Miss World abandoning bikini competition in favor of 'beachwear'

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Miss World abandoning bikini competition in favor of 'beachwear'
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Miss World abandoning bikini competition in favor of 'beachwear'

The 55th Miss World Final at Sheraton Sanya Resort.

Photo Credit: Getty

Miss South Africa and the 2014 Miss World, Rolene Strauss, poses in her seat after eing crowned during the grand final of the Miss World 2014 pageant at the Excel London ICC Auditorium in London on December 14, 2014. AFP PHOTO / LEON NEAL (Photo credit should read LEON NEAL/AFP/Getty Images)
Miss South Africa and the 2014 Miss World, Rolene Strauss (C), waves as other contestants link hands during the grand final of the Miss World 2014 pageant at the Excel London ICC Auditorium in London on December 14, 2014. AFP PHOTO / LEON NEAL (Photo credit should read LEON NEAL/AFP/Getty Images)
Miss South Africa and the 2014 Miss World, Rolene Strauss (C), holds hands with first runner up Miss Hungary Edina Kulcsar (L) and second runner up Miss United States Elizabeth Safrit (R) after being crowned during the grand final of the Miss World 2014 pageant at the Excel London ICC Auditorium in London on December 14, 2014. AFP PHOTO / LEON NEAL (Photo credit should read LEON NEAL/AFP/Getty Images)
Contestants parade during the grand final of the Miss World 2014 pageant at the Excel London ICC Auditorium in London on December 14, 2014. AFP PHOTO / LEON NEAL (Photo credit should read LEON NEAL/AFP/Getty Images)
Contestants parade during the grand final of the Miss World 2014 pageant at the Excel London ICC Auditorium in London on December 14, 2014. AFP PHOTO / LEON NEAL (Photo credit should read LEON NEAL/AFP/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestant of the 55th Miss World 2005 Yulia Ivanova (C) of Russia, celebrates with Dafne Molina Lona (L) of Mexico and Irina Dolovova of Moldova after winning the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by China Photos/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestant of the 55th Miss World 2005, Dafne Molina Lona of Mexico performs during the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. Miss Russia Yulia Ivanova won the event. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by China Photos/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestants of the 55th Miss World 2005, (L-R) Dafne Molina Lona of Mexico, Irina Dolovova of Moldova, Kay Margaret Anderson of New Zealand, Carlene Aguilar of Philippines perform during the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. Miss Russia Yulia Ivanova won the event. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by Cancan Chu/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestant of the 55th Miss World 2005, Unnur Birna Vilhjalmsdottir of Iceland performs during the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. Miss Russia Yulia Ivanova won the event. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by Cancan Chu/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestant of the 55th Miss World 2005, Ramona Rina Amiri of Canada performs during the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. Miss Russia Yulia Ivanova won the event. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by Cancan Chu/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestant of the 55th Miss World 2005, Yulia Ivanova of Russia competes during the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. Miss Russia Yulia Ivanova won the event. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by Cancan Chu/Getty Images)
SANYA, HAINAN ISLAND - DECEMBER 06: Contestants of the 55th Miss World 2005 compete during the Beachwear Final at the Sheraton Sanya Resort on December 6, 2005 in Sanya, Hainan Island of China. Miss Russia Yulia Ivanova won the event. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by Cancan Chu/Getty Images)
SANYA, CHINA - NOVEMBER 16: (CHINA OUT) Contestants of 55th Miss World pose for photographers in bikini on November 16, 2005 in Sanya of Hainan Province, China. The final of Miss World 2005 will be held in Sanya on December 10. (Photo by China Photos/Getty Images)
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The Miss World Organisation has announced that never again will contestants compete in a bikini portion of the competition.

Instead -- beachwear will be worn, which the organization feels is more in line with its 'beauty with a purpose' mission.

"Beauty with a purpose. It's the jewel in the crown of Miss World. It's the heart and soul of Miss World," said Stan Reynolds, one of the former International Presidents of Variety.

The 'beauty with a purpose' mission involves charity work and has been around since 1979. The bikini portion of the competition had been around longer -- for 63 years.

ABC News spoke with Chris Wilmer, the national director of Miss World America, about this change:

"It's not just a beauty contest, it's 'beauty with a purpose'. There didn't seem to be a purpose to have the swimsuit."

The idea here seems to be that Miss World is supposed to be an ambassador who helps communities, not just a beauty queen.

The bikini portion of the competition has actually been conducted offstage since 2001, but it's still been heavily criticized. This move is receiving some literal applause.

Some still view it as not enough, though. Emily Sawyer of the London Feminist Network told The Telegraph, "The whole competition is sexist - swimsuits or no swimsuits. Women can be objectified whether they're in swimsuits or dresses."

Miss World 2014 was just crowned Dec. 14 with South Africa's Rolene Strauss taking the title.

Miss World Abandoning Bikini Competition In Favor Of 'Beachwear'

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