Is Donald Trump serious about 2016?

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Is Donald Trump Serious About 2016?

"Okay, if I had to ask you on a scale of one to 100, where are you on the scale in terms of where you think you are in deciding to run?" Sean Hannity asked Donald Trump.

"One in 100 I would say 75 and 80, I am really inclined. I want to do it so badly," Trump said during the 2015 Conservative Political Action Conference.

Donald Trump says he's looking to run for president in 2016. But how serious is he, really?

"More serious than ever." At least that's what he told The Washington Post in February.

But he told TIME the same thing in 2011, saying he was "more serious than ever" in seeking a 2012 presidential bid. Ultimately he never threw his hat into the ring.

"I already told 'The Apprentice' people, you know NBC wanted to renew and I said 'I'm doing something else it's very important to me. I'm doing something very important.' So I'm looking at it very seriously," Trump said during the 2015 Conservative Political Action Conference.

This year, he is pushing back "The Apprentice," saying he's not ready to renew for its 15th season. That's got to count for something.

But he also pushed back "The Apprentice" in 2011, telling NBC he wasn't ready to sign up for three more seasons.

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Is Donald Trump serious about 2016?
Donald Trump, left, and Miss Universe, Gabriela Isler, of Venezuela, talk during a news conference, Thursday, Oct. 2, 2014, in Doral, Fla. Three of the last six Miss Universe titles have gone to Venezuelan contestants. This year's Miss Universe competition has a unique undertone: It will take place in South Florida, home to the largest number of Venezuelans in the U.S., the majority strongly against the current Venezuelan government. (AP Photo/Wilfredo Lee)
Republican presidential candidate Donald Trump speaks to supporters during a rally, Tuesday, June 16, 2015, in Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Republican presidential candidate Donald Trump speaks to supporters during a rally, Tuesday, June 16, 2015, in Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Supporters chant as they wait for developer Donald Trump to announce that he will seek the Republican nominaiton for president, Tuesday, June 16, 2015, in the lobby of Trump Tower in New York. (AP Photo/Richard Drew)
DES MOINES, IA - MAY 16: Businessman Donald Trump speaks to guests gathered for the Republican Party of Iowa's Lincoln Dinner at the Iowa Events Center on May 16, 2015 in Des Moines, Iowa. The event sponsored by the Republican Party of Iowa gave several Republican presidential hopefuls an opportunity to strengthen their support among Iowa Republicans ahead of the 2016 Iowa caucus. (Photo by Scott Olson/Getty Images)
DES MOINES, IA - MAY 16: Businessman Donald Trump speaks to guests gathered for the Republican Party of Iowa's Lincoln Dinner at the Iowa Events Center on May 16, 2015 in Des Moines, Iowa. The event sponsored by the Republican Party of Iowa gave several Republican presidential hopefuls an opportunity to strengthen their support among Iowa Republicans ahead of the 2016 Iowa caucus. (Photo by Scott Olson/Getty Images)
GREENVILLE, SC - MAY 09: Buisnessman Donald Trump speaks during the Freedom Summit on May 9, 2015 in Greenville, South Carolina. Trump joined potential presidential candidates in addressing the event hosted by conservative group Citizens United. (Photo by Richard Ellis/Getty Images)
NASHUA, NH - APRIL 18: Donald Trump speaks at the First in the Nation Republican Leadership Summit April 18, 2015 in Nashua, New Hampshire. The Summit brought together local and national Republicans and was attended by all the Republicans candidates as well as those eyeing a run for the nomination. (Photo by Darren McCollester/Getty Images)
CELEBRITY APPRENTICE -- Live Finale -- Pictured: Donald Trump -- (Photo by: David Giesbrecht/NBC/NBCU Photo Bank via Getty Images)
NATIONAL HARBOR, MD - FEBRUARY 27: Chairman and president of the Trump Organization Donald Trump addresses the 42nd annual Conservative Political Action Conference (CPAC) February 27, 2015 in National Harbor, Maryland. Conservative activists attended the annual political conference to discuss their agenda. (Photo by Alex Wong/Getty Images)
NATIONAL HARBOR, MD - FEBRUARY 27: Chairman and president of the Trump Organization Donald Trump addresses the 42nd annual Conservative Political Action Conference (CPAC) February 27, 2015 in National Harbor, Maryland. Conservative activists attended the annual political conference to discuss their agenda. (Photo by Alex Wong/Getty Images)
OXON HILL, MD - FEBRUARY 27: Businessman Donald Trump addresses a packed house during CPAC2015 (Conservative Political Action Conference) at the National Harbor Gaylord on Friday, February 27, 2015, in Oxon Hill, MD. The three-day conference features many of the people who are exploring the possibility of running to be the Republican Party nominee for president of the United States in the 2016 presidential election. (photo by jahi chikwendiu/The Washington Post via Getty Images)
DORAL, FL - FEBRUARY 20: Ivanka Trump, Jack Nicklaus, Donald Trump and Butch Buchholz at the unveiling of the Jack Nicklaus Villa at Trump Doral at Trump National Doral on February 20, 2015 in Doral, Florida. (Photo by Manny Hernandez/Getty Images)
CELEBRITY APPRENTICE -- Live Finale -- Pictured: (l-r) Donald Trump, Jr., Donald Trump, Ivanka Trump -- (Photo by: David Giesbrecht/NBC/NBCU Photo Bank via Getty Images)
CELEBRITY APPRENTICE -- Live Finale -- Pictured: (l-r) Eric Trump, Ivanka Trump, Donald Trump, Leeza Gibbons, Donald Trump, Jr. -- (Photo by: David Giesbrecht/NBC/NBCU Photo Bank via Getty Images)
Donald Trump, president and chief executive officer of Trump Organization Inc., speaks during the Iowa Freedom Summit in Des Moines, Iowa, U.S., on Saturday, Jan. 24, 2015. The talent show that is a presidential campaign began in earnest Saturday as more than 1,200 Republican activists who probably will vote in Iowa's caucuses packed into a historic Des Moines theater to see and hear from a parade of their party's prospective entries. Photographer: Daniel Acker/Bloomberg via Getty Images
Donald Trump, president and chief executive officer of Trump Organization Inc., speaks during the Iowa Freedom Summit in Des Moines, Iowa, U.S., on Saturday, Jan. 24, 2015. The talent show that is a presidential campaign began in earnest Saturday as more than 1,200 Republican activists who probably will vote in Iowa's caucuses packed into a historic Des Moines theater to see and hear from a parade of their party's prospective entries. Photographer: Daniel Acker/Bloomberg via Getty Images
Donald Trump, president and chief executive officer of Trump Organization Inc., speaks during the Iowa Freedom Summit in Des Moines, Iowa, U.S., on Saturday, Jan. 24, 2015. The talent show that is a presidential campaign began in earnest Saturday as more than 1,200 Republican activists who probably will vote in Iowa's caucuses packed into a historic Des Moines theater to see and hear from a parade of their party's prospective entries. Photographer: Daniel Acker/Bloomberg via Getty Images
PASADENA, CA - JANUARY 16: Donald Trump attends the NBCUniversal 2015 press tour at The Langham Huntington Hotel and Spa on January 16, 2015 in Pasadena, California. (Photo by Jason LaVeris/FilmMagic)
PASADENA, CA - JANUARY 16: Donald Trump attends the NBCUniversal 2015 press tour at The Langham Huntington Hotel and Spa on January 16, 2015 in Pasadena, California. (Photo by Jason LaVeris/FilmMagic)
WASHINGTON, DC - JULY 23: (EDITOR'S NOTE: A special effects camera lens was used for this image.) Donald Trump attends the Trump International Hotel Washington, D.C Groundbreaking Ceremony at Old Post Office on July 23, 2014 in Washington, DC. (Photo by Kris Connor/Getty Images)
NEW ORLEANS, LA - MAY 30: Donald Trump, chairman and president of the Trump Organization and the founder of Trump Entertainment Resorts, speaks during day two of the 2014 Republican Leadership Conference on May 30, 2014 in New Orleans, Louisiana. Members of the Republican Party are scheduled to speak at the 2014 Republican Leadership Conference, which hosts 1,500 delegates from across the country through May 31st. (Photo by Justin Sullivan/Getty Images)
Donald Trump, host of the television series "The Celebrity Apprentice," mugs for photographers at the NBC 2015 Winter TCA Press Tour at The Langham Huntington Hotel on Friday, Jan. 16, 2015, in Pasadena, Calif. (Photo by Chris Pizzello/Invision/AP)
Donald Trump and Melania Trump attend the 20th Anniversary European School of Economics New York Ball benefit at Trump Tower on Wednesday, Nov. 19, 2014, New York. (Photo by Scott Roth/Invision/AP)
Donald Trump takes part in a ground breaking ceremony for the Trump International Hotel on the site of the Old Post Office, in Washington, Wednesday, July 23, 2014. (AP Photo)
Donald Trump poses for photographs during a ground breaking ceremony for the Trump International Hotel on the site of the Old Post Office, on Wednesday, July 23, 2014, in Washington. (AP Photo)
Donald Trump poses during a red carpet event before the Miss USA 2014 pageant in Baton Rouge, La., Sunday, June 8, 2014. (AP Photo/Jonathan Bachman)
Donald Trump addresses the Republican Leadership Conference in New Orleans, La., Friday, May 30, 2014. Midterm election campaigns are in full swing, but several thousand Republicans gathering in Louisiana look toward a bigger prize. (AP Photo/Bill Haber)
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"But the fact is, a lot of people in the polls don't vote for me, because they think I'm just having a good time. They think that I'm promoting "Celebrity Apprentice" which I'm absolutely not," Trump said during a 2011 Fox News interview.

It may look like a repeat of 2011, but he's also making some moves this time around that he hadn't done previously, including hiring Corey Lewandowski, the former director of Americans for Prosperity, as a senior political adviser and to direct a potential campaign in New Hampshire.

He's also pickedup Chuck Laudner, who would do the same in Iowa. He formerly served as Rick Santorum's advisor in the swing state.

Still, not everyone is convinced "The Donald" is really going to go for it this year - or if he'll even be relevant if he does.

Chris Cillizza at The Washington Post says Trump's built up too much polarizing press in the years to be an effective candidate - specifically that birth certificate argument he was so adamant about a few years ago.

"Now, I know that he's taken some flack lately. But no one is happier, no one is prouder to put this birth certificate matter to rest than The Donald," said President Obama during the 2011 White House Correspondents Dinner.

Writing for TIME, Michael Scherer has a different suggestion - that Trump is simply hyping up publicity so he has a bargaining chip with NBC on renewing another season of his show.

See other potential Republican candidates for the White House in the gallery below:
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