David Lauren dishes on fashion and communication in today's techie world

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Fashion runs in the family for the Laurens. David, the son of iconic designer Ralph Lauren, joined his father's company in 2000. As the EVP of Advertising, Marketing and Corporate Communications, he manages more than 200 annual campaigns.

The iconic brand has become an industry leader when it comes to technology. Ralph Lauren was the "first luxury lifestyle brand to offer smart apparel collection, to be tested at the US Open" with their Polo Tech shirt.

"The technology has evolved to a point where it can now be synthesised with clothing," David recently told The Guardian. "It wasn't wearable six months ago in ways that it is today. The goal now is to merge it into all kinds of clothing. It will be mind-blowing five years from now."

Last year, the fashion house showed off it's techie side with a magical New York Fashion Week 4D fashion show experience in Central Park.

We can't wait to see what David and team have in store this Fashion Week. The collection will be unveiled on Thursday.

To learn more, tune in live at 4 p.m. EST for her AOL BUILD interview with Bob Safian, Editor-in-Chief of Fast Company. He'll talk fashion, communication and the trends that affect both.

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