Women's Plus-Size Jeans Cost More at Old Navy; Men's Don't

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Shoppers At An Old Navy Store Ahead Of Consumer Comfort Figures
Patrick T. Fallon/Bloomberg via Getty Images
By Krystal Steinmetz

Plus-size women's jeans at Old Navy (GPS) cost up to $15 more per pair than smaller sizes. But that's not the case for men's jeans. Regardless of size, Old Navy's jeans for men cost the same.

That practice has spurred more than 88,000 people to sign a petition to get Old Navy to stop what the petition says is the retailer's "overtly discriminatory pricing policy."

Renee Posey started the petition on Change.org. She said:

I was fine paying the extra money as a plus-sized woman, because, you know, more fabric equals higher cost of manufacture. However, selling jeans to larger-sized men at the same cost as they sell to smaller men not only negates the cost of manufacture argument, but indicates that Old Navy is participating in both sexism and sizeism, directed only at women.

According to Bloomberg, Old Navy said plus-size women's jeans are more expensive to make than men's. For example, the plus-size women's jeans line has a separate team of designers and merchants working to provide a flattering fit and style.

In an emailed statement, Old Navy spokeswoman Debbie Felix said that larger jeans for men typically don't get special treatment. She added:

Old Navy is proud to provide stylish clothing at a great price to all of our customers, including our plus-size customers. These clothes are specifically designed and manufactured to fit and flatter our valued customers. While we don't make more money on our plus-size line, our plus-size clothes cost more because we invest more in them.

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