Winfield, long-serving Marlboro Man, dies in Wyoming at 85

Before you go, we thought you'd like these...
Before you go close icon

7 PHOTOS
Darrell Hugh Winfield Marlboro man dies
See Gallery
Winfield, long-serving Marlboro Man, dies in Wyoming at 85
Image of two 'Marlboro Man' cowboys herding horses in a magazine ad for Marlboro cigarettes, 1970s. (Photo by Blank Archives/Getty Images)
MAR 2 1979, MAR 4 1979; Darrell Winfield; He strikes a familiar Pose.; (Photo By The Denver Post via Getty Images)
Darrell Winfield, better known as the Marlboro Man died Monday at the age of 85. Winfield was the face of the cigarette conglomerate from the 1960’s until the 1980’s. The company opted for actual cowboys rather than actors in their famous advertising campaign.
Image of two 'Marlboro Man' cowboys herding horses in a magazine ad for Marlboro cigarettes, 1970s. (Photo by Blank Archives/Getty Images)
One of the last remaining Marlboro Men rode off into the sunset this week. Darrell Hugh Winfield died Monday in his Riverton, Wyo., home, The Associated Press reported. His craggy, handsome face epitomized the macho cowboy image used to market Marlboro Reds until the 1990s — mostly to men, although the ads obviously had a certain appeal for women, too. The Oklahoma native was one of the last Marlboro Men alive. At least four of them died from smoking-related illnesses, according to a 2014 report
Marlboro man galloping on billboard. (Photo by Serge Attal/The LIFE Images Collection/Getty Images)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

RIVERTON, Wyo. (AP) -- One of the last of the Marlboro Men has died in Wyoming.

Darrell Hugh Winfield was 85. He died Monday at his home in Riverton, Davis Funeral Home said.

The Marlboro Man was a macho cowboy whose image in advertising from the 1950s to the late 1990s made filtered cigarettes more appealing to men. Previously Marlboros were marketed to women.

Winfield's rugged good looks made him the face of Marlboro cigarettes in magazine and television ads from the late 1960s to the late 1980s.

The Leo Burnett ad agency discovered Winfield in 1968 while he was working on the Quarter Circle 5 Ranch in western Wyoming.

Winfield was born on July 30, 1929, in Little Kansas, Oklahoma. He is survived by his wife, son, five daughters and several grandchildren.

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners