Biggest billboard in North America is also one of the most expensive

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North America's Largest Billboard Debuts in Times Square

The world's largest digital billboard has just been installed in The Big Apple. Seems fitting, right?

"Look at this! It's about the size of a football field. It features nearly 24 million pixels with a higher resolution than most high-definition TVs," Nora O'Donnell said on CBS.

It's so big it actually wraps around the sides of the Marriott Marquis Hotel?

Use of this billboard to advertise won't come cheap: ABC reports, "Ad space costs about $2.5 million for four weeks." That makes it one of the most expensive billboards in the country, as well.

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Biggest billboard in North America is also one of the most expensive
Performers dressed as Marvel's Spiderman and Walt Disney Co.'s Minnie Mouse stand near other characters and spectators gathered around Vornado Realty Trust's 330-foot (100-meter) digital billboard, wrapped around the front of the Marriott Marquis Hotel, on Broadway between 45th and 46th streets in Times Square in New York, U.S., on Tuesday, Nov. 18, 2014. The eight-story tall sign, which will be leased by Google Inc. from Nov. 24 into January, is more than half an acre in area. Photographer: Michael Nagle/Bloomberg via Getty Images
Performers dressed as Marvel and Walt Disney Co. characters pose for photographs near Vornado Realty Trust's 330-foot (100-meter) digital billboard, wrapped around the front of the Marriott Marquis Hotel, on Broadway between 45th and 46th streets in Times Square in New York, U.S., on Tuesday, Nov. 18, 2014. The eight-story tall sign, which will be leased by Google Inc. from Nov. 24 into January, is more than half an acre in area. Photographer: Michael Nagle/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 18: Billed as Times Square's largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City. The eight stories tall screen will be animated by Universal Everything studio collective until November 24, after which Google will take over as the advertiser. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 18: Billed as Times Square's largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City. The eight stories tall screen will be animated by Universal Everything studio collective until November 24, after which Google will take over as the advertiser. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 18: Billed as Times Square's largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City. The eight stories tall screen will be animated by Universal Everything studio collective until November 24, after which Google will take over as the advertiser. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 18: Billed as Times Square's largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City. The eight stories tall screen will be animated by Universal Everything studio collective until November 24, after which Google will take over as the advertiser.(Photo by Spencer Platt/Getty Images)
People walk past an eight-story tall digital billboard as graphics are displayed on it at the Times Square in New York on November 18, 2014. New York's Times Square illuminated by the world's highest resolution video display screen of its size, nearly as big as a football field. The panel, located on the side of a hotel, is eight stories tall and intended for advertisements similar to those on dozens of other screens lining the bustling New York crossroads. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
A person dressed up as Mickey Mouse walks under an eight-story tall digital billboard as graphics are displayed on it at the Times Square in New York on November 18, 2014. New York's Times Square illuminated by the world's highest resolution video display screen of its size, nearly as big as a football field. The panel, located on the side of a hotel, is eight stories tall and intended for advertisements similar to those on dozens of other screens lining the bustling New York crossroads. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
NEW YORK CITY, UNITED STATES - SEPTEMBER 27: Times Square at night on September 27, 2014, in New York City, United States. Photo by Thomas Koehler/Photothek via Getty Images)***Local Caption***
NEW YORK, NY - NOVEMBER 18: Billed as Times Square's largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City. The eight stories tall screen will be animated by Universal Everything studio collective until November 24, after which Google will take over as the advertiser. (Photo by Spencer Platt/Getty Images)
Animated graphics are displayed on eight-story tall digital billboard at the Times Square in New York on November 18, 2014. New York's Times Square illuminated by the world's highest resolution video display screen of its size, nearly as big as a football field. The panel, located on the side of a hotel, is eight stories tall and intended for advertisements similar to those on dozens of other screens lining the bustling New York crossroads. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
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Back in 2012, Ad Age reported Dunkin' Donuts paid $3.6 million for one year of its Times Square billboard. Anheuser-Busch paid $3.4 million. Remember, that's for an entire year, as opposed to $2.5 million for just one month.

According to The New York Times, the 25,000 square foot billboard currently displays a digital art exhibition. Next Monday, though, Google will begin an advertisement on the screen, which will run into 2015.

This Time Square billboard still doesn't measure up to the world's largest in Saudi Arabia.

Located at the King Khaled International Airport, Guinness World Records reports that billboard is just over 820 feet long and almost 40 feet tall, making more than 32,000 square feet.

World's Largest Billboard Debuts in New York


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