Garden gnome fans fret: SkyMall files for bankruptcy

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Garden gnome fans fret: SkyMall files for bankruptcy
The company behind SkyMall has declared bankruptcy. According to documents released on Friday, Xhibit Corporation,, which owned SkyMall as well as a series of other subsidiaries, filed for Chapter 11 bankruptcy, The Phoenix, Arizona based company had sold an assortment of products through the its magazine-style catalogue that could be found in the seatback of almost every airline flight in the U.S.
Oh, man - NOW what are we gonna do on flights?? America Enters Its Darkest Days: SkyMall Lands in Bankruptcy
With no SkyMall on planes, how else will people avoid awkward conversations with the person next to them?
Travel would legitimately not be the same without #SkyMall
This Skymall bankruptcy news got me like
SkyMall files for bankruptcy. RIP, purveyor of gadgets you don't need but inexplicably desire.
My father-in-law will be devastated about SkyMall. He ordered 25 bonsai trees from them last year.
I have no idea why Skymall isn't raking in the $$$ with products like these:
Not if someone buys this yeti RT @KatyStech: BREAKING: The SkyMall catalog has filed for bankruptcy. Details to come.
Without Skymall where would I get beautiful elephant wall sconces?
Among Skymall’s many contributions to mankind….
Without @SkyMall, where will we find all of life's little necessities?
**BREAKING** SkyMall files for bankruptcy ... How could that happen with such simplistic products as these?
I will miss you so much SkyMall.
Man. MT @SBNation: Nooooo SkyMall has filed for bankruptcy. It had the best sports stuff:
should i start a petition to keep Skymall's "Serenity Cat Pod" alive y/n
What the hell is SkyMall?
As @SkyMall Files for Bankruptcy, let’s all just take a moment to appreciate their most ridiculous product ever
I'm so pissed I never bought that real expensive thing no one needs. RIP Skymall
What!? #SkyMall files for bankruptcy. Now where will I get a litter robot for only $359.99?
Oh dear-SkyMall went Bankrupt! I better still get my Jesus Risen Statue with His serene gaze!
now that #Skymall has filed for bankruptcy, do you think the value of our #Drunk #Cat lithograph will appreciate?
RIP skymall you were too beautiful for this world
I can't believe Skymall went bankrupt RIGHT before I finally purchased the Sumo table of my dreams.
:( Now where will I get my $1,000 garden giraffes? | @SkyMall catalog files for bankruptcy.
#rip skymall. How am I going to waste 5 runway minutes now?
Farewell, Skymall. May your Dancing Ducks welcome you to your next location in the publishing sky.
@SklarBrothers now that Skymall is filing for bankruptcy, how is my dog going to jostle my drink when I watch tv?
@HPbasketball @mashable @SkyMall Where will I get my $299 officially licensed miniature bean bag chairs now!?
grab ur beer mitt's and pour one out for Skymall today
SkyMall files for bankruptcy? Are you saying no one bought a Shark submarine for $85K? That's exactly it? Makes sense
Forget Silicon Valley, SkyMall is where real innovation comes from
The existential dread watch tolls for SkyMall.
i dont want to live in a world where these kind of jokes cant be made :( #RIP #Skymall #TomHaverford #ParksandRec
SkyMall filed for bankruptcy?! Crossing my fingers I can buy this before it's too late.
Skymall going bankrupt? Now how am I going to order my iPad Spider Bed Holder?

NEW YORK (AP) -- Apparently, airline passengers aren't buying enough garden gnomes, superhero pajamas and heated cat shelters. SkyMall has filed for bankruptcy.

The quirky in-flight shopping catalog has been a mainstay on airlines for more than three decades. Passengers with nowhere to go would pull it from the seatback and flip through the pages. While flying high over Iowa, they could dream about owning a $16,000 multisensory home sauna or maybe just a grill spatula with a built-in flashlight for $29.95.

But in recent years, passengers have found other distractions. More planes have seatback TV screens. The federal government now allows us to keep Kindles and iPads on during the entire flight. And most jets in the U.S. now have Wi-Fi meaning passengers can chat with friends back home or actually do work.

"Nobody's bored anymore. They don't have a captive audience," says John DiScala, who runs the travel advice site "Not only is it full of germs but travelers today have all the information they need at their fingertips."

So Thursday, SkyMall's parent company, Phoenix, Arizona-based Xhibit Corp., filed for Chapter 11 protection in U.S. bankruptcy court. In the filing, the company said it has $1 million to $10 million in assets but $10 million to $50 million in liabilities.

Its biggest creditors are airlines. The company owes American Airlines $1.6 million, Delta Air Lines $1.5 million, Southwest Airlines $400,000 and United Airlines $300,000. It also has debts with UPS, specialty retailer Hammacher Schlemmer and American Express.

Many companies - including airlines - emerge from bankruptcy to survive for many more years. SkyMall must find a way to stay relevant to passengers who are no longer a captive audience. It will also need to convince airlines to keep filling their planes with the magazine. Fewer airline seats now have seatback pockets to hold a magazine. And airlines are much more aware of the added fuel cost for carrying the heavy publication - a recent holiday version had 170 pages.

Delta stopped carrying the magazine in the fall.

Over the years, SkyMall has taken on a cult-like following. Travel news website Gadling, for instance, used to have a SkyMall Monday feature, highlighting some of the more unusual items for sale.

If the magazine were to shut down, there's nothing else to fill that niche. The beauty of SkyMall - after all - is that it highlights items passenger never thought they needed. Where else can you order a remote controlled tarantula while flying at 35,000 feet?
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