The first look at Rihanna's new Puma ad campagin

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Puma Shares First Look of Rihanna as Global Ambassador


The first glimpse of Rihanna's first Puma ad is everything we hoped for and more.

The Barbadian singer signed a reportedly $1 million deal back in November of 2014 with the German brand to serve as it's global ambassador. Once those papers were signed, sealed, delivered, one thing was for certain: an epic ad campaign staring our favorite fashion icon would be on its way.

And looks like today's the day, as Puma posted this sneak peek via Instagram. Riri looks super fierce in a crop sweatshirt, off-beat printed leggings, signature visor, and of course finished off with the company's new Pulse XT sneakers.

Now all there's left to do is steal her look for ourselves.

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Rihanna for Puma
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The first look at Rihanna's new Puma ad campagin
An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri. #ForeverFaster
She's always been unstoppable. And now she is officially #ForeverFaster.
on the dotted line. #PUMA
Forever at the forefront of culture and fashion. Now #ForeverFaster. Global superstar #Rihanna will blaze the way for a new generation of women as the face of PUMA’s Women’s Training.
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