NEW YORK, NY - MAY 10: Atmosphere at the '50 Shades Of Grey' Q&A at Barnes & Noble Union Square on May 10, 2012 in New York City. (Photo by Rob Kim/Getty Images)
LONDON, ENGLAND - SEPTEMBER 14: Dakota Johnson attends The London 2014 Stella McCartney Green Carpet Collection during London Fashion Week at The Royal British Institute on September 14, 2014 in London, England. (Photo by David M. Benett/Getty Images for Eco-Age/Green Carpet Collection)
LOS ANGELES, CA - NOVEMBER 01: Actress Dakota Johnson attends the 2014 LACMA Art + Film Gala honoring Barbara Kruger and Quentin Tarantino presented by Gucci at LACMA on November 1, 2014 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
BETHPAGE, NY - MAY 07: Author E.L. James attends the Divamoms luncheon honoring '50 Shades of Grey' Author E.L. James at Carlyle on the Green on May 7, 2012 in Bethpage, New York. (Photo by Janette Pellegrini/Getty Images)
BETHPAGE, NY - MAY 07: Atmosphere at the Divamoms luncheon honoring '50 Shades of Grey' Author E.L. James at Carlyle on the Green on May 7, 2012 in Bethpage, New York. (Photo by Janette Pellegrini/Getty Images)
Jamie Dornan arrives at The Theatre Royal in London on Sunday, May 18, 2014. (Photo by Jon Furniss/Invision /AP Images)
Jamie Dornan poses for photographs to launch a Calvin Klein modeling competition.
Mature woman in 50s reading erotic sexy novel Fifty shades of Grey by E L James while sitting in her garden UK 2012
This CD cover image released by EMI shows "Fifty Shades of Grey: The Classical Album," a release inspired by the music selected by author EL James for her "Fifty Shades of Grey" book series. (AP Photo/EMI)
This undated image released by Vintage Books, shows E L James, author of the "Shades of Grey" trilogy. When newcomer E L James launches her tour for the wildly popular "Fifty Shades of Grey" series in Miami Sunday, April 29, 2012, she's expected to be greeted by hundreds of devoted fans. She will sign books and later speak at the historic Biltmore hotel, the site of presidential visits and weddings, and now a discussion on erotic fiction. (AP Photo/Vintage Books)
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The anticipation for Fifty Shades of Grey is heating up.
Pre-sales for the highly-publicized film adaptation of E.L. James' steamy tale indicate that it is now the fastest-selling R movie ever in the 15-year history of Fandango, The Hollywood Reporter says. Wow.
Fifty Shades, which stars Jamie Dornan as the smoldering, S&M-loving playboy millionaire Christian Grey and Dakota Johnson as timid literature student Anastasia Steele who embark on an intense romance, has outpaced previous R-rated hot sellers, including Sex and the City 2, The Hangover's final two installments and Gone Girl.
It's also the fastest-selling non-sequel film since 2012's The Hunger Games, which still holds the title. Pretty impressive for a movie -- one of the year's most anticipated -- that barely dodged the restrictive NC-17 rating.
Even before there was any footage, fans of James' best-selling novels have been salivating for any morsel of information. From the official soundtrack lineup to the many revealing interviews Dornan has conducted discussing everything from sex dungeons, living up to the hype and going full-frontal, it's become painstakingly clear audiences are more than ready for Feb. 13 to roll around.
And if the record-setting, super-sexy trailer is any indication of the pop-culture phenomenon's forthcoming success, we may be in for a massive Fifty Shades debut weekend.
Check out the trailer for one of 2015's hotly anticipated films.