Museum patrons think Ikea print is worth thousands -- even millions

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Museum Patrons Think Ikea Painting Is Worth Thousands

If you saw a painting in a museum, you'd probably think it was worth quite a bit of money, right? Well, that might not always be the case.

LifeHunters, a viral video production team, planted a painting in a Netherlands museum and told patrons it was made by Swedish artist Ike Andrews.

People were totally enthralled with the painting -- and you won't believe what some thought it was worth. Their estimates from over 1,000 euros -- up to 200,000, then 600,000. One patron said, "If you could buy this for 2.5 million euros, I'd do it."

Turns out, the painting is actually a mass-produced print from Swedish furniture company Ikea.

So all those people who thought artist Ike Andrews was real? Well, let's just say the pranksters took some inspiration from the company's name.

Unfortunately, the print is no longer sold on Ikea's website, but Time says it only cost $10.

Maybe the Ikea artist should start charging a bit more for his or her work. Apparently, there's at least one person willing to pay 2.5 million euros for it.

Watch the whole video below:


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