Reese Witherspoon launches lifestyle site Draper James: $85 napkins, southern charm for sale

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Reese Witherspoon Launches Southern Charm Lifestyle Site

As promised, Reese Witherspoon has launched her online lifestyle and retail portal Draper James.

The site went live on Tuesday, and touts the sort of syrupy southern charm the actress is known for in earlier films - and the occasional real-life incident.

"Draper James is all about the grace and charm I was raised with in Nashville, Tennessee. In the south you can never be too kind, too gracious or too well dressed," Witherspoon said in a welcome video to users.

Named for her grandparents, Draper James will offer "a perfect dress so that you feel pretty always, stationary for every occasion... and all that you need to make your space feel like home sweet home," according to the producer and star.

Items for sale at Draper James include four hand-embroidered cocktail napkins (with messages like "Pleased As Punch") for $85, costume jewelry like an intertwined pearl necklace for $200 and a canvas bag that reads "Totes Y'all!" for $155.

Draper James

Witherspoon joins recent self-ordained lifestyle pro Blake Lively in launching sites, all conceivably in the vein of Gwyneth Paltrow's five year old company GOOP - which offers content about wellness, fashion, food, fitness and often insights in the Oscar winner's own life.

Witherspoon is currently on a promotional spree for her Sofia Vergara buddy comedy "Hot Pursuit." Witherspoon and partner Bruna Papandrea's Pacific Standard Productions will also produce an adaptation of the upcoming novel "Luckiest Girl Alive," with Lionsgate set to distribute.


Read original story Reese Witherspoon Launches Lifestyle Site Draper James: $85 Napkins, Southern Charm For Sale At TheWrap

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Reese Witherspoon launches lifestyle site Draper James: $85 napkins, southern charm for sale
Actress Reese Witherspoon, right, and Shannon Rotenberg attends the 2015 CISLA Annual Gala in Los Angeles on Monday, May 18, 2015. (Photo by Dan Steinberg/Invision/AP)
NEW YORK, NY - MAY 4: Reese Witherspoon at Good Morning America promoting her new film, 'Hot Pursuit' on May 4, 2015 in New York City. Credit: RW/MediaPunch/IPX
Reese Witherspoon seen at the New Line Cinema and Metro-Goldwyn-Mayer Premiere of "Hot Pursuit" on Thursday, April 30, 2015, in Los Angeles. (Photo by Eric Charbonneau/Invision for Warner Bros./AP Images)
Reese Witherspoon, left, and Sofia Vergara arrive at the LA Premiere Of "Hot Pursuit" held at the TCL Chinese Theatre on Thursday, April 30, 2015, in Los Angeles (Photo by Richard Shotwell/Invision/AP)
Reese Witherspoon, left, and Sofia Vergara, cast members in the upcoming film "Hot Pursuit," pose together before the Warner Bros. presentation at CinemaCon 2015 at Caesars Palace on Tuesday, April 21, 2015, in Las Vegas. (Photo by Chris Pizzello/Invision/AP)
Sofia Vergara, left, and Reese Witherspoon arrive at the 50th annual Academy of Country Music Awards at AT&T Stadium on Sunday, April 19, 2015, in Arlington, Texas. (Photo by Jack Plunkett/Invision/AP)
Reese Witherspoon arrives at the Oscars on Sunday, Feb. 22, 2015, at the Dolby Theatre in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
TELLURIDE, CO - AUGUST 30: Actress Reese Witherspoon speaks at a seminar at Elks Park at the 2014 Telluride Film Festival - Day 2 on August 30, 2014 in Telluride, Colorado. (Photo by Vivien Killilea/Getty Images For Telluride Film Festival)
TELLURIDE, CO - AUGUST 30: Actress Reese Witherspoon attends the 2014 Telluride Film Festival - Day 2 on August 30, 2014 in Telluride, Colorado. (Photo by Vivien Killilea/Getty Images For Telluride Film Festival)
LOS ANGELES, CA - AUGUST 21: Reese Witherspoon is seen on August 21, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 08: Reese Witherspoon is seen on August 08, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 07: Reese Witherspoon is seen on August 07, 2014 in Los Angeles, California. (Photo by GONZALO/Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 06: Reese Witherspoon is seen in Beverly Hills on August 06, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - JULY 31: Reese Witherspoon is seen in Beverly Hills on July 31, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
NEW YORK, NY - MAY 05: Reese Witherspoon attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - MAY 05: Reese Witherspoon, Stella McCartney and Kate Bosworth attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - MAY 05: Reese Witherspoon, Stella McCartney and Kate Bosworth attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - MAY 05: Actress Reese Witherspoon attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Larry Busacca/Getty Images)
BEVERLY HILLS, CA - APRIL 29: Actress Reese Witherspoon attends The Colleagues' 26th Annual Spring Luncheon at Regent Beverly Wilshire Hotel on April 29, 2014 in Beverly Hills, California. (Photo by Jon Kopaloff/FilmMagic)
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