Use Social Media to Save

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Use Social Media to Save
You probably think "liking" or "following" a brand on social media will just crowd up your newsfeed, but interacting with your favorite brands can actually loop you in on great deals. Here are a few simple ways you can save money with social media.

"Liking" your favorite brands on Facebook can get you the inside scoop on last-minute deals and discounts. For example, retailers like Old Navy and JCPenney frequently post exclusive deals on their pages, with prices up to 50 percent off. Rite Aid even has an "exclusive deals" tab devoted to featured coupons and weekly offers. Remember, the more you engage with a brand's page, the more deals you'll get to see.

If Twitter is more your speed, "following" brands can get you access to special sales they post right to their Twitter feeds. If you don't want to wait around for updates, you can find recently posted deals and discounts yourself with Twitter's search function. Simply type the name of the brand or shop you want to save with, then follow it up with something like #discount or #savings. Using a hashtag ensures that only the most recent and relevant posts show up in your feed.

If Facebook or Twitter aren't part of your daily routine, you can find a different kind of savings community over at Here, you and your fellow bargain hunters can help each other track down the best ways to save.

On the homepage you'll find the most popular daily deals. Or, click on a pull-down menu to check out select coupons from specific brands. When you've got an inside scoop on a great deal, you can easily post it yourself.

Remember, social media isn't just for connecting with friends it can lead to deep discounts, too. Give these tips a try, and you'll see that the savings is just a click away.

5 Companies Getting Burned By Facebook
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Use Social Media to Save -- Savings Experiment

1. Activision Blizzard (ATVI)

Life was easy when everyone was playing Guitar Hero. Facebook has reinvented the way game-hungry masses spend their time, logging into Facebook to tend to virtual farms, mafia campaigns, or item-finding experiences.

It's not a surprise that the traditional video game industry has been struggling for three years. Market leader Activision Blizzard doesn't even make Guitar Hero games anymore, and its World of Warcraft player count has been steadily declining over the past year. Call of Duty is still a growing franchise, but that can't last forever.

As traditional game companies are struggling, Zynga (ZNGA) -- which accounts for 18% of Facebook's revenue -- is thriving.

Diehard gamers are still firing up their consoles and are toting around their portable gaming systems. The problem is that mainstream gamers -- the casual players who didn't live and die by every franchise's latest release -- have moved on to casual and social diversions. They're free or nearly free, and the viral magic of Facebook connecting friends as players made it possible.

2. Google (GOOG)

Few will suggest that Google is in trouble. The world's most valuable Internet company is worth more than twice the market cap that Facebook is commanding. However, Big G is nervous.

Google's bread and butter business remains paid search, and what happens when folks stop trekking over to whenever they need to launch a query? If asking friends or simply relying on Facebook's own search box is easier, won't that hurt Google?

There are other ways that Facebook is having an impact on Google.

Google's YouTube may be the world's hottest video-sharing website with more than 800 million monthly visitors, but Facebook also allows its more than 900 million unique monthly users to upload clips on its site to share. We also have Gmail, Google's popular email platform. A lot of people are just sending private messages through Facebook that would normally go through traditional email.

3. Angie's List (ANGI)

Subscribers turn to Angie's List for unbiased reviews. Members pay dues to have access to customer reviews for local service providers. Need a handyman who can fix a pocket door? Is your clogged drain not clearing with your plunger? Who can tutor you daughter for her upcoming college entrance exam?

Angie's List prides itself on the vetted and unbiased opinions that can be found on its site. Well, as fate would have it, these are the same things that can be effectively tackled for free by posting a request as a status update on Facebook.

4. American Greetings (AM)

Remember when shelling out a few bucks for a greeting card was the most cost-effective way to commemorate a special occasion?

Well, thanks to Facebook, offering up birthday wishes or congratulatory acknowledgements is simply a Facebook posting away. Is it cold? Is it impersonal? It doesn't matter. It works. American Greetings has done its part to beef up its digital presence, but analysts still see earnings growth going the wrong way here this fiscal year.

5. Shutterfly (SFLY)

Facebook has also changed the way we consume photographs. We're no longer printing them out, and that's bad news for Shutterfly. The company turns digital snapshots into prints, photo books, and other customized merchandise.

Facebook is a hotbed for the sharing of photos, and that is something that has intensified since its recent acquisition of Instagram.

Shutterfly has managed to grow nicely even as Facebook ascends, but the perception that Facebook is turning Shutterfly and its peers into an elephant's graveyard exists.

All five of these companies may have cheered Facebook's plunge below its $38 IPO price on Monday, but their business models still have to reckon with the beast that the undisputed champ among social networks has become.

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