Katie Couric and Bryant Gumbel team up for Super Bowl ad

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Katie Couric and Bryant Gumbel Team Up for Super Bowl Ad

Katie Couric and Bryant Gumbel poked fun at a notorious moment from their on-air past in a hilarious new Super Bowl commercial.

"You know me, I love to make fun of myself and other people as well. I thought, when are you going to have the chance to do a Super Bowl commercial?," Couric said of the silly spot.


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Katie Couric and Bryant Gumbel team up for Super Bowl ad
NEW YORK, NY - OCTOBER 29: Honoree Katie Couric attends the 2014 Women's Media Awards at Capitale on October 29, 2014 in New York City. (Photo by Jemal Countess/Getty Images for The Women's Media Center)
BEVERLY HILLS, CA - JULY 26: TV Personality Katie Couric speaks onstage at the 'Katie' Panel during day 6 of the Disney ABCTelevision Group portion of the 2012 Summer TCA Tour at The Beverly Hilton Hotel on July 26, 2012 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
WASHINGTON - JUNE 10: CBS Evening News anchor Katie Couric receives the Alice Award from the Sewall-Belmont House & Museum June 10, 2008 in Washington, DC. The Alice Award is named for suffragist Alice Paul. (Photo by Brendan Hoffman/Getty Images)
NEW YORK - APRIL 24: Katie Couric and Beyonce Knowles pose at the Entertainment Industry Foundation's (EIF's) colon cancer benefit on the QM2 cruise ship at pier 92 on April 24, 2004, Manhattan, New York. (Photo by Andrew Kent/Getty Images)
NEW YORK - APRIL 24: Katie Couric greets Al Roker at the Entertainment Industry Foundation's (EIF's) colon cancer benefit on the QM2 cruise ship at pier 92 on April 24, 2004, Manhattan, New York. (Photo by Andrew Kent/Getty Images)
TODAY -- Pictured: (l-r) NBC News' Katie Couric, Bryant Gumbel on December 20, 1991 -- Photo by: Raymond Bonar/NBC/NBC NewsWire
TODAY -- 'TODAY in Phoenix 1996' -- Pictured: (l-r) NBC News' Katie Couric, Bryant Gumbel, Al Roker in Phoenix, AZ in May 1996 -- Photo by: NBC/NBC NewsWire
TODAY -- Pictured: (l-r) NBC News' Katie Couric, Bryant Gumbel, Joe Garagiola (Photo by NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: (l-r) Katie Couric and Bryant Gumbel during the 'Today' show's 60th anniversary episode -- Photo by: Peter Kramer/NBC/NBCU Photo Bank
NEW YORK, NY - DECEMBER 02: (L-R) Greg Gumbel, Katie Couric, Brad Gumbel and Bryant Gumbel attend the Tenth Annual UNICEF Snowflake Ball at Cipriani Wall Stree on December 2, 2014 in New York City. (Photo by Stephen Lovekin/Getty Images for UNICEF)
TODAY -- Pictured: (l-r) Tom Brokaw, Katie Couric, Bryant Gumbel, Matt Lauer -- Photo by: C. Blankenhorn/NBC NewsWire
Katie Couric, departing co-host of the NBC "Today" televison show, walks by the audience in New York's Rockefeller Center, during her final broadcast Wednesday May 31, 2006. Couric's long goodbye began April 5, the 15th anniversary of her first day as Bryant Gumbel's co-host on "Today," when she announced that she would be leaving to accept CBS' offer to replace Bob Schieffer on the evening news. (AP Photo/Richard Drew)
TODAY -- 'Studio 1A Debut' -- Pictured: (l-r) NBC News' Katie Couric, Bryant Gumbel during the debut of Studio 1A on June 20, 1994 -- Photo by: Craig Blankenhorn/NBC/NBC NewsWire
TODAY -- Pictured: (l-r) Bryant Gumbel and Katie Couric during the 'Today' show's 60th anniversary episode -- Photo by: Peter Kramer/NBC/NBCU Photo Bank
Former NBC "Today" show hosts Jane Pauley, left, and Bryant Gumbel, second from left, make an appearance with current hosts Katie Couric and Matt Lauer on Rockefeller Plaza during a three-hour retrospective observing the morning show's 50th anniversary Monday, Jan. 14, 2002, in New York. (AP Photo/Stuart Ramson)
NBC-TV "Today Show" co-host Bryant Gumbel is presented a suprise birthday cake, minus the traditional candles, on the air September 29, 1992 in New York from news anchor Ann Curry. Co-host Katie Couric, right, watches. Gumbel is turning 44. (AP Photo/Richard Drew)
Bryant Gumbel, right, pumps up the crowd as he and co-host Katie Couric, center, are joined by Tom Brokaw outside the studios of NBC's "TODAY" show in New York's Rockfeller Center Monday morning, June 20, 1994. The NBC morning show began originating from its new $15 million windowed studio Monday. (AP Photo/Betsy Herzog)
TODAY -- '40th Anniversary' -- Pictured: (l-r) NBC News': Katie Couric, Bryant Gumbel, Gene Shalit on NBC News' 'Today' in 1992 (Photo by NBC NewsWire/NBC/NBCU Photo Bank via Getty Images)
177124 14: (L-R:)Willard Scott, Katie Couric, and Bryant Gumbel announce the new 'Today Show' studio November 29, 1993 in New York, New York. (Photo by Jeff Christensen/Getty Images)
TODAY -- Pictured: (l-r) NBC News' Katie Couric, Bryant Gumbel on December 20, 1991 -- Photo by: Raymond Bonar/NBC/NBC NewsWire
TODAY -- 'Studio 1A Debut' -- Pictured: (l-r) NBC News' Tom Brokaw, Katie Couric, Bryant Gumbel, Matt Lauer during the debut of Studio 1A on June 20, 1994 -- Photo by: Craig Blankenhorn/NBC/NBC NewsWire
NEW YORK, NY - NOVEMBER 17: Television Host Katie Couric speaks on stage during the Worldwide Orphans' 10th Annual Gala at Cipriani, Wall Street on November 17, 2014 in New York City. (Photo by Michael Loccisano/Getty Images for Worldwide Orphans)
SAN FRANCISCO, CA - OCTOBER 09: Yahoo News Global Anchor Katie Couric speaks onstage during 'Disrupting Politics' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 9, 2014 in San Francisco, California. (Photo by Michael Kovac/Getty Images for Vanity Fair)
ATHENS, GREECE - AUGUST 12: Katie Couric and Matt Lauer get a visit from the Athens 2004 Olympic mascot Athena on the set of the NBC Today show on August 12, 2004 which has moved to Athens for the 2004 Olympic Games in Athens, Greece. (Photo by Scott Gries/Getty Images)
NEW YORK - JULY 10: (L-R) Singer Celine Dion chats with NBC Today Show co-hosts Katie Couric and Matt Lauer during her performance on NBC's Today Show Summer Concert Series at Rockefeller Center July 10, 2003 in New York City. (Photo by Evan Agostini/Getty Images)
NEW YORK - JUNE 4: (U.S. TABLOIDS AND HOLLYWOOD REPORTER OUT) Today Show Host Katie Couric and Muppet Elmo appear at the Sesame Street Workshop 35th Anniversary Gala at Cipriani June 4, 2003 in New York City. (Photo by Matthew Peyton/Getty Images)
WASHINGTON, DC - MARCH 6: NBC 'Today Show' host Katie Couric testifies on colon cancer screening during hearings conducted by a US Senate Special Commitee on Aging 06 March 2000 on Capitol Hill in Washington, DC. Couric, whose husband died of colon cancer two years ago, stressed the importance of colon cancer screening. (Photo credit should read GEORGE BRIDGES/AFP/Getty Images)
WASHINGTON, : US First Lady Hillary Clinton talks with NBC TV anchorwoman Katie Couric (L)10 September during an event in the East Room of the White House promoting colon cancer awareness and prevention. Hillary Clinton announced a new research grant to fight colon cancer and unveiled a new public service announcement to promote prevention. AFP PHOTO Tim SLOAN (Photo credit should read TIM SLOAN/AFP/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 24: NBC Today Show anchor Katie Couric speaks to guests at the 'Women's Health 2003' Luncheon presented by the Entertainment Indusrty Foundation and The American Legacy Foundation at the Four Season's Hotel on February 24, 2003 in Beverly Hills, California. Couric moderated a panel of medical experts to help raise awareness about important health issuses among women today. (Photo by Robert Mora/Getty Images)
P365555 02: NBC Today Show host Katie Couric testifies about her husband's experience with colon cancer before the Senate Special Aging Committee March 6, 2000 on Capitol Hill in Washington, DC. (Photo by Mark Wilson)
NEW YORK - NOVEMBER 28: Katie Couric and Matt Lauer from NBC's Today Show appear at the 76th Annual Macy's Thanksgiving Day Parade in Herald Square November 28, 2002 in New York City. (Photo by Matthew Peyton/Getty Images)
391358 26: Television host Katie Couric talks with the boy band Backstreet Boys July 2, 2001 on the Today Show at Rockefeller Plaza in New York City. From left to right are Brian Littrell, Nick Carter, Howie Dorough, Couric, Kevin Richardson and A.J. McLean. (Photo by George De Sota/Getty Images)
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The BMW commercial begins with a flashback to 1994 when Couric and Gumbel were stumped about a new technology: The Internet. In the now infamous clip, Couric was totally baffled during a segment called "Newfangled Idea," and Gumbel wondered if you "write to [the Internet] like mail."

"I wasn't prepared to translate that as I was doing that little tease," Gumbel says. "That little mark with the 'a' and then the ring around it." He's referring to the "@" sign that we all know today.

"Internet is uh, that massive computer network," Couric tried to explain. "The one that's becoming really big now."



Now, 21 years later, Couric and Bryant are "confused" again -- but this time, they are in on the joke. In the Super Bowl spot, the beloved hosts are trying to understand how an electric car works. "What is i3 anyway?," Gumbel asks with a glimmer in his eye.

As the ad concludes, Couric and Bryant prove that they still have chemistry. They spontaneously ad-lib about "twerking," and it's pure commercial (and comedy) gold.

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