The 'secret' reason why you can always smell a Cinnabon

Before you go, we thought you'd like these...
Before you go close icon
The Secret Reason Why You Can Always Smell a Cinnabon

Delectable goodies that smell great are hard to resist. It's called 'scent marketing,' and it's translating into a big business strategy.

No one knows the importance of the nose like Cinnabon. Kristen Hartman, Vice President of Marketing told INSIDE EDITION, "People will literally tell us that they'll be at the bottom of an escalator and they smell Cinnabon and it entices them and it draws them to the bakeries."

Read: Is Caitlyn Jenner the New Face of MAC Makeup? New Endorsements Could Earn $500 Million

Cinnabon stores are designed so that the oven is built in the front of the shop.

"The Cinnabon smell reminds me of grandma's kitchen on Sunday morning," said one customer.

Franchise owner Bill Gellfant showed us another little secret. He said, "We'll also burn cinnamon. Not so attractive, but it smells delicious and it increases the power of that aroma wafting out to the mall."

The pretzel franchise Auntie Anne's is also known for paying lots of attention to the scent marketing.

Read: Devil Baby Marketing Stunt Terrifies New Yorkers

Business consultant Joe Hubert said, "You buy with your nose before you buy with your eyes a little bit. Every time you open the oven door you get great gush of great pretzel smell."

And it's not just food. Lush cosmetics in Los Angeles sells homemade soaps that are displayed unwrapped to allow the fragrances to escape.

Mandy Kirschner told INSIDE EDITION, "We keep our door open so the lovely aromas from our unpackaged products are right near our door and they really help to draw customers in with their fragrance."

Ahh, the sweet smell of scent marketing. Delicious.

Cinnabon Inc. | FindTheCompany

Read Full Story

Sign up for Best Bites by AOL and receive delicious recipes delivered to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

People are Reading

Search Recipes