Campaign aims to #EndTheAwkward

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International Kissing Day was celebrated yesterday — in a big way. People across the world took to Twitter to kiss the awkward goodbye:

This PSA is part of the larger campaign, #EndTheAwkward, created by the UK advocacy group Scope. Scope's main goal is to make the world a place where disabled people have the same opportunities as everyone else. Scope has enlisted the help of disabled celebrities like American Horror Story's Matt Fraser and Breaking Bad's RJ Mitte to spread the message of normalcy between their community and others.

According to Scope, two-thirds of people feel awkward around disability. Groups like Scope and advocates across the US work diligently to ensure those with disabilities not only have equal rights, but that their unique voices are heard and accepted.

For disabled people like Fraser, Mitte, Sheypuk and the thousands across the world who took to Twitter, their message is clear. They want to end the awkward. In the words of Ms. Wheelchair New York: "no pity, only glamour."

More from #EndTheAwkward on Twitter:

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