McDonald's to accept love as payment

McDonald's is gearing up for a new promotion that will have you lovin' it even more.

From February 2 through Valentine's Day, participating locations will allow certain customers chosen at random to pay with lovin' - that includes selfies, highfives, hugs and just about anything else you can think of without crossing any inappropriate lines.

A spokeswoman explained, "We want to thank our customers for making our day and hopefully they will make someone else's as well – that's what Lovin' is all about."

The company will announce the campaign during the Super Bowl XLIX on Sunday - which costs a whopping $4.5 million for 30 seconds of airtime - so what kind of profit are they expecting with this giveaway promo?

According to a study by Stanford and Humboldt Universities, advertisers see returns as high as 258 percent when they score a spot during the game. That's something McDonald's will definitely love. You can check out the official terms and conditions on the company's website.

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