'Fifty Shades' ties up a cool $93M debut

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'Fifty Shades' ties up a cool $93M debut
For the second weekend in a row, "Fifty Shades of Grey" is off the charts with $23.2 million in U.S. and Canadian ticket sales. The film is an adaptation of the best selling novel about a titillating relationship between a businessman and a college student. Pulling in second is "Kingsman: The Secret Service" which brought in $17.5 million at the box office. Starring Samuel L. Jackson, the film is about a spy training program -- facing the threat of a tech genius.
LONDON, ENGLAND - MAY 18: Jamie Dornan attends the Arqiva British Academy Television Awards at Theatre Royal on May 18, 2014 in London, England. (Photo by Dave J Hogan/Getty Images)
British author E.L. James' erotic romance 'Fifty Shades of Grey' is the first installment in the Fifty Shades trilogy. The movie, released February 2015, stars Dakota Johnson as Anastasia Steele, a college grad who begins a sadomasochistic relationship with a young business magnate Christian Grey, played by Jamie Dornan. Both the books and the movie trace the relationship between Anastasia and Christian as they explore bondage/discipline, dominance/submission, and sadism masochism.
Screengrab from YouTube showing a scene from the 'Fifty Shades of Grey' trailer.
It is one of the first times B-D-S-M is going from the bedroom to the big screen. And some people are not happy about it.
Fifty Shades Of Grey: Exclusive Interview with Dakota Johnson, Jamie Dornan & Director Sam Taylor-Johnson - 'Fifty Shades Of Grey' is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the 'Fifty Shades' trilogy has been translated in 52 languages worldwide and sold more than 90 million copies.
Jamie Dornan arrives at The Theatre Royal in London on Sunday, May 18, 2014. (Photo by Jon Furniss/Invision /AP Images)
"Fifty Shades of Grey" fever is not only breaking records for online movie ticket sales; it's affecting everything from advertisers to sex toys.
PARIS, FRANCE - JULY 08: Actress Dakota Johnson poses backstage after the Chanel show as part of Paris Fashion Week - Haute Couture Fall/Winter 2014-2015. Held at Grand Palais on July 8, 2014 in Paris, France. (Photo by Rindoff/Dufour/Getty Images)
Sam Taylor Johnson poses at Anna Karenina World Premiere at Odeon West End on Tuesday September 04, 2012 in London. (Photo by Jon Furniss/Invision/AP)
Eloise Mumford arrives at the Women In Film 2014 Crystal And Lucy Awards at the Hyatt Regency Century Plaza on Wednesday, June 11, 2014, in Los Angeles. (Photo by John Shearer/Invision/AP)
Luke Grimes arrives at The Art of Elysium’s 5th Annual Genesis at Siren Cube on Friday, Sept. 20, 2013 in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Rita Ora attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "Charles James: Beyond Fashion" on Monday, May 5, 2014, in New York. (Photo by Evan Agostini/Invision/AP)
Victor Rasuk seen at the Special Los Angeles Screening of Open Road and Five Star Feature Films 'JOBS', on Tuesday, August, 13, 2013 in Los Angeles. (Photo by Eric Charbonneau/Invision for Open Road/AP Images)
E. L. James' best-selling novel, "Fifty Shades of Grey," is shown on the desk of Deborah George, division director of materials management for the Gwinnett County Public Library, on Wednesday, May 9, 2012, in Lawrenceville, Ga. George recommended that her 15-branch library system not stock the book, deeming it primarily erotica. (AP Photo/Ron Harris)
LOS ANGELES, CA - SEPTEMBER 28: Author E. L. James attends the E. L. James Book Signing For '50 Shades Of Grey' at Barnes & Noble bookstore at The Grove on September 28, 2012 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
LONDON, ENGLAND - MAY 19: Jamie Dornan seen visiting a gym in Notting Hill on May 19, 2014 in London, England. (Photo by Neil P. Mockford/GC Images)
Northern Irish actor Jamie Dornan and his wife Amelia Warner pose for pictures on the red carpet upon arrival for the BAFTA TV awards in London on May 18, 2014. AFP PHOTO/WILL OLIVER (Photo credit should read WILL OLIVER/AFP/Getty Images)
NEW YORK, NY - JULY 25: Dakota Johnson is seen in the East Village on July 25, 2014 in New York City. (Photo by Alo Ceballos/GC Images)
Dakota Johnson attends the Veuve Clicquot Polo Classic on Saturday, May 31, 2014 in Jersey City, N.J. (Photo by Charles Sykes/Invision/AP)
Dakota Johnson attends the Veuve Clicquot Polo Classic on Saturday, May 31, 2014 in Jersey City, N.J. (Photo by Charles Sykes/Invision/AP)
Protesters hold placards criticizing the depiction of S&M in the film 'Fifty Shades of Grey' as a group of women arrive for its opening day in Los Angeles on February 12, 2015. 'Fifty Shades of Grey', the long-anticipated movie version of the bestselling erotic novel, began its worldwide rollout opening in theatres across France, Germany, Belgium and Serbia, days ahead of its key target territory the United States. AFP PHOTO / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
People arrive to watch the film 'Fifty Shades of Grey' on its opening day in Los Angeles on February 12, 2015. 'Fifty Shades of Grey', the long-anticipated movie version of the bestselling erotic novel, began its worldwide rollout opening in theatres across France, Germany, Belgium and Serbia, days ahead of its key target territory the United States. AFP PHOTO/Mark RALSTON, Germany, Belgium and Serbia, days ahead of its key target territory the United States. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
Women pose for photos in front of a poster advertising the film 'Fifty Shades of Grey' on its opening day in Los Angeles on February 12, 2015. The long-anticipated movie version of the bestselling erotic novel began its worldwide rollout opening in theatres across France, Germany, Belgium and Serbia, days ahead of its key target territory the United States. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
A woman shows tickets to the media before the film 'Fifty Shades of Grey' on its opening day in Los Angeles on February 12, 2015. 'Fifty Shades of Grey', the long-anticipated movie version of the bestselling erotic novel, began its worldwide rollout opening in theatres across France, Germany, Belgium and Serbia, days ahead of its key target territory the United States. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
People arrive to watch the film 'Fifty Shades of Grey' on its opening day in Los Angeles on February 12, 2015. 'Fifty Shades of Grey', the long-anticipated movie version of the bestselling erotic novel, began its worldwide rollout opening in theatres across France, Germany, Belgium and Serbia, days ahead of its key target territory the United States. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
I got the chance to watch 50 Shades of Grey before all of you did, so that I could fill you in on whether or not you should spend your hard earned money seeing it at the movies this Valentine's weekend.
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LOS ANGELES (AP) -- The heat on "Fifty Shades of Grey's" blockbuster debut cooled ever so slightly as the final four-day weekend numbers were revealed on Tuesday. The R-rated movie, which cost only $40 million to produce, took in $93 million from 3,646 locations across the long President's Day holiday.

Although initial estimates put the four-day gross at over $94 million, director Sam Taylor-Johnson's adaptation of EL James' steamy best seller still took the crown for best February opening ever, unseating the 2004 record set by "The Passion of the Christ."

Matthew Vaughn's R-rated comic book adaptation "Kingsman: The Secret Service" also exceeded expectations in its first four days in theaters, bringing in $41.8 million from 3,204 locations, helping to solidify an overall record-breaking President's Day weekend at the box office.

Fifty Shades of Grey Review

The top 20 movies at U.S. and Canadian theaters Friday through Monday, followed by distribution studio, gross, number of theater locations, average receipts per location, total gross and number of weeks in release, as compiled Tuesday by Rentrak:

1. "Fifty Shades Of Grey," Universal, $93,010,350, 3,646 locations, $25,510 average, $93,010,350, 1 week.

2. "Kingsman: The Secret Service," 20th Century Fox, $41,761,512, 3,204 locations, $13,034 average, $41,761,512, 1 week.

3. "The SpongeBob Movie: Sponge Out Of Water," Paramount, $40,007,494, 3,654 locations, $10,949 average, $103,140,055, 2 weeks.

4. "American Sniper," Warner Bros., $18,779,843, 3,436 locations, $5,466 average, $306,478,136, 8 weeks.

5. "Jupiter Ascending," Warner Bros., $10,755,447, 3,181 locations, $3,381 average, $33,876,593, 2 weeks.

6. "Paddington," The Weinstein Company, $5,770,559, 2,244 locations, $2,572 average, $63,963,867, 5 weeks.

7. "Seventh Son," Universal, $4,841,540, 2,874 locations, $1,685 average, $14,111,980, 2 weeks.

8. "The Imitation Game," The Weinstein Company, $4,179,402, 1,551 locations, $2,695 average, $80,311,825, 12 weeks.

9. "The Wedding Ringer," Sony, $3,707,333, 1,456 locations, $2,546 average, $60,050,350, 5 weeks.

10. "Project Almanac," Paramount, $3,300,551, 1,732 locations, $1,906 average, $20,130,127, 3 weeks.

11. "Black or White," Relativity Media, $3,166,371, 1,591 locations, $1,990 average, $17,882,673, 3 weeks.

12. "Still Alice," Sony Pictures Classics, $2,076,621, 502 locations, $4,137 average, $4,994,406, 5 weeks.

13. "The Boy Next Door," Universal, $2,003,705, 1,192 locations, $1,681 average, $34,038,525, 4 weeks.

14. "Taken 3," 20th Century Fox, $1,265,978, 691 locations, $1,832 average, $86,940,705, 6 weeks.

15. "Old Fashioned," Freestyle Releasing, $1,083,308, 224 locations, $4,836 average, $1,126,199, 2 weeks.

16. "Birdman," Fox Searchlight, $1,030,070, 481 locations, $2,142 average, $36,630,755, 18 weeks.

17. "Selma," Paramount, $1,250,195, 566 locations, $1,794 average, $48,514,386, 8 weeks.

18. "The Theory Of Everything," Focus Features, $904,301, 466 locations, $1,941 average, $33,339,004, 15 weeks.

19. "Big Hero 6," Disney, $890,686, 317 locations, $2,810 average, $219,482,366, 15 weeks.

20. "Whiplash," Sony Pictures Classics, $705,539, 515 locations, $1,370 average, $10,552,001, 19 weeks.

___

Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by 21st Century Fox; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.

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