Drought Shaming: California's New Trend of Exposing Water Wasters

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Drought Shaming: California's New Trend of Exposing Water Wasters

Kim Kardashian and Kanye West's home.

(Photo by John Chapple/Splash News)

Khloe Kardashian's home.

(Photo by John Chapple/Splash News)

Cher's home.

(Photo by John Chapple/Splash News)

"I felt so guilty taking a bath last night due to the drought that I am now using the water for anything I can! If you are a Californian I hope you are doing what ever you can to conserve our water! Ps I'm not an alien the water is green because of my bubble bath! 💚"

(Photo by kellyosbourne via Instagram)

"Here's a little #droughtshaming in Brentwood to start your Thursday. 👎"

(Photo by Turf Terminators via Twitter)

"@SanDiego6 Doriana apartments #droughtshaming been on 10 min"

(Photo by PAULFIERCE via Twitter)

In this April 3, 2015 aerial file photo, lush green golf courses border the edge of the desert in Palm Springs, Calif. Pressed by the fourth year of bone-dry weather and the threat of state-mandated water cuts, some of the poshest courses in California are ceding back to nature some of their manicured green, installing high-tech moisture monitoring systems and letting the turf they don't rip up turn just a little bit brown. (AP Photo/Chris Carlson, File)
Homes with swimming pools border the desert of this neighborhood Friday, April 3, 2015, in Cathedral City, Calif. California Gov. Jerry Brown ordered officials Wednesday to impose statewide mandatory water restrictions for the first time in history as surveyors found the lowest snow level in the Sierra Nevada snowpack in 65 years of record-keeping. (AP Photo/Chris Carlson)
In this aerial photo taken Tuesday, April 28, 2015, a spillway sits more than a 100 yards away from the water level of Lake McClure in Mariposa County Northeast of Merced, Calif. The State Water Resources Control Board is considering sweeping mandatory emergency regulations to protect water supplies as water levels at some of California's lakes and reservoirs continue to decline.(AP Photo/Rich Pedroncelli)
Cy Bodden from the San Diego company LawnLift sprays their Grass Paint product to enhance the green color as water restrictions take their toll during a severe drought in San Diego and California on May 12, 2015. California recently announced sweeping statewide water restrictions for the first time in history to combat the region's devastating drought, the worst since records began. AFP PHOTO/ MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
A home with a swimming pool sits near hillside, Thursday April 2, 2015, in Altadena, Calif. California Gov Jerry Brown on Wednesday, April 1, ordered a mandatory 25 percent overall cutback in water use by cities and towns, but not farms, in the most sweeping drought measure in history by the United States’ largest state economy. The water crackdown comes as California moves toward its fourth summer of drought after record low winter snowfall, leaving the state with a year’s worth of water stored in its reservoirs, and dwindling groundwater for wells. (AP Photo/Ringo H.W. Chiu)
A water holding pond at the Orange County Water District, recharge facility is filled to less then 20 percent of it's capacity, Wednesday, May 6, 2015 in Anaheim, Calif. The State Water Resources Control Board approved new restrictions Tuesday that include a mandatory target for each local water agency to reduce consumption. (AP Photo/Chris Carlson)
This Sunday, April 19, 2015 photo shows Kris Widger mountain biking through dry vegetation in the Santa Monica Mountains in the Topanga area of Los Angeles. Riders are finding trails cracked, dusty and grasses much drier than usual because of the drought. (AP Photo/Brian Melley)

In a drought-style neighborhood watch program, Californians are tattling on water-wasting neighbors through social media.

While celebrities may be under attack for their lush lawns, suburban homes and local businesses are facing their own backlash. Using #droughtshaming, strangers have been snapping pictures of freshly watered lawns, decorative fountains and other water-wasting activities.

More than 46 percent of the Golden State is in an exceptional drought, the highest classification according to the California Drought Monitor.

Just a year ago, 24 percent of the state was under such drastic conditions. The lack of precipitation and minimal snowpack has left California with limited resources.

In order to conserve, Gov. Jerry Brown issued historic water restrictions in April, mandating a 25 percent cut in water use statewide.

Residents have been urged to let their grass turn brown or replace grass with drought-friendly plants. Still, that hasn't stopped all Californians from trying to preserve their lush lawns. But thanks to the social media trend, others are publicly calling out those who are wasting water.

Water Theft Becomes Common Consequence of Ongoing California Drought
California Golf Course Industry Defends Economic Vitality as Drought Woes Intensify
California Avocado Growers Work to Maintain US Supply Despite Historic Drought

Inspired by the neighbor-on-neighbor call to action, an app known as DroughtShame was built to crowdsource photographic proof of "disregard for California's water restrictions," they wrote in their app description.

However, anyone with a social media account and a good eye can mark a water-waster with the quick use of a hashtag.

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