Budweiser gives Clydesdales holiday pink slip

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Budweiser Clydesdales
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Budweiser gives Clydesdales holiday pink slip
MINNEAPOLIS, MN - JULY 15: The Budweiser Clydesdales parade around the field prior to the 85th MLB All-Star Game at Target Field on July 15, 2014 in Minneapolis, Minnesota. The American League defeated the National League 5-3. (Photo by Mark Cunningham/MLB Photos via Getty Images)
The world famous Budweiser Clydesdale Hitch makes its way down Congress Street in Boston, MA, Saturday, Oct. 11, 2014. Budweiser is encouraging everyone to make a plan to make it home safely and provide free Lyft rides in Boston over the weekend. Some pickups featured a surprise appearance by the world famous Budweiser Clydesdales. (Cheryl Senter/AP Images for Budweiser)
IMAGE DISTRIBUTED FOR BUDWEISER - Sam Fitzgerald of Auburn, NH and Ashley Greeno of Manchester, NH enjoy a ride on the world-famous Budweiser Clydesdale hitch in Boston, MA, Saturday, Oct. 11, 2014. Budweiser and Lyft filmed a new holiday-themed responsible drinking video over the weekend. A few people were surprised when they found that the Budweiser Clydesdale Hitch had taken place of their Lyft ride. (Cheryl Senter/AP Images for Budweiser)
IMAGE DISTRIBUTED FOR BUDWEISER - Budweiser filmed a portion of its newest responsible drinking video on City Hall Plaza in Boston MA, Saturday, Oct. 11, 2014, with the world-famous Budweiser Clydesdales. The video will be released by Budweiser this holiday season. (Cheryl Senter/AP Images for Budweiser)
The Budweiser Clydesdales run on the field before the All-Star Futures baseball game, Sunday, July 13, 2014, in Minneapolis. (AP Photo/Paul Sancya)
In this undated photo provided by Anheuser-Busch, Lt. Chuck Nadd and his girlfriend Shannon Cantwell wave as they ride aboard the famously-red Budweiser beer wagon pulled by Clydesdales in a parade, led by a marching band in Winter Park, Fla. The brewer has fashioned an ad around the parade that will run during the Super Bowl.(AP Photo/Anheuser-Busch, Hand Out)
Tournament President and The Budweiser Clydesdales move along Orange Grove Boulevard during the 125th Tournament of Roses Parade in Pasadena, Calif., Wednesday, Jan. 1, 2014. (AP Photo/Ringo H.W. Chiu)
This image released by ABC shows co-hosts Kelly Ripa, center, and Michael Strahan from "Live! with Kelly and Michael," riding with Dave Thomas, of Alton, Ill., and a Dalmatian named Brewster on a carriage powered by Budweiser Clydesdales, Monday, Jan. 27, 2014, in New York. The famous Clydesdales are in town for pre Super Bowl festivities. (AP Photo/ABC, Ida Mae Astute)
In a photo taken with a fisheye lens, the Budweiser Clydesdales pull a beer wagon around Busch Stadium before Game 4 of baseball's World Series between the St. Louis Cardinals and the Boston Red Sox, Sunday, Oct. 27, 2013, in St. Louis. (AP Photo/Matt Slocum)
The Budweiser Clydesdales make their way along the warning track at Roger Dean Stadium before an exhibition spring training baseball game between the St. Louis Cardinals and the Miami Marlins, Thursday, Feb. 28, 2013, in Jupiter, Fla. (AP Photo/Julio Cortez)
The Budweiser Clydesdales thunder by before the start of a baseball game between the St. Louis Cardinals and the Cincinnati Reds Monday, April 8, 2013, in St. Louis. (AP Photo/Jeff Roberson)
The Budweiser Clydesdales take part in Savannah’s 189-year-old St. Patrick’s Day parade, Saturday March, 16, 2013 in Savannah, Ga. St. Patrick’s Day falls on March, 17, which is Sunday. But cities including Savannah, New York and Chicago are all holding parades Saturday to take advantage of the full weekend. (AP Photo/Stephen Morton)
A young Clydesdale foal walks around the feet of her mother at Warm Springs Ranch Wednesday, Jan. 30, 2013, in Boonville, Mo. The foal, born Jan, 16, 2013 at the ranch, is the star of a Budweiser commercial set to air during Super Bowl XLVII on Sunday. (AP Photo/Jeff Roberson)
St. Louis Cardinals starting pitcher Lance Lynn stretches as the Budweiser Clydesdales run around the track before Game 5 of baseball's National League championship series against the San Francisco Giants Friday, Oct. 19, 2012, in St. Louis. (AP Photo/David J. Phillip)
The Budweiser Clydesdales parade past race fans before the NASCAR Coca-Cola 600 Sprint Cup Series auto race in Concord, N.C., Sunday, May 27, 2012. (AP Photo/Chuck Burton)
The Budweiser Clydesdales at the first of the 10-race chase to the championship, Sunday's Sylvania 300 at New Hampshire Motor Speedway in Loudon, N.H., Sunday, Sept. 20, 2009. (AP Photo/Cheryl Senter)
** FILE ** In this June 11, 2008 file photo, a display along one of the buildings in the Anheuser-Busch brewery complex shows Clydesdales pulling a hitch of Budweiser products in St. Louis, Mo. Anheuser-Busch reportedly has agreed to be acquired by Belgian brewer InBev for $49.9 billion. The deal being reported by The Wall Street Journal would create the world's largest brewer and put the iconic American beer maker in the hands of the Belgian-based company behind Stella Artois and Beck's beers. (AP Photo/James A. Finley, file)
ST LOUIS, MO - OCTOBER 12: The Budweiser Clydesdales circle the field during pre-game ceremonies prior to Game Two of the National League Championship Series between the St. Louis Cardinals and the San Francisco Giants at Busch Stadium on October 12, 2014 in St Louis, Missouri. (Photo by Jamie Squire/Getty Images)
JERSEY CITY, NJ - JULY 04: The world famous Budweiser Clydesdales (celebrating their 81st anniversary with Anheuser-Busch) appear at the Freedom & Fireworks Festival in Liberty State Park on July 4, 2014, where Budweiser also presented a $3 million donation to the Folds of Honor Foundation to benefit families of military killed or disabled in action. (Photo by Noam Galai/Getty Images for Budweiser)
BRISTOL, TN - AUGUST 23: The Budweiser Clydesdales walk on the track prior to the NASCAR Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on August 23, 2014 in Bristol, Tennessee. (Photo by Tom Pennington/NASCAR via Getty Images)
JERSEY CITY, NJ - JULY 04: The world famous Budweiser Clydesdales (celebrating their 81st anniversary with Anheuser-Busch) appear at the Freedom & Fireworks Festival in Liberty State Park on July 4, 2014, where Budweiser also presented a $3 million donation to the Folds of Honor Foundation to benefit families of military killed or disabled in action. (Photo by Noam Galai/Getty Images for Budweiser)
The Budweiser Clydesdales parade in front of the grandstand prior to the 139th Preakness Stakes at Pilmico Race Course in Baltimore on Saturday, May 17, 2014. (Robert K. Hamilton/Baltimore Sun/MCT via Getty Images)
NEW YORK, NY - OCTOBER 29: The Budweiser Clydesdales walk through Times Square during the USOC 100 Days Out 2014 Sochi Winter Olympics Celebration at Times Square on October 29, 2013 in New York City. (Photo by Rommel Demano/Getty Images for USOC)
ST LOUIS, MO - OCTOBER 27: The Budweiser clydesdale horses walk on the field prior to Game Four of the 2013 World Series between the Boston Red Sox and the St. Louis Cardinals at Busch Stadium on October 27, 2013 in St Louis, Missouri. (Photo by Ronald Martinez/Getty Images)
Lead Budweiser Clydesdale horses, 'Kelso,' left, and 'Pops,' stretch out before leading a hitch of six other Clydesdales on a public tour around the Anheuser-Busch tour center parking lot in Ft. Collins Wednesday afternoon. The Anheuser-Busch West Coast traveling hitch got a break from a strenuous travel schedule Wednesday to strut their stuff after returning from Los Angeles after filming a Super Bowl commercial. Hundreds of horse lovers gathered to get a rare glimpse of the team that used to be based in Ft. Collins, but now their stables and training program resides in New Hampshire. Andy Cross,The Denver Post (Photo By Andy Cross/The Denver Post via Getty Images)
Driver of the Budweiser Clydesdale hitch, Dennis Knepp, sits high atop the wagon along with 'Brady' the Dalmatian while leading eight Clydesdales on a public tour around the Anheuser-Busch tour center parking lot in Ft. Collins Wednesday afternoon. The Anheuser-Busch West Coast traveling hitch got a break from a strenuous travel schedule Wednesday to strut their stuff after returning from Los Angeles after filming a Super Bowl commercial. Hundreds of horse lovers gathered to get a rare glimpse of the team that used to be based in Ft. Collins, but now their stables and training program resides in New Hampshire. Andy Cross,The Denver Post (Photo By Andy Cross/The Denver Post via Getty Images)
Assistant superintendent for the west coast Budweiser Clydesdale team, Roman Raber, prepares eight Clydesdales for a public tour around the Anheuser-Busch tour center parking lot in Ft. Collins Wednesday afternoon. The Anheuser-Busch West Coast traveling hitch got a break from a strenuous travel schedule Wednesday to strut their stuff after returning from Los Angeles after filming a Super Bowl commercial. Hundreds of horse lovers gathered to get a rare glimpse of the team that used to be based in Ft. Collins, but now their stables and training program resides in New Hampshire. Andy Cross,The Denver Post (Photo By Andy Cross/The Denver Post via Getty Images)
ST LOUIS, MO - OCTOBER 14: The Budweiser clydesdale horses walk by the outside of stadium prior to the St. Louis Cardinals hosting the Milwaukee Brewers during Game Five of the National League Championship Series at Busch Stadium on October 14, 2011 in St Louis, Missouri. (Photo by Jamie Squire/Getty Images)
ST. LOUIS, MO -SEPTEMBER 6: The Budweiser Clydesdales make their way around the warning track prior to the St. Louis Cardinals playing against the Milwaukee Brewers at Busch Stadium on September 6, 2011 in St. Louis, Missouri. The Cardinals beat the Brewers 4-2. (Photo by Dilip Vishwanat/Getty Images)
A Clydesdale is prepped for a Budweiser commercial in Los Angeles, California, on November 18, 2008, for Super Bowl XLIII. (Photo by Budweiser/MCT/MCT via Getty Images)
The Budweiser Clydesdales trot past fans during the opening day ceremonies before the St. Louis Cardinals season opener against the New York Mets at Busch Stadium in St. Louis, Missouri, Sunday, April 1, 2007. (Photo by Zia Nizami/Belleville News-Democrat/MCT via Getty Images)
HOMESTEAD, FL - NOVEMBER 19: The NASCAR Busch Series championship trophy is delivered by the Budweiser Clydesdales, prior to the start of the NASCAR Busch Series Ford 300 on November 19, 2005 at the Homestead Miami Speedway in Homestead, Florida. (Photo by Rusty Jarrett/Getty Images)
ATLANTA - JUNE 25: Brian Jordan #33 of the Atlanta Braves warms up as the Budweiser Clydesdales parade around the field between innings of a game against the Baltimore Orioles at Turner Field on June 25, 2005 in Atlanta, Georgia. The Braves won the game 5-4. (Photo by Scott Cunningham/Getty Images)
392775 02: Boxer George Foreman plays with Brutus, one of the Budweiser Clydesdale horses, February 24, 2001 at Busch Gardens Tampa Bay in Tampa, FL. (Photo by Aimee Jeansonne Becka/Busch Gardens via Getty Images)
Budweiser beer co. sr. brand mgr. and son of CEO, August Busch IV, holding the reins to one of Budweiser's Clydesdale horses. (Photo by David E. Klutho/The LIFE Images Collection/Getty Images)
JAN 26 1987; Joe Ortega; Budweiser Clydesdale Witch; (Photo By Lyn Alweis/The Denver Post via Getty Images)
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NEW YORK (AP) - Budweiser is putting its Clydesdales out to pasture for the holidays.

The country's No. 3 beer brand says the horses will not appear in its traditional holiday advertising this year, although they will be featured in spots promoting responsible drinking for the season. Anheuser-Busch InBev also noted the Clydesdales will be featured in its upcoming Super Bowl ads.

The decision not to feature the Clydesdales in holiday ads was first reported by The Wall Street Journal.

The change comes as Budweiser's share of the U.S. beer market has declined since hitting its peak in 1988. According to Beer Marketer's Insights, Budweiser had 7.6 percent of the market last year, down from 14.4 percent a decade ago. The erosion has been the result of the growing popularity of light and craft beers, said Eric Shepard, executive editor of the industry tracker.

"You look around, and we have this huge group of young drinkers, almost half of them have never tried the brand," Shepard said.

Budweiser Cuts Clydesdale Ad, Goes for Millennials Instead

Ahead of Thanksgiving, Budweiser has been running ads for its "Holiday Crates" that includes 18-packs of Budweiser bottles. The company says the crates are replicas of those that were used to deliver the beer to retailers after Prohibition. The ads feature younger people dedicating beers to their loved ones.

The Clydesdales have been associated with Budweiser since 1933, when the company introduced them to celebrate the repeal of Prohibition for beer.

SEE MORE: Memorable Budweiser commercials

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Budweiser Clydesdale Commercials
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