Willie Nelson to launch marijuana business: 'Whole Foods' for weed

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Willie Nelson Announced Marijuana Brand: Willie's Reserve

Willie Nelson has been one of the world's most famous marijuana advocates for decades, and now that the drug is becoming increasingly legal across the country, he's officially getting into the business.

The 81-year-old announced this week he's launching his own brand of marijuana and stores. He'll open a series of shops that will offer his own strain -- called Willie's Reserve, naturally -- and others that meet his high standards.

"It will be like when you walk into a Whole Foods store," a spokesman for the brand told the Daily Beast. "Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon... It'll all fall under that umbrella of 'here's our core beliefs, and here's our mission statement,' and they will be a part of that, to be a part of us."

While he's finding a way to profit off of weed, it's far from his first experience with the drug. Nelson has been arrested for possession multiple times, created the TeaPot Party and even wrote a memoir titled "Roll Me Up and Smoke Me When I Die."

He isn't the first celeb to get into the growing green business either. Cypress Hill's B Real said in February that he's opening his own medical marijuana dispensary, and Bob Marley's estate announced his face will represent the first global brand of marijuana, Marley Natural.

Willie's marijuana brand is expected to be available for purchase in pot-friendly states like Colorado, Alaska and Washington in 2016.

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Willie Nelson to launch marijuana business: 'Whole Foods' for weed
FILE - Willie Nelson takes the stage during "Fire Relief, The Concert For Central Texas" at the Frank Erwin Center in Austin, Texas, in this Oct. 17, 2011 file photo. Country music legend Willie Nelson was expected to help unveil an eight-foot statue of himself in downtown Austin on Friday April 20, 2012, which happens to be a national day of protest for the legalization of marijuana. (AP Photo/Erich Schlegel, File)
FILE - In this Nov. 7, 2010 photo, Willie Nelson performs before the start of the NASCAR AAA Texas 500 auto race at Texas Motor Speedway, in Fort Worth, Texas. A U.S. Border Patrol spokesman says Nelson was charged with marijuana possession after 6 ounces was found aboard his tour bus, Friday, Nov. 26, 2010, in Sierra Blanca, Texas. (AP Photo/Tim Sharp, File)
American country singer Willie Nelson takes a drag off a joint while relaxing at his home in Texas, 2000s. A large amount of marijuana is spread out on the table before him (Photo by Liaison/Getty Images)
SIERRA BLANCA, TX - NOVEMBER 26: In this booking photo provided by the Hudspeth Country Sheriff's Department, musician Willie Nelson is seen in a booking photo November 26, 2010 in Sierra Blanca, Texas. Nelson was arrested for possession of marijuana and released on $2,500 bond. (Photo by Hudspeth Country Sheriff's Department/WireImage)
Singer Willie Nelson performs at an evening event as part of the 'In Performance at the White House' series on the South Lawn of the White House in Washington, DC on November 6, 2014. AFP PHOTO/YURI GRIPAS (Photo credit should read YURI GRIPAS/AFP/Getty Images)
NASHVILLE, TN - APRIL 16: Trace Adkins and Willie Nelson backstage during Keith Urban's Fourth annual We're All For The Hall benefit concert at Bridgestone Arena on April 16, 2013 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for the Country Music Hall of Fame and Museum)
**FILE** Willie Nelson raises his hat to the fans attending his Fourth of July Picnic in this July 4, 2006 file photo, in Ft. Worth, Texas. Nelson and four others were issued misdemeanor citations for possession of narcotic mushrooms and marijuana after a traffic stop Monday morning, Sept. 18, 2006, on a Louisiana highway, state police said. (AP Photo/Rex C. Curry, file)
L-R: American musicians Minnie Pearl, Ray Charles and Willie Nelson smile together at an unidentified event, 1980s. (Photo by Hulton Archive/Getty Images)
Willie Nelson, Kermit the Frog, Judy Collins and Paul Williams at the Song Writers Hall of Fame Awards at the New York Sheraton Hotel and Towers. June 14, 2001 Photo: Scott Gries/ImageDirect
Willie Nelson in 1989. (AP Photo)
Neil Young, John Cougar Mellencamp and Willie Nelson are among the country and rock superstars featured on The Best Of Farm Aid, an American Event, Feb 8, 1986. (AP Photo)
Willie Nelson is photographed, June 27, 1986 in Miami on the set of ?Miami Vice?. (AP Photo/Willens)
Actress Morgan Fairchild laughs as she and Willie Nelson get together to promote their movie, ?Red Headed Stranger.? The two star in the film which premieres in Austin, Texas, Thursday, Feb. 19, 1987. (AP Photo/David Breslauer)
Willie Nelson performs one song during Merle Haggard?s set at the 1983 Willie Nelson July 4th Picnic in the infield of Atlanta International Raceway in Hampton, Ga, July 4, 1983. Nelson was scheduled for a complete set at the conclusion of the all-day event. This was the first year the annual event was not held in Texas. (AP Photo/Ric Feld)
Country singer Willie Nelson performs as the closing act at the US Festival in Devore, Ca., Saturday night, June 5, 1983. (AP Photo/Michael Tweed)
Willie Nelson performs during opening set at the FarmAid benefit concert September 22, 1985 at Champaign, Illinois. (AP Photo/Mark Elias)

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