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The Los Angeles Clippers are officially unveiling their ugly new logo

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By JOHN DORN

From the moment these jarring images first hit the Internet back in April, there was hope that these alleged new Los Angeles Clippers logos were phonies. They were too painfully ugly to be real. There was no way.

Alas, they are the real things.

Wednesday, the Clips will unveil their new, terrible logos and uniforms. So far, we've seen blue and red incarnations of jerseys, and there's no objective way to decide which one is more hideous. The alternate is black, featuring a strange, small, boxy logo inside of a basketball on each player's chest. As far as we know, the logos are confirmed to be real -- the jersey's aren't yet.


It's clear that new owner Steve Ballmer is attempting to change the franchise's identity after gaining control from Donald Sterling in 2014. Some suggested a change of color scheme, or a name change all together. Instead, the chronically disappointing Clips gave us these monstrosities.

"Of course I've seen it, but I haven't really looked at it," Clippers coach and president of basketball operations Doc Rivers said to ESPN Los Angeles in April, asked about the new uniforms. "I don't mind change. I think change is good."

No, Doc. Try "really" looking at it. Nothing about this is good.


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