Victoria's Secret renames 'The Perfect Body' campaign slogan

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Victoria's Secret Under Fire for 'Perfect Body' Campaign

By ISABELLE CHAPMAN

Last month, Victoria's Secret launched a campaign with the slogan "The Perfect 'Body" scrawled cross 10 Victoria's Secret angels who are all extraordinarily thin. The slogan apparently referred to the lingerie retailer's line of bras and underwear called 'Body,' and not actually to the models who wore them.

But nonetheless, the Internet and girls everywhere lashed out at the company, calling the slogan "harmful," "disgusting" and "shameful."

The advertisement had appeared on the Victoria's Secret website and in some stores in the United Kingdom, according to Business Insider.

In an effort to make the company aware of their mistake, two British students created a petition on Change.org, asking the company to: "change the wording on their advertisements ... to something that does not promote unhealthy and unrealistic standards of beauty."

The petition received more than 25,000 digital signatures.

Though the company has not apologized, the Victoria's Secret website now has a new slogan: "A Body for Every Body," still accompanied by the same image.

Meanwhile, another lingerie company called Dear Kate responded to Victoria's Secret campaign with a photograph mimicking Victoria's Secret's original image of 10 angels with one of 10 curvy women. The site accompanied the photograph with the following text: "As if women need a reminder of our society's homogenous definition of beauty...the creators of the ad probably didn't think twice about the message it is sending, and to us, it's irresponsible marketing."

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Victoria's Secret renames 'The Perfect Body' campaign slogan
Victoria's Secret under fire for "The Perfect 'Body'" ad campaign http://t.co/FNai3x7NlJ http://t.co/SnTfB48sRW
We reimagined the @victoriassecret Perfect Body Campaign #iamperfect http://t.co/W192nzt9i1 http://t.co/HKr7uYECs5
Model Behati Prinsloo walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Adriana Lima walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singers Patrick Stump of Fall Out Boy and Taylor Swift perform during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Models, from left, Lily Aldrige, Karlie Kloss, Adriana Lima, Candice Swanepoel and Bahati Prinsloo walk the runway during the finale of the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift and musician Pete Wentz celebrate during the finale of the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Models, from left, Lily Aldrige, Karlie Kloss, Adriana Lima, Candice Swanepoel, Bahati Prinsloo and Alessandra Ambrosio walk the runway during the finale of the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift performs on the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift performs on the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Izabel Goulart walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
A model walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Models walk the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Behati Prinsloo walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singers Patrick Stump of Fall Out Boy and Taylor Swift perform during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Behati Prinsloo walks the runway while Taylor Swift performs during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Adriana Lima walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Izabel Goulart walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013, in New York. (Photo by Evan Agostini/Invision/AP)
Model Doutzen Kroes walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Models walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift, center, performs on the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013, in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift, left, performs as model Karlie Kloss walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013, in New York. (Photo by Evan Agostini/Invision/AP)
Model Adriana Lima walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013, in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift, center, performs with Fall Out Boy during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013, in New York. (Photo by Evan Agostini/Invision/AP)
Model Bahati Prinsloo walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013, in New York. (Photo by Evan Agostini/Invision/AP)
Models, from left, Lily Aldrige, Karlie Kloss, Adriana Lima, Candice Swanepoel and Bahati Prinsloo walk the runway during the finale of the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Adriana Lima walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Musicians Taylor Swift and the members of Fall Out Boy and A Great Big World celebrate the finale of the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Adriana Lima walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift, left, performs while model Lily Aldridge walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Jessica Hart walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Candice Swanepoel walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Sui He walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Doutzen Kroes walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
British girl group Neon Jungle, from left, Asami Zdrenka, Jess Plummer, Amira McCarthy and Shereen Cutkelvin perform during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Lindsay Ellingson walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Alessandra Ambrosio walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Izabel Goulart walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Kelly Gale walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Kelly Gale walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Cara Delevingne walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
A model walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Barbara Fialho walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Constance Jablonski walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Alessandra Ambrosio walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift performs as model Karlie Kloss walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Ian Axel of "A Great Big World" performs while model Doutzen Kroes walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Alessandra Ambrosio walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Karlie Kloss walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Kelly Gale walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Lily Aldridge walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Erin Heatherton walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Model Karlie Kloss walks the runway during the 2013 Victoria's Secret Fashion Show at the 69th Regiment Armory on Wednesday, Nov. 13, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
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