Retail group: Black Friday weekend loses allure

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Retail group: Black Friday weekend loses allure
Shoppers wait in line outside a Best Buy Co. store ahead of Black Friday in San Francisco, California, U.S., on Thursday, Nov. 27, 2014. An estimated 140 million U.S. shoppers will hit stores and the Web this weekend in search of post-Thanksgiving discounts, kicking off what retailers predict will be the best holiday season in three years. Photographer: David Paul Morris/Bloomberg via Getty Images
Target shoppers wait to check out on Black Friday, Nov. 28, 2014, in South Portland, Maine. The store opened at midnight. (AP Photo/Robert F. Bukaty)
IMAGE DISTRIBUTED FOR SEARS - A Sears store manager welcomes customers minutes before it opens its doors on Thursday, Nov. 27, 2014. More than 250 shoppers lined up at the Sears store in Schaumburg Ill.. Sears, a leading integrated retailer, offered more than 1,000 doorbuster deals starting at 6 p.m. on Thanksgiving Day. Sears stores will remain open until 10 p.m. on Black Friday. (Jean-Marc Giboux/AP Images for Sears)
IMAGEN DISTRIBUIDA PARA MACY'S - Los compradores aprovechan las ofertas del “Viernes Negro” durante la apertura del Macy’s en Lenox a las 6:00 pm del Jueves, 27 de noviembre 2014 en Atlanta (John Amis / AP Images para Macy’s)
Target shoppers Kelly Foley, left, Debbie Winslow, center, and Ann Rich use a smartphone to look at a competitor's prices while shopping shortly after midnight on Black Friday, Nov. 28, 2014, in South Portland, Maine. (AP Photo/Robert F. Bukaty)
Target shoppers head for the checkout line with a flat screen television just after midnight on Black Friday, Nov. 28, 2014, in South Portland, Maine. (AP Photo/Robert F. Bukaty)
Shoppers head into Target just after their doors opened at midnight on Black Friday, Nov. 28, 2014, in South Portland, Maine. (AP Photo/Robert F. Bukaty)
IMAGE DISTRIBUTED FOR WALMART - Customers wrap up their holiday shopping during Walmart's Black Friday events on Thursday, Nov. 27, 2014 in Bentonville, Ark. Deep savings continue at Walmart Friday though Cyber Monday as part of five days of events in stores and online. (Photo by Gunnar Rathbun/Invision for Walmart/AP Images)
IMAGE DISTRIBUTED FOR WALMART - Customers wrap up their holiday shopping during Walmart's Black Friday events on Thursday, Nov. 27, 2014 in Bentonville, Ark. Deep savings continue at Walmart Friday though Cyber Monday as part of five days of events in stores and online. (Photo by Gunnar Rathbun/Invision for Walmart/AP Images)
IMAGE DISTRIBUTED FOR WALMART - Customers shop hundreds of deals during Walmart's first Black Friday event at 6 p.m. Thanksgiving night, Thursday, Nov. 27, 2014 in Bentonville, Ark. Deep savings continue at Walmart Friday through Cyber Monday as part of five days of events in stores and online. (Photo by Gunnar Rathbun/Invision for Walmart/AP Images)
NEW YORK, NY - NOVEMBER 28: Shoppers carry recent purchases through Herald Square on the morning of November 28, 2014 in New York City. The Friday after Thanksgiving, also known as Black Friday, traditionally marks the beginning of the Holiday season. (Photo by Andrew Burton/Getty Images)
NEW YORK, NY - NOVEMBER 28: Shoppers carry recent purchases through Herald Square on the morning of November 28, 2014 in New York City. The Friday after Thanksgiving, also known as Black Friday, traditionally marks the beginning of the Holiday season. (Photo by Andrew Burton/Getty Images)
GREENFIELD, WI - NOVEMBER 28: Shoppers wait in temperatures in the mid teens as they wait to get their holiday shopping season going at the annual Black Friday sales event at the Sports authority store November 28, 2014 in Greenfield, Wisconsin. (Photo by Darren Hauck/Getty Images)
WEST ALLIS, WI - NOVEMBER 28: Shoppers file into the store as they get their holiday shopping season going at the annual Black Friday sales event at the Home Depot November 28, 2014 in West Allis, Wisconsin. (Photo by Darren Hauck/Getty Images)
WEST ALLIS, WI - NOVEMBER 28: Shoppers line up as they wait to get their holiday shopping season going at the annual Black Friday sales event at the Home Depot November 28, 2014 in West Allis, Wisconsin. (Photo by Darren Hauck/Getty Images)
WEST ALLIS, WI - NOVEMBER 28: Shoppers line up as they wait to get their holiday shopping season going at the annual Black Friday sales event at the Home Depot November 28, 2014 in West Allis, Wisconsin. (Photo by Darren Hauck/Getty Images)
NEW YORK, NY - NOVEMBER 27: Macy's opens it's doors at 6pm for Black Friday on November 27, 2014 in New York City. (Photo by Andrew Toth/Getty Images for Hilton Garden Inn)
NEW YORK, NY - NOVEMBER 27: Macy's opens it's doors at 6pm for Black Friday on November 27, 2014 in New York City. (Photo by Andrew Toth/Getty Images for Hilton Garden Inn)
MIAMI, FL - NOVEMBER 27: Guests waiting in line to shop Black Friday deals at Target Dadeland South in Miami were surprised by Telemundo host, Jorge Bernal and a group of caroling kids at the Black Friday At Target Dadeland South In Miami at Target Dadeland South on November 27, 2014 in Miami, Florida. (Photo by Gustavo Caballero/Getty Images for Target)
Customers wait to enter an Asda supermarket, operated by Wal-Mart Stores Inc., ahead of a Black Friday discount sale in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
A customer speaks on a mobile phone while standing in the bay of an empty LED television sales display during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
A customer selects a kettle from a sales display in the electronics section of an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
LONDON, ENGLAND - NOVEMBER 28: A woman carries bags of shopping on Oxford Street during 'Black Friday' sales on November 28, 2014 in London, England. Originating in the USA as a sales day that following the Thanksgiving holiday, 'Black Friday' is becoming an increasingly popular shopping day in the UK. (Photo by Rob Stothard/Getty Images)
Customers fall to the floor as they grapple for an LED television during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 28: will.i.am and General Manager of Bloomingdale's Richard Mast open doors and pump up holiday shoppers with with i.am PULS during black Friday at Bloomingdale's on November 28, 2014 in New York City. (Photo by Bryan Bedder/Getty Images for I.amPULS and will.i.am)
IMAGE DISTRIBUTED FOR KMART - Customers are the first to shop doorbuster deals at Kmart when doors open at 6 a.m. Thanksgiving morning, Nov. 27, 2014 in Chicago, Ill. Kmart is offering three rounds of doorbuster sales through Black Friday, Nov. 28, 2014 on the hottest on-trend gifts from popular brands – many exclusive to Kmart – everything from apparel to tools, home decor and electronics. (Jean-Marc Giboux/AP Images for Kmart)
A customer transports a boxed LED television in the basket of a mobility scooter during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 27: Police take security measures as people shopping to benefit from the discounts within the Black Friday, regarded as the beginning of the Christmas shopping season, following Thanksgiving Day in New York, United States on November 27, 2014. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)
A customer gestures as he queues to purchase goods including an LED televisions during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
Customers push shopping carts loaded with LED television sets during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
A customer, center, transports a boxed LED television in the basket of a mobility scooter during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
Customers queue at a checkout counter to pay for the goods, including an LED television and a toaster, during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 27: People shop to benefit from the discounts within the Black Friday, regarded as the beginning of the Christmas shopping season, following Thanksgiving Day in New York, United States on November 27, 2014. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)
NEW YORK, NY - NOVEMBER 27: People shop to benefit from the discounts within the Black Friday, regarded as the beginning of the Christmas shopping season, following Thanksgiving Day in New York, United States on November 27, 2014. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)
A customer browses DVD's on sale at a Best Buy Co. store ahead of Black Friday in San Francisco, California, U.S., on Thursday, Nov. 27, 2014. An estimated 140 million U.S. shoppers will hit stores and the Web this weekend in search of post-Thanksgiving discounts, kicking off what retailers predict will be the best holiday season in three years. Photographer: David Paul Morris/Bloomberg via Getty Images
A Best Buy Co. employee counts U.S. twenty and ten dollar banknotes at a Best Buy Co. store ahead of Black Friday in San Francisco, California, U.S., on Thursday, Nov. 27, 2014. An estimated 140 million U.S. shoppers will hit stores and the Web this weekend in search of post-Thanksgiving discounts, kicking off what retailers predict will be the best holiday season in three years. Photographer: David Paul Morris/Bloomberg via Getty Images
Shoppers hold items to be purchased as they wait in line at a Best Buy Co. store ahead of Black Friday in San Francisco, California, U.S., on Thursday, Nov. 27, 2014. An estimated 140 million U.S. shoppers will hit stores and the Web this weekend in search of post-Thanksgiving discounts, kicking off what retailers predict will be the best holiday season in three years. Photographer: David Paul Morris/Bloomberg via Getty Images
A shopper, front, reaches for Beats Electronics LLC Beats by Dr. Dre headphones as other shoppers wait in line at a Best Buy Co. store ahead of Black Friday in San Francisco, California, U.S., on Thursday, Nov. 27, 2014. An estimated 140 million U.S. shoppers will hit stores and the Web this weekend in search of post-Thanksgiving discounts, kicking off what retailers predict will be the best holiday season in three years. Photographer: David Paul Morris/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 27: People shop to benefit from the discounts within the Black Friday, regarded as the beginning of the Christmas shopping season, following Thanksgiving Day in New York, United States on November 27, 2014. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)
NEW YORK, NY - NOVEMBER 27: People shop to benefit from the discounts within the Black Friday, regarded as the beginning of the Christmas shopping season, following Thanksgiving Day in New York, United States on November 27, 2014. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)
Employees try to control customers as they attempt to get the last remaining LED televisions during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
A customer stands with shopping carts laden with boxed electronic goods, including LED televisions, as he waits at a checkout desk during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
Customers rush to get to a sales display of reduced LED television sets during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images
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NEW YORK (AP) - Black Friday fatigue is setting in.

Early discounting, more online shopping and a mixed economy meant fewer people shopped over Thanksgiving weekend, according to a survey of shoppers released Sunday by the National Retail Federation.

Overall, 133.7 million people shopped at stores and online over the four-day holiday weekend, down 5.2 percent from last year, according to a survey of 4,631 people conducted by Prosper Insights & Analytics for the trade group.

Total spending for the weekend is expected to fall 11 percent to $50.9 billion from an estimated $57.4 billion last year. Shoppers, on average, are expected to spend $380.95 over the four days, down 6.4 percent from $407.02 last year. That marked the second year in a row spending was down.

Part of the reason is that Target, Macy's, Wal-Mart and other major retailers pushed fat holiday discounts as early as Halloween and opened stores even earlier on Thanksgiving to kick off the holiday shopping season, stealing some thunder from Black Friday and the rest of the weekend.

The preliminary data also raises worries shoppers remain frugal despite improving employment and falling gas prices.

Matt Shay, the trade group's CEO, told reporters that the effect of the economy is puzzling, but he believes that people benefiting a recovering economy may not feel the need to fight the crowds to get the deepest discount on a TV or toaster. And those who still feel like they're still stuck in a recession may not have the money and will stretch out what they spend through Christmas.

"While they're more optimistic, they're very cautious," Shay told reporters during a conference call. "They're still looking for the deals. If the deals are not right for them, they're not going to spend."

Bottom line: Expect more deep discounting, all season long.

"Every day will be Black Friday. Every minute will be Cyber Monday," he said.

That could be what it takes to get shoppers to open their wallets for the holiday shopping season, which accounts for 20 percent of the retail industry's annual sales.

Despite an improving economy, high food prices and stagnant wages are still affecting on shoppers.

And people also are becoming more discerning when they shop. Armed with smartphones and price-comparison apps, they know what's a good deal, and what's not.

Kimani Brown, 39, of Manhattan, was among the Black Friday defectors. After four years of braving the crowds, he called it quits this year.

"I consider myself a smart shopper. And it's not as alluring as it used to be," Brown said. "It's a marketing tool, and I don't want to be pulled into it." He said he looked at the sales and wasn't impressed.

Moreover, he says he tended to overspend during the Black Friday sales because he got caught up in the frenzy, and he paid the price in January when he looked at his credit card statement.

Instead, he says he will be looking at what is known as Cyber Monday, the online shopping day after Thanksgiving weekend.

And some Thanksgiving shoppers felt they were doing it against their will. Cathyliz Lopez, of New York City, said she was forced to shop on the holiday because they felt the deals were better than Black Friday.

"It's ruining the spirit of Thanksgiving," said the 20-year-old who was shopping at Target's East Harlem store on Thursday. "But I was checking all the ads, and the best deals were today."

The National Retail Federation is still predicting a 4.1 percent increase in holiday sales to $616.9 billion. That would be the highest increase since the 4.8 percent gain in 2011.

Some stores and malls had reason to be optimistic

Dan Jasper, a spokesman at Bloomington, Minnesota-based Mall of America, said customer counts are tracking up 5 to 6 percent for the four-day weekend. One plus: Shoppers were doing more buying for themselves.

"People were in an optimistic mood," he said. "They felt confident in the economy."

CEOs at Target and Toys R Us said they saw shoppers not just concentrated on the doorbuster items but throwing in extra items in their carts. Macy's CEO Terry Lundgren told The Associated Press that he's hoping lower gas prices will help spending.

"There's reason to believe that confidence should continue to grow. That should be good for discretionary spending," he said.

In a separate report out Saturday, IBM said online sales for Black Friday climbed 9.5 percent over the same day last year. More than one of every four transactions was made using a smartphone or tablet computer.

But the early start pulled sales forward, resulting in sales declines at stores for Black Friday for the second time in a row. Shoppers spent $9.1 billion at stores on Black Friday, according to data out Saturday from research firm ShopperTrak. That's a drop of 7 percent compared with the same day last year.

Sales on Thanksgiving jumped 24 percent to $3.2 billion from $2.5 billion a year ago. And overall sales for the two days are expected to slip half a percent to $12.29 billion. Those figures don't include online transactions.

RELATED: See more Black Friday madness

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Retail group: Black Friday weekend loses allure
Consumers line ouside the Abercrombie & Fitch clothing store, as consumers line on the early morning hours Friday, Nov. 23, 2012 at the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)
A Lifeguard model stands outside the front door of a Hollister Co. clothing store, as consumers line up on the early morning hours Friday, Nov. 23, 2012 at the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)
Best Buy #281 - The Night Before 'Black Friday'
Best Buy Manager Asad R. Ali (L) goes over the ground rules of camping out on the sidewalk with Brent Hart, 26 as he camps out with a tent in advance of Black Friday on the sidewalk of the Fair Lakes Best Buy store on November 23, 2011, in Fairfax, Virginia. He is fifth in line and plans on purchasing 'doorbuster' deals that include a 200-dollar 42 ich flat-screen TV and a 299-dollar 15.5 inch laptop at midnight Friday. Hart is a military contractor and leaves in December for Afganistan and wants the laptop to stay in touch with his family. AFP PHOTO/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
apple store fifth avenue black friday
apple store fifth av
TROY, MI - NOVEMBER 28: Customers receive Wal-Mart sales circulars as they wait in line to enter the store Thanksgiving day on November 28, 2013 in Troy, Michigan. Black Friday shopping began early this year with most major retailers opening their doors on Thanksgiving day as consumers took advantage of discounted prices to prepare for the holiday season. (Photo by Joshua Lott/Getty Images)
Several thousand shoppers wait in line, some since Wednesday morning, to be the first in the Pembroke Pines, Fla. Best Buy, Thursday, Nov. 22, 2012 for bargains. Black Friday, traditionally the busiest shopping day of the year, has crept into Thanksgiving Day. A number of stores from Wal-Mart to Target are opening their doors on Turkey Day, but will Americans be willing to put down the pumpkin pie in order to start their holiday shopping a little early. (AP Photo/J Pat Carter)
Lina Munoz, right, of Union City, N.J., a Wal-Mart employee, stands on a counter to help customers at the Wal-Mart store in Secaucus, N.J., Friday, Nov. 28, 2008. Hundreds of people lined up to get into this Wal-Mart for the annual pre-dawn Black Friday bargain hunting. (AP Photo/Mike Derer)
A man pulls a plastic bin full of purchased items at the Wal-Mart store in Secaucus, N.J., Friday, Nov. 28, 2008. Hundreds of people lined up to get into this Wal-Mart for the annual pre-dawn Black Friday bargain hunting. (AP Photo/Mike Derer)
Cecilia Tuarez of Clifton, N.J., pushes a shopping cart filled with towels to the checkout line at a Wal-Mart store in Secaucus, N.J., Friday, Nov. 28, 2008. Hundreds of people lined up to get into this Wal-Mart for the annual pre-dawn Black Friday bargain hunting. (AP Photo/Mike Derer)
Shoppers are asked to raise their arms to ease pushing as they come through the doors at a Wal-Mart store in Secaucus, N.J., shortly after 5:00 a.m., Friday, Nov. 28, 2008. Hundreds of people lined up to get into this Wal-Mart for the annual pre-dawn Black Friday bargain hunting. (AP Photo/Mike Derer)
Shoppers run through the doors at a Wal-Mart store in Secaucus, N.J., shortly after 5:00 a.m., Friday, Nov. 28, 2008. Hundreds of people lined up to get into this Wal-Mart for the annual pre-dawn Black Friday bargain hunting. (AP Photo/Mike Derer)
Shoppers use their smart phone with the Free Wi-Fi service, while waiting in line to pay for electronics at the Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)
Shoppers wait in line outdoors for doorbuster deals before the opening of the Target store in Burbank, Calif., on Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)
Shoppers wait on a check-out line in the Times Square Toys-R-Us store after doors were opened to the public at 8 p.m. on Thursday, Nov. 22, 2012, in New York. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/John Minchillo)
Shoppers wait in line outside a Target store in Burbank, Calif., Thursday, Nov. 24, 2011. Black Friday began in earnest as Target, Abercrombie & Fitch and other stores opened their doors at midnight. (AP Photo/Jae C. Hong)
Early bird shoppers wait in line in the electronics department at the Target store in Mayfield Hts., Ohio in the early hours of Friday, Nov. 25, 2011. Black Friday began in earnest as Target, Abercrombie & Fitch and other stores opened their doors at midnight. (AP Photo/Amy Sancetta)
FILE - In this Nov. 27, 2009 file photo, the line to check out winds through the store during the traditional Black Friday shopping day at the Target store in Mayfield Hts., Ohio. Retail sales rose more than expected in November, boosting hopes that the all-important consumer sector will support the fragile recovery.(AP Photo/Amy Sancetta, File)
Shoppers line up for a Black Friday sale at a Target Corp. store in Mentor, Ohio, U.S., on Thursday, Nov. 24, 2011. Retailers are pouring on the discounts to attract consumers grappling with 9 percent unemployment and a slower U.S. economic expansion than previously estimated. Photographer: Daniel Acker/Bloomberg via Getty Images
Shoppers wait in line to make purchases at a Super Target store in Thornton, Colorado, U.S., on Friday, Nov. 26, 2010. Shoppers on Black Friday, the biggest shopping day of the year, are taking advantage of deals as they face down a slower economic recovery than projected. Photographer: Matthew Staver/Bloomberg via Getty Images
Tabitha Taormina, 13, lays on the ground while waiting in line for laptop computers at a Wal-Mart Supercenter in Denver, Colorado, U.S., on Friday, Nov. 27, 2009. Shoppers gathered at Best Buy Co., Target Corp. and Toys 'R' Us Inc. stores from New Jersey to Texas well before midnight yesterday to take advantage of Black Friday deals on televisions, laptops and robot hamsters. Photographer: Matthew Staver/Bloomberg via Getty Images
FORT WORTH, TX - NOVEMBER 27: Shopper Trey Hoffman tries to get some rest while waiting in line for the 5 a.m. opening of a Target store on November 27, 2009 in Fort Worth, Texas. Many shoppers waited in line for hours for the chance to snatch up limited quantity specials that the store was offering. According to the National Retail Federation, a trade organization, as many as 134 million people, 4.7% more than last year, will shop over the next three days. (Photo by Tom Pennington/Getty Images)
PLEASANT PRAIRIE, WI - NOVEMBER 28: Holiday shoppers race around for gifts after braving the cold temperatures out side of Target as they start the traditional holiday shopping season November 28, 2008 in Pleasant Prairie, Wisconsin. The day after Thanksgiving is typically the busiest shopping day of the year and traditionally a indicator of the economy and how the holiday shopping season will go. (Photo by Darren Hauck/Getty Images)
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