Matt Lauer hits back at Ellen DeGeneres with giant billboards showing some plumber's crack!

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Matt Lauer Escalates Prank War With Ellen With Billboard

Your move, Ellen!

Today host Matt Lauer just took his ongoing prank war with Ellen DeGeneres to a whole new level on Thursday, when he unveiled two giant billboards in Los Angeles (one at Lankershim and Riverside, and one at Cahuenga and Riverside), advertising Ellen's errr... plumbing services.

The billboards feature Ellen rocking some serious plumber's crack, with a pic of Lauer smugly smiling while posing as a "satisfied customer."

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Matt Lauer plumber Ellen prank
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Matt Lauer hits back at Ellen DeGeneres with giant billboards showing some plumber's crack!
#MattsRevenge! @mlauer takes another crack at @TheEllenShow! Check out his billboard prank http://t.co/z6DCwqveDX http://t.co/ND9gW0Jb2o
Seen @MLauer's @TheEllenShow prank like @danielleivan8? Send us your pics #MattsRevenge! http://t.co/z6DCwqveDX http://t.co/eyPKpRUI6G
Have you seen these billboards yet!? The #PRANK hotline really works! http://t.co/lAoz5JTTDr #Ellen #MattsRevenge http://t.co/dsAYCEVZtj
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The hilarious move comes after Ellen first started their prank war by photoshopping Lauer's head onto the body of a man dressed in bondage gear in February to promote Fifty Shades of Grey. Since then, both stars have been upping the ante, with Lauer placing 20,000 ping-pong balls in her car, and Ellen responding by once again hilariously photoshopping the Today host -- this time as a naked guy on a couch!

Ellen's already taken notice of the new billboards, tweeting about it on Thursday.

"Look what I saw on my way to work today," she wrote. "Good one, @MLauer. #MattsRevenge."

"It's payback time, for sure," she later joked to her studio audience. "I'm going to get him to get him back. I don't know what I'm going to do."

VIDEO: Ellen DeGeneres Fires Back at Critics Claiming She Has a Gay Agenda

To see Matt Lauer's epic ping pong ball prank, watch the video below.

Matt Lauer Revenge Pranks Ellen With 20,000 Ping Pong Balls
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