NEW YORK (AP) - Donna Douglas, who played the buxom tomboy Elly May Clampett on the hit 1960s sitcom "The Beverly Hillbillies," has died.
Her niece says Douglas died Thursday in Baton Rouge, Louisiana, near her hometown of Zachary. The cause of death was pancreatic cancer, Charlene Smith said. Douglas was 81.
She was best known for her role in "The Beverly Hillbillies," the CBS comedy about a backwoods Ozark family who moved to Beverly Hills after striking it rich from oil discovered on their land.
The series, which ran from 1962 to 1971, also starred the late Buddy Ebsen and Irene Ryan as well as Max Baer Jr., who turns 77 on Sunday.
As Elly May, she seemed blissfully unaware of her status as a bumpkin blond bombshell. Typically she was clad in a snug flannel shirt and tight jeans cinched with a rope belt, and she seemed to prefer her critters to any beau.
Donna Douglas, 'Beverly Hillbillies' star, is dead
FILE - In this March 4, 2009 file photo, Donna Douglas, who starred in the television series "The Beverly Hillbillies" tours the Audubon Zoo in New Orleans. Douglas, who played the buxom tomboy Elly May Clampett on the hit 1960s sitcom has died. Douglas, who was 82, died Thursday, Jan. 1, 2015, in Baton Rouge, where she lived, her niece, Charlene Smith, said. (AP Photo/Bill Haber, File)
December 1962: American actor Donna Douglas poses in a bathing suit while dipping her toe into a swimming pool on the set of the television series, 'The Beverly Hillbillies'. (Photo by CBS Photo Archive/Getty Images)
From left, actors Irene Ryan, Donna Douglas, and Buddy Ebsen appear in a scene from the television series "The Beverly Hillbillies," 1966. (AP Photo)
Two of the TV hillbillies who struck oil on the show and gold in the ratings, Donna Douglas and Max Baer Jr. go through a bit of horseplay on the set in Hollywood in May 1963. The quick rise of "Beverly Hillbillies" to the top spot in TV ratings left critics with their most acid adjectives hanging. Donna and Max deny they're sex symbols in the series, but critics can't figure out how else it won so many fans within a month of starting. (AP photo/dfs)
Buddy Ebsen, as Jed, talks to Donna Douglas, playing his daughter Elly May, as she milks a goat on a Beverly Hills tennis court during filming of the televison comedy series "The Beverly Hillbillies" on Aug. 9, 1962. A chicken is perched on the goat's back. (AP Photo)
Television sitcom stars Irene Ryan, Donna Douglas and Bea Benaderet, and seated, Buddy Ebsen, July 19, 1962, in Los Angeles. (AP Photo)
Buddy Ebsen shows off his famous shuffling dance step to cast members of the ?Beverly Hillbillies? television show and the audience during the taping of the Jerry Springer Show in San Francisco on Wednesday, May 12, 1993. Shown left to right are Max Baer Jr., Donna Douglas and Louis Nye who attended the cast reunion to promote their upcoming CBS special ?The Legends of the Beverly Hillbillies,? which is scheduled to air on May 24th. The person on the far right is unidentified. (AP Photo/Olga Shalygin)
Buddy Ebsen (1908-2003) ,Irene Ryan (1902-1972), Max Baer, Jr. and Donna Douglas in character as 'Jed Clampett', 'Granny', 'Jethro Bodine' and 'Elly May Clampett' posed with a sea lion in a scene from the television series 'The Beverly Hillbillies' in 1968. (Photo by Popperfoto/Getty Images)
Donna Douglas, who starred in the television series "The Beverly Hillbillies" poses for a photograph in the photo taken in Baton Rouge, La. Thursday, Jan. 8, 2009. Douglas is holding a publicity photo taken on the set of the show. (AP Photo/Bill Haber)
Donna Douglas and Max Baer Jr. perform the theme from 'The Beverly Hillbillies' (Photo by Chris Polk/FilmMagic)
BEVERLY HILLS, CA - DECEMBER 11: Donna Douglas attends 54th Annual Golden Apple Awards on December 11, 1994 at the Beverly Hilton Hotel in Beverly Hills, California. (Photo by Ron Galella, Ltd./WireImage)
BEVERLY HILLS, CA - MARCH 20: (L-R) Max Baer Jr., Donna Douglas and Buddy Ebsen attend the party for Buddy Ebsen on March 20, 1992 at the Beverly Wilshire Hotel in Beverly Hills, California. (Photo by Ron Galella, Ltd./WireImage)
Donna Douglas, as Elly May, plays with a chimpanzee dressed up in a little girl's clothes, 1965. Photo taken from an episode of the tv show 'The Beverly Hillbillies'. (Photo by CBS Photo Archive/Getty Images)
Group portrait of The Beverly Hillbillies, from left: Donna Douglas (b.1933) as Elly May Clampett, Irene Ryan (1902 - 1973) as Daisy Moses, 'Granny' (holding the Australian televion industry's award, the 'Logie'), Max Baer, Jr. (b.1937) as Jethro Bodine, and Buddy Ebsen (1908 - 2003) as Jed Clampett. Image dated March 29, 1965. (Photo by CBS Photo Archive/Getty Images)
Members of the cast of the TV series 'The Beverly Hillbillies' in a publicity still, circa 1965. Clockwise, from left: Irene Ryan (1902 - 1973), as Granny Daisy Moses, Buddy Ebsen (1908 - 2003) as Jed Clampett, Donna Douglas as Elly May Clampett and Max Baer Jr. as Jethro Bodine. (Photo by Silver Screen Collection/Getty Images)
LOS ANGELES - OCTOBER 2: Irene Ryan as Daisy Moses, Max Baer Jr. as Jethro Bodine and Donna Douglas as Elly May Clampett in THE BEVERLY HILLBILLIES episode, 'Hair-Raising Holiday.' Original airdate, October 2, 1963. Image is a frame grab. (Photo by CBS via Getty Images)
LOS ANGELES - OCTOBER 2: Donna Douglas as Elly May Clampett and Buddy Ebsen as Jed Clampett in THE BEVERLY HILLBILLIES episode, 'Hair-Raising Holiday.' Original airdate, October 2, 1963. Image is a frame grab. (Photo by CBS via Getty Images)
1962: American actor Donna Douglas leans on a tree trunk in a promotional portrait for the television show 'The Beverly Hillbillies'. Douglas has pigtails and wears a striped blouse with jeans. (Photo by Hulton Archive/Getty Images)
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Chosen from more than 500 other actresses, Douglas said she felt at ease playing the role because, like her character, she grew up a poor Southern tomboy. Her childhood in Pride, Louisiana, came in handy when she was asked during her audition to milk a goat.
"I had milked cows before," she recalled in a 2009 interview with The Associated Press. "I figured they were equipped the same, so I just went on over and did it."
The show was not only assailed by critics, but by the network president who put it on the air: "I HATED it," Michael Dann confided much later. "After screening the pilot, I don't think I ever watched another segment."
The public, however, felt quite the opposite: It ran for nine seasons, often in the Top 10. In their own way, the Clampetts were a forerunner of the '60s counterculture.
It wasn't much of a stretch for Douglas to fit into the troupe, said her cousin, Charlene Smith.
"She was always happy, and she really loved animals - just like her character on 'The Beverly Hillbillies.' She was a wonderful lady, a very good Christian lady."
Indeed, when Douglas gave her autograph, she included a biblical verse ("Trust in the Lord with all your heart..."), according to New Orleans TV station WAFB.
Douglas' career began with beauty pageants - she was Miss Baton Rouge and Miss New Orleans - followed by a trip to New York to pursue a career in entertainment.
"That was the first time I had ever been on an airplane," Douglas said.
While modeling didn't appeal to her - "I didn't want to be that skinny" - television did. Douglas was featured as the Letters Girl on "The Perry Como Show" in 1957 and as the Billboard Girl on "The Steve Allen Show" in 1959.
She landed a featured role in the 1959 film "Career," starring Dean Martin and Shirley MacLaine, and a bit part in the film musical "Li'l Abner." She also had a small role as Tony Randall's secretary in the 1961 romantic comedy "Lover Come Back" with Rock Hudson and Doris Day.
Douglas starred in one of the most memorable episodes of Rod Serling's "The Twilight Zone" - titled "Eye of the Beholder," it was the one in which her head is wrapped in bandages for most of the half-hour after plastic surgery aimed at fixing her "ugliness," which in fact was beauty in a universe of monsters. And she starred opposite Elvis Presley in the 1966 movie "Frankie and Johnny."
After "The Beverly Hillbillies," Douglas worked in real estate, recorded country and gospel music albums and wrote a book for children that drew on biblical themes.
In 2010 she sued CBS and toymaker Mattel over a Barbie doll that used Elly May's name and likeness. The suit was settled in 2011.
She said she never minded being typecast as her "Hillbillies" character.
"So many kinds of people relate to Elly May," Douglas said. "So many people love her, and that means a lot to me."
Douglas was married twice, to Roland John Bourgeois, Jr. until 1954, and then to The Beverly Hillbillies director Robert M. Leeds. They divorced in 1980 after nine years of marriage. Survivors include her son, Danny P. Bourgeois.