WE network offering prizes for fast viewing

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WE network offering prizes for fast viewing
UNIVERSAL CITY, CA - FEBRUARY 25: (L-R) Jeannie Mai, Loni Love, Adrienne Bailon, Tamar Braxton and Charissa Thompson visit 'Extra' at Universal Studios Hollywood on February 25, 2016 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
UNIVERSAL CITY, CA - FEBRUARY 25: (L-R) Loni Love, Tamar Braxton, Adrienne Bailon and Jeannie Mai of 'The Real' visit 'Extra' at Universal Studios Hollywood on February 25, 2016 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
Tamar Braxton performs "I Don't Have You" during the 2015 BET Awards in Los Angeles, California, June 28, 2015. REUTERS/Kevork Djansezian
Recording artist Tamar Braxton poses at the 2014 BMI R&B/Hip-Hop Awards at the Pantages Theatre in Hollywood, California August 22, 2014. REUTERS/Mario Anzuoni (UNITED STATES - Tags: ENTERTAINMENT)
LOS ANGELES, CA - MAY 19: Singer Tamar Braxton attends the 12th Annual MusiCares MAP Fund Tribute Concert at The Novo by Microsoft on May 19, 2016 in Los Angeles, California. (Photo by Earl Gibson III/Getty Images)
LOS ANGELES, CA - MAY 19: Tamar Braxton performs at the 12th Annual MusiCares MAP Fund Tribute Concert at The Novo by Microsoft on May 19, 2016 in Los Angeles, California. (Photo by Gabriel Olsen/FilmMagic)
LOS ANGELES, CA - MAY 18: Singer Tamar Braxton attends 12th Annual MusiCares MAP Fund Benefit Concert Honoring Smokey Robinson Gifting Lounge Day 1 at The Novo by Microsoft on May 18, 2016 in Los Angeles, California. (Photo by Rebecca Sapp/WireImage)
NEW YORK, NY - SEPTEMBER 19: Tamar Braxton (R) and Vince Herbert attend the 'Tamar & Vince' New York Premiere at The Caulfield on September 19, 2012 in New York City. (Photo by Johnny Nunez/WireImage)
NEW YORK, NY - SEPTEMBER 19: Tamar Braxton (L) and Vince Herbert attend the 'Tamar & Vince' New York Premiere at The Caulfield on September 19, 2012 in New York City. (Photo by Johnny Nunez/WireImage)
NEW YORK, NY - SEPTEMBER 19: Tamar Braxton (L) and Vince Herbert attend the 'Tamar & Vince' New York Premiere at The Caulfield on September 19, 2012 in New York City. (Photo by Johnny Nunez/WireImage)
NEW YORK, NY - SEPTEMBER 19: TV personalities Vince Herbert (L) and Tamar Braxton leave the 'Good Morning America' taping at the ABC Times Square Studios on September 19, 2012 in New York City. (Photo by Ray Tamarra/Getty Images)
NEW YORK, NY - MARCH 13: Tamar Braxton (L) and husband Vince Herbert attend the 'Braxton Family Values' Season Three premiere party at STK Rooftop on March 13, 2013 in New York City. (Photo by Dave Kotinsky/Getty Images)
NEW YORK, NY - SEPTEMBER 19: Tamar Braxton (L) and Vince Herbert attend the 'Tamar & Vince' New York Premiere at The Caulfield on September 19, 2012 in New York City. (Photo by Johnny Nunez/WireImage)
FILE - In this Jan. 26, 2014 file photo, Tamar Braxton, left, and Vince Herbert from "Tamar & Vince" arrive at the 56th annual Grammy Awards at Staples Center in Los Angeles. The WE television network is offering prizes to people who watch, as long as they watch promptly. The network said it is starting an experiment this week where people who prove they watched its Thursday night episode of "Tamar & Vince" either live or within three days will be eligible to win a bag of show memorabilia and, ultimately, a home entertainment system. (Photo by Jordan Strauss/Invision/AP, File)
LAS VEGAS, NV - NOVEMBER 07: Singer Tamar Braxton (R) attend day 2 of the 2014 Soul Train Music Awards Gifting Suite at the Orleans Arena on November 7, 2014 in Las Vegas, Nevada. (Photo by Leon Bennett/BET/Getty Images for BET)
Singer Tamar Braxton performs at the 2014 BMI R&B Hip Hop Awards at the Pantages Theatre on Friday, Aug. 22, 2014, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
Singer, songwriter, actress, and reality television star Tamar Braxton, youngest sister of Toni Braxton, performed at The Tabernacle on Wednesday, June 11, 2014 in Atlanta, Ga. (Photo by Dan Harr/Invision/AP)
Tamar Braxton performing as part of the Love and War Tour at the Tabernacle on Wednesday, June 11, 2014, in Atlanta. (Photo by Robb D. Cohen/Invision/AP)
Vince Herbert, left, and Tamar Braxton arrive at the 56th annual GRAMMY Awards at Staples Center on Sunday, Jan. 26, 2014, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Singer Tamar Braxton performs on stage at the Nokia Theater on Sunday, December 1, 2013 in Los Angeles. (Photo by Paul A. Hebert/Invision/AP)
Tamar Braxton arrives at US Weekly's "Hot Hollywood Style" Issue Event at The Emerson Theatre on Thursday, April 18, 2013 in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
ATLANTA, GA - OCTOBER 11: Tamar Braxton performs at Georgia World Congress Center on October 11, 2014 in Atlanta, Georgia. (Photo by Prince Williams/FilmMagic)
LOS ANGELES, CA - MAY 01: Singer / TV Personality Tamar Braxton attends the 2016 Daytime Emmy Awards at The Westin Bonaventure Hotel on May 1, 2016 in Los Angeles, California. (Photo by Paul Archuleta/FilmMagic)
LOS ANGELES, CA - AUGUST 26: Singer Tamar Braxton attends the Give Back Hollywood Foundation's benefit for VH1 Save the Music Foundation on August 26, 2011 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images)
LOS ANGELES, CA - MAY 22: Singer Toni Braxton and sister Tamar Braxton attend Sugar Ray Leonard's 3rd Annual Charity Boxing Night on May 22, 2012 in Los Angeles, California. (Photo by Tiffany Rose/WireImage)
Tamar Braxton of 'Braxton Family Values' attends the WE tv Winter 2011 TCA Panel at the Langham Hotel on January 7, 2011 in Pasadena, California. (Photo by Mathew Imaging/WireImage)
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NEW YORK (AP) -- The WE television network is offering prizes to people who watch, as long as they watch promptly.

The network said it is starting an experiment this week where people who prove they watched its Thursday night episode of "Tamar & Vince" either live or within three days will be eligible to win a bag of show memorabilia and, ultimately, a home entertainment system.

We Network Offering Prizes For Fast Viewing

The incentive, believed to be the first in the TV industry, indicates the value of timely viewing. Advertising rates are based on watching programs either live or within three days on digital video recorders or on demand services.

Marc Juris, WE tv president, also wants people to watch live to encourage social media conversations around the network's programming. WE is heavy on reality programming like "Kendra on Top" and "Braxton Family Values."

"We wanted to create a level of urgency to watch the shows," Juris said.

The network will flash a code word during a commercial break on "Tamar & Vince." Viewers who enter the word on the network's website within three days will be eligible for one of 10 "swag bags" given out each week and for the home theater grand prize.

If the experiment is deemed successful, it may spread to other programs, he said.

WE is averaging 696,000 live viewers for original prime-time programming this year, an average that increases to 943,000 if viewing within three days is added. Stretch it out for a full week, and another 5 percent usually joins in, according to the Nielsen company.

Under Juris, WE - which stood for Women's Entertainment - is trying to broaden its outlook.

"We wanted a brand that a guy wouldn't be embarrassed to say that he's watching," he said.

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