26M Facebook users go rainbow for gay marriage ruling

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NEW YORK (AP) -- More than 26 million Facebook profile photos have taken on a rainbow hue since the U.S. Supreme Court ruled on Friday that marriage is a right guaranteed under the Constitution regardless of a person's sexual orientation.

People have been covering their profile photos with the Facebook-supplied overlay that uses the best-known symbol in the U.S. of the lesbian, gay, bisexual and transgender rights movement.

Rainbow-tinted celebrities include Facebook CEO Mark Zuckerberg, Arnold Schwarzenegger, Leonardo DiCaprio and "Fifty Shades of Grey" author E.L. James.

Celebrities react to last week's historic SCOTUS ruling:

33 PHOTOS
Celebrities react to SCOTUS on social media
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26M Facebook users go rainbow for gay marriage ruling
Love won. #MarriageEquality
We are so proud to be American today! All of our #LGBT brothers and sisters can now love freely! TY #SupremeCourt! http://t.co/RO10N8knfj
WITH LIBERTY AND JUSTICE FOR ALL ! #gaymarriage #LoveWins #SCOTUS #KaliefBrowder
Huge day for America.. Happy to see the news. All the love
#lovewins http://t.co/xgEvPqvF63
#SCOTUS killin it this week!
#LoveWins Today is a huge step forward for our country, and my family. I'm so grateful and happy! #SCOTUSMarriage
Hugely emotional that marriage equality has finally come to the U.S. History! Love ALWAYS wins. ❤️❤️❤️
#LOVEWINS! 🌈
Today is beautiful 🇺🇸💞💍
Very happy about the SCOTUS rulings this week! Marriage Equality, Fair Housing and Affordable Health Care!
🇺🇸 GO AMERICA! http://t.co/xKv7gL0Jg8
It's a new day. Thank you Supreme Court. Thank you Justice Kennedy. Your opinion is profound, in more ways than you may know. #huzzah
i cried 🎂 #lovewins 🎂 #happybirthdaytome #proudtobeanamerican #af 🐭🌙 https://t.co/A7jZ79cHeG
#MarriageEquality for all. In honor of this historic event, here's a celebratory video from @ScottIcenogle & me. https://t.co/P5pcm2KNAe
So much more work to do but no matter how long it takes, in the end, #LOVE will always prevail. Bravo #SCOTUS #NOH8 #ChooseLove. Now go get married wherever the hell you please. ❤️🙌🏿❤️
LOVE WINS!!!!!!! WE ARE EQUAL!!!!!!!! Ps. Somebody marry me, quick!!!!!
Such an incredible day for so many 💛
Finally ❤️ #SCOTUS
#MarriageEquaility!!!! A giant step towards our country being a better place to be!
And so the long arc of history bends toward justice once more.
Supreme Court for the win!! Yes! Wonderful day! #MarriageEquaility
Wow. Another historic day for #MarriageEquality! https://t.co/rkeVQUWb6r
Love.
WE DID IT - MARRIAGE EQUALITY IS REAL
ALL 50 STATES!!!! 😭 So happy. Times are changing my friends. We have such a long way to go and so… https://t.co/lp6wDLfGmQ
Equal. http://t.co/OJLd1eEgmn
Supreme Court rules right to marriage is a "fundamental right" and same sex couples can't be deprived of that right
YESSSSS AMERICAAAAA!! 💜💛💚💙❤️💖 what a moment. #LoveWon
Now there we have it,each and every one of us entitled to the same privilege of marriage,isn't that what life is about. Thank you..finally.
I'm so happy I'm crying!!!! #LoveWins
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While the people who've used the overlay is a fraction of Facebook's 1.4 billion users worldwide, the number is far bigger than the last mass profile photo change on the site. In 2013, some 3 million Facebook users changed their photos to show a pink-on-red equal sign in support of gay marriage.

Four years earlier, in what might have been the first large-scale profile-photo activism, Twitter users turned their photo green to support pro-democracy protesters in Iran.

Facebook said it is not using the filters for ad targeting, nor does it plan to do so.

Facebook said the fact that the rainbow filter appeared on the same day as the Supreme Court decision was not planned any more than the Supreme Court planned to issue its ruling the Friday.

The filter was created last week by two Facebook summer interns who said they wanted to help other employees "show their spirit" for gay pride parades in San Francisco, New York and elsewhere in recent days. The filter was popular among employees, so Facebook rolled it out to regular users.

Counter-filters also have popped up, with some users in Russia overlaying their profiles with the country's flag instead of a rainbow. In the U.S., the website Right Wing News created a tool that lets people place a filter of the American flag over their profile photos.

Photos from the day of the historic SCOTUS ruling:

36 PHOTOS
Supreme Court Legalizes Same-Sex Marriage, Gay Marriage, Marriage Equality
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26M Facebook users go rainbow for gay marriage ruling
People celebrate during a rally outside the Stonewall Tavern in the West Village in New York on June 26, 2015, after the US Supreme Court's historic decision on same sex marriage. The US Supreme Court ruled on June 26, that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/JEWEL SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
Ikeita Cantu, left, and her wife Carmen Guzman, of McLean, Va., hold up signs as they celebrate outside of the Supreme Court in Washington, Friday June 26, 2015, after the court declared that same-sex couples have a right to marry anywhere in the US. The couple was married in Canada in 2009 when gay marriage was illegal in Virginia. (AP Photo/Jacquelyn Martin)
A couple kiss to celebrate the US Supreme Court's historic decision on same sex marriage during a rally outside the Stonewall Tavern in the West Village in New York on June 26, 2015, after the US Supreme Court's historic decision on same sex marriage. The US Supreme Court ruled on June 26, that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/JEWEL SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
Jim Obergefell, the named plaintiff in the Obergefell v. Hodges Supreme Court case that legalized same sex marriage nationwide, is backed by supporters of the courts ruling on same-sex marriage on the step of the Texas Capitol during a rally Monday, June 29, 2015, in Austin, Texas. The Supreme Court declared Friday that same-sex couples have a right to marry anywhere in the United States. (AP Photo/Eric Gay)
IMAGE DISTRIBUTED FOR HUMAN RIGHTS CAMPAIGN - Marriage equality supporters rally on the steps of the Supreme Court as they wait for a decision Friday, June 26, 2015, in Washington. (Kevin Wolf/AP Images for Human Rights Campaign)
People celebrates during a rally outside the Stonewall Tavern in the West Village in New York on June 26, 2015, after the US Supreme Court's historic decision on same sex marriage. The US Supreme Court ruled on June 26, that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/JEWEL SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
Carlos McKnight of Washington, waves a flag in support of gay marriage outside of the Supreme Court in Washington, Friday June 26, 2015. A major opinion on gay marriage is among the remaining to be released before the term ends at the end of June. (AP Photo/Jacquelyn Martin)
People celebrate outside the Supreme Court in Washington, DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
Supporters of same-sex marriage celebrate outside of the Supreme Court in Washington, Friday June 26, 2015, after the court declared that same-sex couples have a right to marry anywhere in the US. (AP Photo/Jacquelyn Martin)
Two women celebrate outside the Supreme Court in Washington DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
Same-sex marriage supporters rejoice after the U.S Supreme Court hands down a ruling regarding same-sex marriage June 26, 2015 outside the Supreme Court in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
People celebrate outside the Supreme Court in Washington, DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
People run under a giant equality flag as they celebrate outside the Supreme Court in Washington, DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
UNITED STATES - JUNE 26: Same-sex marriage supporters from the Human Rights Campaign celebrate after the U.S. Supreme Court legalized same-sex marriages nationwide on Friday, June 26, 2015. (Photo By Bill Clark/CQ Roll Call)
People shout slogans as they celebrate outside the Supreme Court in Washington, DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
The crowd celebrates outside of the Supreme Court in Washington, Friday June 26, 2015, after the court declared that same-sex couples have a right to marry anywhere in the US. (AP Photo/Jacquelyn Martin)
President Barack Obama walks toward the podium before speaking in the Rose Garden of the White House in Washington, Friday, June 26, 2015, after the Supreme Court declared that same-sex couples have the right to marry anywhere in the US. (AP Photo/Pablo Martinez Monsivais)
WASHINGTON, DC - JUNE 26: Same-sex marriage supporters rejoice after the U.S Supreme Court hands down a ruling regarding same-sex marriage June 26, 2015 outside the Supreme Court in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - JUNE 26: Activists hold signs regarding same-sex marriage outside the U.S. Supreme Court June 26, 2015 in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
Same-sex marriage supporters rejoice after the U.S Supreme Court hands down a ruling regarding same-sex marriage June 26, 2015 outside the Supreme Court in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
From left, Annie Katz of the University of Michigan, Zaria Cummings of Michigan State University, Spencer Perry of Berkeley, Calif., and Justin Maffett of Dartmouth University, celebrate outside of the Supreme Court in Washington, Friday June 26, 2015, after the court declared that same-sex couples have a right to marry anywhere in the US. (AP Photo/Jacquelyn Martin)
Same-sex marriage supporters rejoice after the U.S Supreme Court hands down a ruling regarding same-sex marriage June 26, 2015 outside the Supreme Court in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
Same-sex marriage supporters rejoice after the U.S Supreme Court hands down a ruling regarding same-sex marriage June 26, 2015 outside the Supreme Court in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
People shout slogans as they celebrate outside the Supreme Court in Washington, DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
The crowd reacts as the ruling on same-sex marriage was announced outside of the Supreme Court in Washington, Friday June 26, 2015. The Supreme Court declared Friday that same-sex couples have a right to marry anywhere in the US. (AP Photo/Jacquelyn Martin)
Same-sex marriage supporters hold rainbow flags outside the U.S. Supreme Court June 26, 2015 in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
People wave a giant equality flag in celebration outside the Supreme Court in Washington, DC on June 26, 2015 after its historic decision on gay marriage. The US Supreme Court ruled Friday that gay marriage is a nationwide right, a landmark decision in one of the most keenly awaited announcements in decades and sparking scenes of jubilation. The nation's highest court, in a narrow 5-4 decision, said the US Constitution requires all states to carry out and recognize marriage between people of the same sex. AFP PHOTO/ MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
Ariel Olah of Detroit, left, and her fiancee Katie Boatman, are overcome by emotion outside the Supreme Court in Washington, Friday, June 26, 2015, as the ruling on same-sex marriage was announced. The court declared that same-sex couples have a right to marry anywhere in the US. (AP Photo/Jacquelyn Martin)
A man holds a rainbow flag in support of same-sex marriage outside the U.S. Supreme Court June 26, 2015 in Washington, DC. The high court ruled that same-sex couples have the right to marry in all 50 states. (Photo by Alex Wong/Getty Images)
Carmelita Cabello, left, and her partner of 31 year, Jaque Roberts, right, arrive at the Travis County building for a marriage license after hearing the Supreme Court ruling that grants same-sex couples the right to marry nationwide, Friday, June 26, 2015, in Austin, Texas. (AP Photo/Eric Gay)
Lupe Garcia, left, hugs her partner Cindy Stocking, right, at the Travis County building after hearing the Supreme Court ruling that grants same-sex couples the right to marry nationwide, Friday, June 26, 2015, in Austin, Texas. (AP Photo/Eric Gay)
The U.S. Supreme Court ruled that gay couples nationwide have the right to marry in a 5-4 decision. How incredible it is to be here as they announced it!
It is now clear that the challenged laws burden the liberty of same-sex couples, and it must be further acknowledged that they abridge central precepts of equality . . . Especially against a long history of disapproval of their relationships, this denial to same-sex couples of the right to marry works a grave and continuing harm. #fbf #equality #lovemustwin #freedomtomarry
People are FREAKING OUT at the Stonewall Inn! Tears, hugs, laughter. http://t.co/bC1RUfEDzk
IMAGE DISTRIBUTED FOR HUMAN RIGHTS CAMPAIGN - Participants celebrate at the San Francisco Pride Parade on Sunday, June 28, 2015, in San Francisco, Calif., two days after the Supreme Court's landmark decision to require that states issue marriage licenses to same sex couples. (Adm Golub/AP Images for Human Rights Campaign)
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