Women at E3 better represented on stage, in games

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Women At E3 Better Represented on Stage, in Games


It's no secret that gaming can be a bit of a boys club, but things were looking a little better for women at this year's E3.

From the characters in the games themselves to the people presenting on the stages, women are getting a better representation in video games. 'I'm Sigurlina Ingvarsdottir and I have the awesome job of leading a talented, passionate team at DICE on 'Star Wars: Battlefront,' Ingvarsdottir said at EA's press conference.

There were women presenting some of the biggest titles in video games, including Sarah Janssen showing off 'Mirror's Edge: Catalyst' and 343 Industries' Bonnie Ross taking the lead on Microsoft's biggest title, 'Halo 5: Guardians.' There were still a lot more men on stage than women this year, but the increased visibility of female developers is an interesting shift, especially considering the tech industry as a whole is notoriously male-dominated.

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Women at E3 better represented on stage, in games
LOS ANGELES, CA - JUNE 18: Bradley Steven Perry and Austin North attend Nintendo hosts celebrities at 2015 E3 Gaming Convention at Los Angeles Convention Center on June 18, 2015 in Los Angeles, California. (Photo by John Sciulli/Getty Images for Nintendo)
LOS ANGELES, CA - JUNE 17: Zombie on day 2 of E3 2015 - Electronic Entertainment Expo held at the Los Angeles Convention Center on June 17, 2015 in Los Angeles, California. (Photo by Albert L. Ortega/Getty Images)
LOS ANGELES, CA - JUNE 18: Peter Faccinelli attends Nintendo hosts celebrities at 2015 E3 Gaming Convention at Los Angeles Convention Center on June 18, 2015 in Los Angeles, California. (Photo by John Sciulli/Getty Images for Nintendo)
LOS ANGELES, CA - JUNE 17: A general view of atmosphere during E3 Electronic Entertainment Expo at Los Angeles Convention Center on June 17, 2015 in Los Angeles, California. (Photo by Daniel Boczarski/WireImage)
An art installation of Disney Infinity Power Discs hangs on display during the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Wednesday, June 17, 2015. E3, a trade show for computer and video games, draws professionals to experience the future of interactive entertainment as well as to see new technologies and never-before-seen products. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
IMAGE DISTRIBUTED FOR UBISOFT - Steven Spielberg plays "Rabbids VR Ride" at the Ubisoft booth at E3 on Thursday, June 18, 2015, at the Los Angeles Convention Center. Looking on at left is Ubisoft CEO Yves Guillemot. (Photo by Casey Rodgers/Invision for Ubisoft/AP Images)
IMAGE DISTRIBUTED FOR MICROSOFT - Excited gamers get their hands on Halo 5: Guardians at the Xbox Media Showcase in Los Angeles on Monday, June 15, 2015. (Photo by Casey Rodgers/Invision for Microsoft/AP Images)
IMAGE DISTRIBUTED FOR UBISOFT - Elijah Wood visits the Ubisoft booth at E3 on Thursday, June 18, 2015, at the Los Angeles Convention Center. (Photo by Casey Rodgers/Invision for Ubisoft/AP Images)
IMAGE DISTRIBUTED FOR UBISOFT - Steven Spielberg plays "Tom Clancy's Rainbow Six Siege" at the Ubisoft booth at E3 on Thursday, June 18, 2015, at the Los Angeles Convention Center. (Photo by Casey Rodgers/Invision for Ubisoft/AP Images)
IMAGE DISTRIBUTED FOR MICROSOFT - Excited gamers interact with newly announced games and experiences at the Xbox Media Showcase at E3 2015 in Los Angeles on Monday, June 15, 2015. (Photo by Casey Rodgers/Invision for Microsoft/AP Images)
IMAGE DISTRIBUTED FOR MICROSOFT - From left, Phil Spencer, Head of Xbox, James Phinney, Creative Director, Motiga, and David Eckelberry, Game Director, Lionhead Studios, give fans a closer look at Fable Legends on Windows 10 at the Xbox-sponsored PC Gaming Show in Los Angeles on Tuesday, June 16, 2015. (Photo by Casey Rodgers/Invision for Microsoft/AP Images)
Warner Bros' toy-to-life title LEGO Dimensions experience is shown at the E3 Electronic Entertainment Expo at Los Angeles Convention Center on Tuesday, June 16, 2015. (AP Photo/Damian Dovarganes)
Attendees dance to Ubisoft's new game "Just Dance 2016" at the Nintendo display at the E3 Electronic Entertainment Expo at Los Angeles Convention Center on Tuesday, June 16, 2015. (AP Photo/Damian Dovarganes)
An unidentified media member rests at the E3 Electronic Entertainment Expo at Los Angeles Convention Center on Tuesday, June 16, 2015. (AP Photo/Damian Dovarganes)
IMAGE DISTRIBUTED FOR UBISOFT - Jason Derulo performs his hit single "Want to Want Me" featured in "Just Dance 2016" at the Ubisoft E3 press conference at the Orpheum Theatre on Monday, June 15, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision for Ubisoft/AP Images)
IMAGE DISTRIBUTED FOR UBISOFT - Matt Stone, left, and Trey Parker announce “South Park: The Fractured but Whole” at the Ubisoft E3 press conference at the Orpheum Theatre on Monday, June 15, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision for Ubisoft/AP Images)
A gamer tests a new virtual reality game headset at the Oculus display on the second day of the Electronic Entertainment Expo, known as E3 at the Convention Center in Los Angeles, California on June 17, 2015. The expansive E3 show floor was rich with VR offerings from developers working on games for immersive head gear expected to hit the market in force next year. AFP PHOTO / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
LOS ANGELES, CA - JUNE 17: Actress Jessica Kinni as The Demon Blood Queen at day 2 of E3 2015 Electronic Entertainment Expo held at the Los Angeles Convention Center on June 17, 2015 in Los Angeles, California. (Photo by Albert L. Ortega/Getty Images)
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In 2014 only 26 percent of computing careers were held by women. And this comes after the 'gamergate' campaign, which brought a lot of negative attention to the gaming industry. Many accused that campaign of targeting people, like Anita Sarkeesian, who spoke out against the portrayal of women in games and a lack of diversity in the industry.

It seems the industry might have taken note of the negative reception to that campaign and, as a result, delivered an E3 with quite a few female characters who do more than just look good while getting rescued.

Lara Croft in 'Rise of The Tomb Raider' took center stage for Microsoft this year and is all but guaranteed to be a best-seller when it drops in December. Sony pleasantly surprised audiences with 'Horizon: Zero Dawn,' a game centered around a bow-wielding, robot-dinosaur-killing huntress.

EA has 'Mirror's Edge: Catalyst,' a free-running adrenaline rush with a female protagonist that apparently doesn't need guns to kick some butt.

And the list goes on. We still get more than our fair share of testosterone-fueled super soldiers and their like, but the amount of hype this batch of games is getting could be a good sign of things to come.

This video includes images from Getty Images



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