Innovative text service changes the way Sweden gives back

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Why People in Sweden Are Donating So Much Blood

While apps have been changing the philanthropic landscape for quite some time now, Sweden just took the technology and philanthropy connection to a whole new level. Through a program called Blodcentralen, blood donors in Sweden receive a 'thank you' text message when they donate blood, as well as an alert text message every time the blood they donated saves someone's life.

The Stockholm-based program was implemented after Sweden saw a noticeable decline in the amount of blood donors. Since noticing this trend, the text messaging service has indirectly encouraged people to donate blood more often because they're directly seeing the impact of their deeds.

"We are constantly trying to develop ways to express [donors'] importance," Karolina Blom Wiberg, a communications manager at Blodcentralen, told The Independent. "We want to give them feed back on their effort, and we find this is a good way to do that."

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