Lilly Pulitzer collection at Target sends shoppers into a frenzy, sells out in hours

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Lilly Pulitzer for Target Causes Shopping Frenzy

CHICAGO - It was a shopping frenzy Sunday at Target stores in the Chicago area and across the country, as eager customers snatched up floral pastel dresses, bikinis, beach cover-ups and tote bags.

Target's limited edition Lilly Pulitzer collection went on sale Sunday -- and within hours, it was sold out online and in stores.

18 PHOTOS
Lilly Pulitzer for Target craziness
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Lilly Pulitzer collection at Target sends shoppers into a frenzy, sells out in hours
I live in a country where grown women fight to spend their money on tacky floral designs. #LillyforTarget http://t.co/7k5saNRuMZ
Don't worry guys, you can still get an umbrella base for $150 #LillyforTarget http://t.co/JedidXRWJ9
The clothes racks were empty within minutes, & people were extremely greedy. But at least I got this #LillyforTarget http://t.co/QBkkg5ricT
My #LillyforTarget experience went like... http://t.co/8jlLsYSXGk
The things Southern girls do for @LillyPulitzer #LillyforTarget 🎀 http://t.co/PDA3ODCTWg
Here what's left at S. #lkld @Target #LillyforTarget http://t.co/hukUpJIJHI
Here’s what’s left of #LillyforTarget at five NYC stores: http://t.co/qEAKj2Xfdn http://t.co/NJYnRsOK5S
All that's left #lillyfortarget #lillypulitzer #relilly
Some makeup and hair pieces! #lillyfortarget #lillypulitzer #relilly
This is all that's left on day 2. #lillytarget #lillypulitzer #lillyfortarget
Here's what's left in #Lancaster a day after #LillyforTarget launched: http://t.co/9IlaNFE90Y What did you score? http://t.co/wzD8zze1On
Here's what's left in #Lancaster a day after #LillyforTarget launched: http://t.co/w3pHNYwD54 What did you score? http://t.co/YTFv8SJtAx
Loving the line up of #LillyforTarget guests @ #NY Bryant Park pop up store preview this morning! http://t.co/o7hxexd9Ah
NEW YORK, NY - APRIL 16: Shoppers attend the Lilly Pulitzer For Target Pop-up Shop Activation at Bryant Park Grill on April 16, 2015 in New York City. (Photo by Cindy Ord/Getty Images for Target)
NEW YORK, NY - APRIL 16: A general view of atmosphere at the Lilly Pulitzer For Target Pop-up Shop Activation at Bryant Park Grill on April 16, 2015 in New York City. (Photo by Cindy Ord/Getty Images for Target)
NEW YORK, NY - APRIL 16: Shoppers attend the Lilly Pulitzer For Target Pop-up Shop Activation at Bryant Park Grill on April 16, 2015 in New York City. (Photo by Cindy Ord/Getty Images for Target)
NEW YORK, NY - APRIL 16: Shoppers attend the Lilly Pulitzer For Target Pop-up Shop Activation at Bryant Park Grill on April 16, 2015 in New York City. (Photo by Cindy Ord/Getty Images for Target)
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The Lilly for Target collection offers discounted versions of resort wear apparel and accessories by Lilly Pulitzer.

WGN caught up with some shoppers at a Target store on the North Side. Disgruntled shoppers complained about website outages and difficulties in placing orders - and Target responded to some on Twitter.

In a tweet the company said,"The Lilly for Target collection is available for a limited time. We do not anticipate more items becoming available."

Now, USA Today is reporting that Lilly items are being posted on eBay with massive markups. USA Today writes: "Colorful dresses and home goods that originally sold for less than $40 have asking prices of more than $100. Target's spokesman Joshua Thomas called the eBay markups 'really disappointing' in an interview Sunday with USA TODAY."

Thomas went on to say that Target will not be restocking the 250-piece line.


Did you snag a coveted item this weekend, or were you one of the scores of people feeling frustrated online or in store? Share your stories in the comments.

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Target x Lilly
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Lilly Pulitzer collection at Target sends shoppers into a frenzy, sells out in hours

When you own this #lillyfortarget beach chair and tote, you'll be living for every moment you can kick back and soak up the sun. Bring both home 4/19.

Pink pineapple chevron bikini & floral button down? That's the ultimate fresh and fun print combo. Get both 4/19. #lillyfortarget
Sun up to sun down, this #lillyfortarget tropical print shift dress' attendance is required at every summer soirée. Collection launches 4/19-see you there!
Brunches, lunches, dinners and late night suppers al fresco; these #lillyfortarget porcelain plates are a must for hosting all of your social circles this summer. Make them yours 4/19.
And the beauty bags... it's not even worth trying to resist. So. Chic. Get them all when #lillyfortarget launches 4/19.
Go the distance with a strapless maxi and take this floral #lillyfortarget print to the beach or streets. Make it yours 4/19.
This collection is so clutch. #LillyforTarget available 4/19.
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