Amazon Gives Taxi Deliveries a Try in California Cities

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SAN FRANCISCO -- (AMZN) is testing deliveries via taxis in San Francisco and Los Angeles, according to The Wall Street Journal, as the Internet retailer explores alternative modes of delivery to speed up shipments while restraining cost.

Amazon is using the taxi-hailing mobile app, Flywheel, to ship parcels via licensed cabs, studying the feasibility of using taxi fleets more broadly as a delivery avenue, the Journal cited people familiar with the matter as saying.

The e-commerce company, stung by shipping delays last Christmas blamed on services such as UPS (UPS) and Fedex (FDX), has been exploring various options from regional couriers to its own delivery vehicles.

In its latest test, Amazon summoned cabs through Flywheel to distribution centers, from where they picked up as many as 10 packages bound for the same location at about $5 a package, the Journal reported.

The deliveries usually took place early in the morning, when taxi traffic was low and the competition unlikely to notice, the paper cited the people as saying.

10 Shopping Strategies to Rock Black Friday -- and Beyond
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Amazon Gives Taxi Deliveries a Try in California Cities
Two of the best sites to find deals are and, which also offer useful free apps and plenty of advice. DealNews rates deals with Editor's Choice labels. And remember, many stores will be open on Gray Thursday (the new retail-centric name for Thanksgiving), with Macy's (M) opening at 6 p.m. There will also be early-bird and night-owl specials, so you can develop an hour-by-hour itinerary. And remember: Before you buy, check out the return policies.
Last year, Amazon and Newegg had some of the best deals, outflanking Walmart (WMT) and Best Buy (BBY). But when Amazon has a lightning deal, your fingers had better be quick. If you are looking for Apple (AAPL) products, MacMall often has more merchandise in stock and beats Apple to the punch. Don't forget to factor in shipping costs, although many retailers, such as Target (TGT), are advertising free shipping.
Sheets and linens are still cheaper during the traditional January white sales. Toys are often discounted much closer to Christmas. However, if it's a must-have hot toy, you may have to bite the bullet. Holiday decorations will be marked down the most the day after Christmas. Video games and DVDs may be marked down more if you can wait until after Black Friday week. The big Black Friday bargains this year will again likely be TVs and laptops.
After you have researched the sales, do a little advance showrooming. Try on apparel. Check out the doorbusters -- and alternatives if they sell out. Learn a store's floor plan, where to park, where to check out and where to find a restroom.
On the big day itself, remember your objective. Don't waste time and money on things you don't really want. Keep in mind that not everything labeled "sale" is a real bargain. Many stores will have guaranteed blockbusters, items that will definitely be in stock only for a brief amount of time, and you wouldn't want to miss out on these while distracted by tchotchkes.
Hackers and thieves are a serious problem. Try not to flash your debit card too frequently. You may prefer to use cash and stash it somewhere pickpockets can't easily access. As always, store valuables out of sight in between store visits. Be polite and patient so you don't become a holiday crime statistic. And know that despite the graphic footage of violence at Walmart and other stores every year, your odds are encountering such unpleasantness decrease every year as these stores are beefing up staff and staggering doorbusters. After the shopping, check your credit card statements to make sure no one hacked your accounts.
Best Buy will price-match items sold on Amazon. Many retailers have similar policies. You can also compare prices in-store with smartphone apps and websites like Smoopa and CamelCamelCamel. Bring store ads with you, so that if a desired item is cheaper somewhere else and the store you're at has a price matching policy, you're golden.
Sign up for loyalty programs and apps now so you can get promotions in your email or on your phone. Promotions are often released early to loyal shoppers. Target has a Cartwheel app. J.C. Penney (JCP) and Sears (SHLD) have loyalty programs called JCP rewards and Shop Your Way rewards.
Some of the best deals will be on Thanksgiving. has a good updated list on store opening hours, and it may be worth it to rouse yourself from a turkey coma to shop, according to DealNews, which said 29 percent of Editor's Choice deals last year were from Gray Thursday. Following the hustle and bustle of Black Friday comes Small Business Saturday, which since 2010 has promoted local retailers; Super Sunday; and Cyber Monday, which encourages people to shop from their office computers (with the best deals on clothes and shoes, DealNews concluded last year). On Tuesday, feel good knowing you've done all your holiday shopping without breaking the budget or your back.
The best way to stay focused is to dress comfortably, bring a buddy, stay hydrated and be prepared -- for anything. Keep your receipts and remember to ask for gift receipts. If you've done your research, showroomed and your apps, you should have a profitable, pleasant and safe holiday shopping season. And if you have any great tips, leave them in the comments.
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