascent on the first full day of the Bristol International Balloon Fiesta on August 8, 2014 in Bristol, England. Now in its 36th year, the Fiesta is Europe's largest annual hot air balloon event in the city that is seen by many as the home of modern ballooning. (Photo by Oli Scarff/Getty Images)