Police seek 2 men in NYC jewelry store robbery

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Police seek 2 men in NYC jewelry store robbery
This image provided by the New York City Police Department shows surveillance video images the two men who are suspected of robbing a New York City jewelry store at gunpoint in broad daylight Tuesday Nov. 11, 2014. Deputy Chief of Detectives William Aubry says one of the store's co-owners was pistol whipped by one of the suspects and suffered minor injuries. (AP Photo/New York City Police Department)
NEW YORK, NY - NOVEMBER 11: Investigators dust for fingerprints following a jewelry heist at a building on 47th Street between Fifth and Sixth avenues on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
Manhattan: Armed robber storms NYC jewelry store by posing as delivery guy http://t.co/ue8tr7abLG http://t.co/Xfchwc0BUl
NEW YORK, NY - NOVEMBER 11: Investigators dust for fingerprints following a jewelry heist at a building on 47th Street between Fifth and Sixth avenues on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Investigators dust for fingerprints following a jewelry heist at a building on 47th Street between Fifth and Sixth avenues on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Investigators dust for fingerprints following a jewelry heist at a building on 47th Street between Fifth and Sixth avenues on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Investigators dust for fingerprints following a jewelry heist at a building on 47th Street between Fifth and Sixth avenues on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Pedestrians walk past the building on 47th Street between Fifth and Sixth avenues where a jewelry heist took place on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Police are shown gathered in front of a building on 47th Street between Fifth and Sixth avenues where a jewelry heist took place on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Police ride scooters away from the building on 47th Street between Fifth and Sixth avenues where a jewelry heist took place on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Investigators dust for fingerprints following a jewelry heist at a building on 47th Street between Fifth and Sixth avenues on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Police are shown gathered in front of a building on 47th Street between Fifth and Sixth avenues where a jewelry heist took place on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
NEW YORK, NY - NOVEMBER 11: Police are shown gathered in front of a building on 47th Street between Fifth and Sixth avenues where a jewelry heist took place on the eighth floor November 11, 2014 in New York City. Two suspects entered a jewelry business where five people were working, beat one of the victims with a handgun and made off with an unspecified amount of cash and jewelry, according to police. (Photo by Kevin Hagen/Getty Images)
#Goals “@The_News_DIVA: Well-dressed gunman steals $2M in daytime Diamond District heist http://t.co/n6XGnSUSEo #NYC http://t.co/Fd8vDrUX9f”
The robber who stormed into a midtown Manhattan jewelry store today may still be in there http://t.co/xtzRQmDF2T http://t.co/kejIVMRaJQ
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NEW YORK (AP) -- Authorities say the search is on for two men who robbed a jewelry store at gunpoint in New York City's Diamond District.

The NYPD says one of the store's co-owners was pistol whipped during the brazen midtown Manhattan heist at about 2:45 p.m. Tuesday.

One of the suspects entered the eighth-floor Watch Standard Jewelry store wearing a dress shirt and suit coat. Police say he pulled out a gun and grabbed several pieces of jewelry, putting them into a black bag.

Cops Search for Armed Robbers Who Raided Midtown Jewelry Store

The second suspect wore a hooded sweatshirt and waited in the hallway as a lookout.

Police say the co-owner was forced to empty the contents of a safe. He suffered minor injuries.

Police say there were several other employees in the store.

It wasn't immediately known how much was taken.

Surveillance video showed the robbers leaving the building.

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