Why is everyone drinking matcha?

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How to Make Matcha Green Tea


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There's a new "privilege" green juice in town that's being carried all over New York and has already been Instagrammed by Gwyneth Paltrow: matcha tea. Like pressed green juice, drinking (or, at least documenting) it denotes that you value wellness and health, and can spend up to $10 on a beverage. Carrying around this green drink indicates you're on this new digestible trend while everyone else is still on basic pressed kale. But like many "new" things in the wellness world, matcha isn't exactly new — it's a new-old thing, discovered by Chinese monks in early 2500 B.C.E. The traditional process of making matcha includes whisking hot water and matcha powder until the mixture becomes frothy.

More recently in New York, matcha has become widely available. Matcha hubs like MatchaBar and Chalait in the West Village have opened, selling Instagram-worthy perfectly swirly matcha lattes on marble countertops. Juice Press will soon sell matcha, with a breakfast matcha parfait to launch in the next few weeks. Head chef Daniel Sage of Juice Press says that the matcha addition was created in response to customer demand and its "incredible nutritional content." Like wine, matcha varies in price according to quality. The youngest, most delicate green-tea leaves are the highest grade and most expensive, while those that are lower and bigger are less expensive. To find out why you should consider adding matcha to your diet from a beauty and health perspective, the Cut spoke to several nutritionists, doctors, and matcha experts.

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Why is everyone drinking matcha?
In this March 4, 2015, photo, Teavana barista Riaunna Durham prepares matcha tea at the new Teavana Fine Teas + Tea Bar in Beverly Hills, Calif. Riding the growing surge in U.S. tea consumption, sales have multiplied by more than five times since 1990, matcha is being hailed for its health benefits and sold everywhere from grocery stores to high-end tea rooms and restaurants.(AP Photo/Damian Dovarganes)
In this March 4, 2015, photo, Teavana barista Riaunna Durham prepares matcha tea at the new Teavana Fine Teas + Tea Bar in Beverly Hills, Calif. Riding the growing surge in U.S. tea consumption, sales have multiplied by more than five times since 1990, matcha is being hailed for its health benefits and sold everywhere from grocery stores to high-end tea rooms and restaurants.(AP Photo/Damian Dovarganes)
In this March 4, 2015, photo, Teavana matcha tea variations, from left, Matcha Avocado smoothie, hot matcha, and cold matcha are displayed at the new Teavana Fine Teas + Tea Bar in Beverly Hills, Calif. Matcha, a finely ground green tea powder first imbibed by Buddhist monks in tea ceremonies, is now being used throughout the U.S. in ice creams, lattes and even bourbon. (AP Photo/Damian Dovarganes)
In this March 4, 2015, photo, matcha tea is prepared at the new Teavana Fine Teas + Tea Bar in Beverly Hills, Calif. Riding the growing surge in U.S. tea consumption, sales have multiplied by more than five times since 1990, matcha is being hailed for its health benefits and sold everywhere from grocery stores to high-end tea rooms and restaurants.(AP Photo/Damian Dovarganes)
In this Feb. 25, 2015, photo, a traditional Japanese Matcha green tea is displayed in Los Angeles. Riding the growing surge in U.S. tea consumption, sales have multiplied by more than five times since 1990, matcha is being hailed for its health benefits and sold everywhere from grocery stores to high-end tea rooms and restaurants.(AP Photo/Christine Armario)

In this March 4, 2015, photo, Teavana barista Riaunna Durham prepares matcha tea at the new Teavana Fine Teas + Tea Bar in Beverly Hills, Calif. Riding the growing surge in U.S. tea consumption, sales have multiplied by more than five times since 1990, matcha is being hailed for its health benefits and sold everywhere from grocery stores to high-end tea rooms and restaurants. (AP Photo/Damian Dovarganes)

Organic Green Matcha Tea in a Bowl

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Matcha in black Natsume, bamboo theme.

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Matcha green tea powder

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Matcha finely ground green tea from Japan in a glass with milky foam. Spoon topped up with the tea on white plate.

(Photo via Getty)

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How is it different from green tea?They're both green. It's better. Although they both come from the same plant, matcha is the purest form of green tea. "With matcha, you are consuming 100 percent of the leaf, rather than the outside of the leaf, as you would with green tea," Jessica Lloyd and David Mandelbaum of matcha company Panatea explain.

Can it make you smarter and more focused? Like the ASMR of beverages, matcha has a calming effect. According to nutritionist Cynthia Sass, it contains an amino acid called L-theanine, which relaxes you without making you sleepy. "L-theanine blocks the binding of L-glutamic acid to glutamate receptors in the brain, which makes the brain less excited," Sass explains. Of its focusing effects, nutritionist Dana James adds that L-theanine switches off glutamate, allowing there to be more gamma amino butyric acid (GABA), which inhibits excitatory neurotransmitters like dopamine and serotonin.

Is it better than coffee? Sort of. Unlike coffee, matcha delivers caffeine into the bloodstream in a much more measured and even way, so you don't get jitters. It also doesn't produce cortisol, the stress hormone frequently induced by drinking coffee. Lloyd and Mandelbaum also say that the caffeinated effects of matcha last for four to six hours, compared to 30 minutes of coffee. Graham Fortgang of MatchaBar estimates there is about 80 milligrams of caffeine in a serving of matcha, with coffee being somewhere between 90 and 150.

Can it help you lose weight? Maybe. Sass explains, "There is research on green tea and weight loss, which shows that the combination of catechins and caffeine is tied to reduced BMI, body weight, and waist measurement." Matcha contains increased amounts of both compared to green tea, so Sass says "there may be some weight loss benefits." Dr. Gina Sam, M.D., M.P.H., and director of the Gastrointestinal Motility Center at the Mount Sinai Hospital, tentatively agrees saying, "There may be some evidence that this agent will help with losing weight." Now you have a reason to order matcha Kit Kats.

Is matcha good for you? It contains a lot of antioxidants, which have anti-inflammatory properties. Sass explains that anti-inflammation is good because it is a "known trigger of premature aging, and is tied to numerous diseases, including heart disease, type 2 diabetes, and cancer."

So I should just start drinking lots of matcha, right? Yes, but not too much. According to Sass, lead contamination can be a "real concern" with matcha. Dr. Sam explains, "The issue with natural substances is that they are not FDA approved or researched. If you over-consume any natural substance, they can have harmful effects such as liver and lead poisoning. Drinking too much [matcha] can cause potential danger." Sass's advice is to purchase good brands, don't give matcha to children, and to limit consumption to one cup a day.

Overall, you can feel fancy and healthily smug about drinking matcha. As a final word, Dr. Sam says this: "I would suggest using it in moderation, but I am not suggesting that it is curing weight loss or obesity. As a supplement in green tea, it is fine. It's been around for years. It seems like it is safe."

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