Fox's Megyn Kelly teases Duggar interview, talks big 'gets' and bigger ratings

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Megyn Kelly Teases Interview With Josh Duggar's Parents

In a matter of hours, Megyn Kelly could score her biggest audience yet.

On Wednesday evening, the Fox News Channel anchor will sit down with Jim Bob and Michelle Duggar from TLC's "19 Kids and Counting." But "The Kelly File" host admitted to TheWrap this Oprah-style interview is a departure from her usual conversations with politicians like Dick Cheney, Jeb Bush and Chris Christie.

Although she promises it won't be her last headline-making sit-down. "We are very much in contention for the biggest 'gets' right now," Kelly said. "It's a jump ball, but I think that ball is tipping over to me."

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Fox's Megyn Kelly teases Duggar interview, talks big 'gets' and bigger ratings
TODAY -- Pictured: (l-r) Michelle Duggar and Jim Bob Duggar appear on NBC News' 'Today' show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MARCH 11: AJ Calloway (C) poses with (L-R) Jessa Duggar, Jinger Duggar, Jill Duggar, and Jana Duggar during their visit to 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
TODAY -- Pictured: (l-r) Michelle Duggar, Jim Bob Duggar and Kate Upton appear on NBC News' 'Today' show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: (l-r) James Duggar, Michelle Duggar and Matt Lauer appear on NBC News' 'Today' show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MARCH 11: Josh Duggar visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: (R-L) AJ Calloway and Hilaria Baldwin interview Josh Duggar and his daughter during their visit with 'Extra' in Times Square on March 11, 2013 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: Hilaria Baldwin (R) interviews Josh Duggar and his daughter during their visit with 'Extra' in Times Square on March 11, 2013 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
Two weeks ago I married my best friend! 😘 I love you, Darling! @ben_seewald
It's great living life with your best friend! @ben_seewald
We're expecting!!! So grateful to God for this new little blessing!!! #babydilly #firsttimeparents #sogratefultoGod #derickdillard #jillmdillard
We enjoyed a wonderful family dinner at the Bradford Inn! #familyvacation2014 #19kids #branson
Met Duck Dynasty's Allen & Lisa Robertson tonight!
WASHINGTON, DC - FEBRUARY 10: A view of the book 'A Love That Multiplies' during the Conservative Political Action Conference (CPAC) at the Marriott Wardman Park on February 10, 2012 in Washington, DC. (Photo by Kris Connor/Getty Images)
NEW YORK, NY - OCTOBER 23: Jill Duggar Dillard (L) and husband Derick Dillard visit 'Extra' at their New York studios at H&M in Times Square on October 23, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - OCTOBER 23: (L-R) AJ Calloway interviews Jill Duggar Dillard and husband Derick Dillard during their visit to 'Extra' at their New York studios at H&M in Times Square on October 23, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
FILE - In this March 14, 2014 file photo, Rev. Mark Harris, right, who is seeking a Republican U.S. Senate nomination in the upcoming North Carolina primary, is supported during a campaign event by Jim Bob Duggar, left, and his wife, Michelle Duggar, center, in Raleigh, N.C. The Duggars have 19 children and star in a reality TV show. (AP Photo/Ted Richardson)
FILE - In this March 14, 2014 file photo, Rev. Mark Harris, left, who is seeking a Republican U.S. Senate nomination in the upcoming North Carolina primary, was supported during a campaign event by Michelle Duggar, kneeling, and Jim Bob Duggar, back right, and many of the Duggar's 19 children, in Raleigh, N.C., The Duggars star in a reality TV show. (AP Photo/Ted Richardson)
In this Aug. 2, 2007 file photo, Michelle Duggar, left, is surrounded by her children and husband Jim Bob, third from right after the birth of her 17th child in Rogers, Ark. The Duggars announced on Friday, May 9, 2008 that they are expecting their 18th child. (AP Photo/ Beth Hall, File)
In this Aug. 2, 2007 file photo, Michelle Duggar, left, is surrounded by her children and husband Jim Bob, tsecond from left, after the birth of her 17th child in Rogers, Ark. The Duggars announced on Friday, May 9, 2008 that they are expecting their 18th child. (AP Photo/ Beth Hall, File)
Jim Bob Duggar, top left, watches as his twin sons, Jedidiah and Jeremiah, both 9, Jordyn-Grace Makiya and mother, Michelle, pose for a photo taken by Josiah, right, 12, on Friday, Dec. 19, 2008, in Rogers, Ark. Jordyn-Grace Makiya is the 18th child born into the Duggar family on Dec. 18, 2008. The cable network TLC broadcasts a weekly show about the Duggars, called "Seventeen and Counting." (AP Photo/Beth Hall)
FILE - In this Dec. 19, 2008 file picture, Michelle Duggar holds her newborn daughter, Jordyn-Grace Makiya in Rogers, Ark. No. 19 caught Michelle Duggar by surprise. The 42-year-old mom of 18 noticed that she wasn't losing weight, even though she and husband Jim Bob were on Weight Watchers, and her youngest child, 8-month-old Jordyn-Grace, was fussing while nursing. In the past, she found a fussy infant meant a change in breast milk that came with pregnancy. (AP Photo/Beth Hall)
Arkansas state Rep. Jim Bob Duggar of Springdale front center, and his wife Michelle, right, lead twelve of their thirteen children to a polling place in Springdale, Ark., in this Tuesday, May 21, 2002 file photo. Duggar was running for the U.S. Senate against incumbant Tim Hutchinson in the republican primary election. Dugger's sons Jason, 2, is pictured left, followed by Josiah, 5. (AP Photo/April L. Brown)
FILE - In a Thursday, Aug. 2, 2007 file photo, Michelle Duggar, left, is surrounded by her children and husband Jim Bob, top left, while she holds her newborn daughter, and 17th child, Jennifer Danielle, in Rogers, Ark. Michelle Duggar, the 42-year-old Arkansas mom of 18 and a soon-to-be grandmother, is pregnant again, she said Tuesday, Sept. 1, 2009. (AP Photo/Beth Hall, File)
Michelle Duggar, left, is surrounded by her children and husband Jim Bob, top left, while she holds her newborn daughter, Jennifer Danielle, Thursday, Aug. 2, 2007 in Rogers, Ark. Jennifer Danielle was born at 10:01 a.m., weighed 8 lbs 8 oz, was 21 inches long, and is the 17th child born to Michelle and Jim Bob Duggar. (AP Photo/Beth Hall)
GOOD MORNING AMERICA - One of America's largest families, the Duggars, talk about their new book on GOOD MORNING AMERICA, 3/11/14, airing on the ABC Television Network. They are pictured in GMA's Social Square with Dan Harris. (Photo by Ida Mae Astute/ABC via Getty Images) DUGGAR FAMILY, DAN HARRIS
NEW YORK, NY - MARCH 11: The Duggar family visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: The Duggar family visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: AJ Calloway (L) interviews the Duggar family during their visit to 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
WOODBRIDGE, VA - OCTOBER 16: Reality telvision celebrities, Jim Bob Duggar, center, and his wife, Michelle Duggar make a stop on their 'Values Bus Tour' outside Heritage Baptist Church on Wednesday October 16, 2013 in Woodbridge, VA. (Photo by Matt McClain/ The Washington Post via Getty Images)
NEW YORK, NY - MARCH 11: The Duggar family visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: The Duggar family visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: The Duggar family visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: The Duggar family visits 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: (L-R) Jessa Duggar, Jinger Duggar, Jill Duggar, and Jana Duggar visit 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: AJ Calloway (L) poses with Jim Bob Duggar (R) and wife Michelle Duggar during their visit to 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
NEW YORK, NY - MARCH 11: Hilaria Baldwin (R) interviews Josh Duggar and his daughter during their visit with 'Extra' in Times Square on March 11, 2013 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
TODAY -- Pictured: The Duggar Family appears on NBC News' 'Today show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MARCH 11: AJ Calloway (L) interviews the Duggar family during their visit to 'Extra' at their New York studios at H&M in Times Square on March 11, 2014 in New York City. (Photo by D Dipasupil/Getty Images for Extra)
Michelle Duggar holds her newborn daughter, Jennifer Danielle, who was born at 10:01 a.m. on Thursday, Aug. 2, 2007 in Rogers, Ark. Jennifer Danielle weighed 8 lbs 8 oz, was 21 inches long, and is the 17th child born to Michelle and Jim Bob Duggar. (AP Photo/Beth Hall)
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The interview comes as the 44-year-old celebrates 20 months as the cable news ratings winner of the 9 p.m. timeslot in both total viewers and the main 25-54 news demo.

Fox News

Fox News

The sit-down with the Duggars was a highly sought-after one, as the family has granted only a print interview, to People, since eldest son Josh admitted to acting "inexcusably" in response to accusations that as young teenager he molested five minors, including several of his sisters.

Kelly said she landed the coveted conversation in a pretty straightforward manner: She approached the family and presented an argument for why "The Kelly File" was the best choice.

"When I spoke with the Duggar family, I said, 'I am going to ask you the tough questions,'" said Kelly, who had no prior relationship with the massive clan. "'You will not be getting a pass on the tough questions. But I will be fair, and you will be permitted to answer and offer context. And it will not be a 'gotcha' or an attempt to bring down the Duggars ... That is not my role."

Kelly touted a lack of external post-production editing as another plus that draws wary interview subjects: "I have final say on the ultimate broadcast — and no one but me."

megyn-kelly-senate-raceWhile Kelly believes the interview will not only be an opportunity for the Duggar parents to tell their side of the story, she thinks it could help relieve some of the pressure they now face. TLC has pulled "19 Kids" from its schedule but it has not canceled the show, which is the network's biggest ratings draw, regularly pulling 3 million weekly viewers.

Kelly said she had no opinion on the show's fate. "I don't know what TLC will decide, because it's a big money-maker for them and it's only getting more popular," she said. "This case is more complicated than at first it appears."

While Kelly doesn't know what to expect numbers-wise, network honcho Roger Ailes' fastest-rising anchor knows exactly what she's doing: "I'm just going to try to hit a single and not a home run."

The Duggar interview is only the latest coup for Kelly. On May 11, she made headlines when presidential hopeful Jeb Bush told her he would still have invaded Iraq even "knowing what we know now." (The former Florida governor's camp later told Kelly she was "very fair.") And last summer, she told former Vice President Dick Cheney on air that he "got it wrong" in Iraq.

Megyn Kelly, Mike Huckabee

Fox News

Kelly has also had big moments recently with Governors Mike Huckabee and Chris Christie; she scored the latter mere days after taking on Jeb Bush. She will have a bigger platform in August when she co-moderates the first GOP debate, alongside Chris Wallace and Bret Baier. Fox News is sponsoring the event.

For Kelly, there's an obvious difference in gravity when it comes to interviewing reality stars versus possible commanders-in-chief.

"You sit down with me, and you're telling me and the nation that you want George Washington's job? You better expect some very tough questions," she said. "And if you can't handle it, you shouldn't be in the arena — move along."

Kelly's higher profile has also netted higher ratings for the Syracuse, N.Y. native. In May, Kelly's FNC hour averaged 2.122 million total viewers, with 417,000 coming from the key adults 25-54 ratings demo. "The Kelly File" was second in both metrics across all of cable news, following only fellow Fox News anchor Bill O' Reilly. In the main demo last month, Kelly was a mere 17,000 viewers behind her lead-in.

The Kelly File mike huckabee

Fox News

As a matter of fact, Kelly saw a whopping 58 percent year-over-year viewership increase in the main news demo, the biggest growth for first-place FNC.

By comparison, MSNBC's "The Rachel Maddow Show" delivered its second-lowest rated month in total viewers in May and third-lowest-rated demo since the show's September 2008 launch.

For all of 2015 thus far, "The Kelly File" has a 300 percent advantage over CNN in total viewers and a 101 percent advantage in the demo. In her hour, Fox News nearly triples MSNBC in total viewers and more than doubles them in the key demo. The disparity with HLN is so great that it's not even worth mentioning.

Those staggering numbers have been a big boost for Kelly's bookers. "People want to be on this show, both because of the number of viewers and the platform, but also because I think they know by now that they'll be treated fairly by me," she said. "They won't get a pass. Tough but fair is my approach — and hopefully smart."

Read original story Fox's Megyn Kelly Teases Duggar Interview, Talks Big 'Gets' and Bigger Ratings At TheWrap

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