This Swedish house was designed by two million people -- and it's surprisingly attractive

Before you go, we thought you'd like these...
Before you go close icon

hemnet1

Photo credit: Hemnet

Most people are familiar with Swedish design through IKEA. But the country has a new hot designer: Big Data.

Between January and October of 2014, a Swedish online housing portal called Hemnet, collected data from more than 200 million clicks, gathered from 20% of Sweden's population.

It's called the Hemnet House, or, more affectionately, the House of Clicks. It represents the most popular specs of all houses clicked through on the site, spanning more than 86,000 listings.

hemnet2
Photo credit: Hemnet

Staffan Tell, spokesperson for Hemnet, says the project was inspired by a simple and straightforward goal.

"It really was an experiment driven by curiosity," he tells Business Insider.

Looking at companies that use big data as the bedrock of their decision making — Tell points to Netflix's model for user recommendations — Hemnet wanted to understand what the country's nine million or so citizens wanted from a house.

Turns out, it's simplicity with a touch of the familiar.

The House of Clicks is a red wood-paneled cube. But it's not just any red. It's Falu red, a deep red native to Swedish barns and cottages that evokes an old-world feel.

Inside is much different. The rustic sense is replaced by white-walled, open-concept rooms.

hemnet5Photo credit: Hemnet

According to the data, gray sofas, fireplaces, and stone countertops are must-haves.

hemnet3Photo credit: Hemnet

Swedes want their kitchens nestled next to their living rooms, without obstacle, so as to easily entertain their guests.

hemnet4Photo credit: Hemnet

In total, the House of Clicks features four rooms spread across 1,115 square feet. Tell says the anticipated listing price will fall near 2.8 million krona, or roughly $345,000.

Whether that's affordable depends a lot on where potential buyers live, Tell concedes.

"If you're close to Stockholm," he says, where prices are the highest, "that would be considered very modest. But if you're somewhere far up north, that would be a high cost."

Construction is anticipated to begin in the spring of 2016. If the demand is great enough, the House of Clicks could be just the beginning.

Data from the online portal could clue architects into a wealth of preferences, including desired home sizes, interior designs, and even migration trends.

It's good for people and it's good for business, Tell says. "It's going to affect a lot what kind of services you need to have, both for city and regional planning."

hemnet6

Photo credit: Hemnet

NOW WATCH: The 8 essential items you need in your home survival kit

See Also:

SEE ALSO: The 18 Most Interesting Homes On The Planet


Check out the video below to see the "coolest treehouse ever built":
'Treehouse Masters': Behind the Build: The Coolest Treehouse Ever Built
Read Full Story

Sign up for Best Bites by AOL and receive delicious recipes delivered to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners