NFL-backed study: $255M boost to UK from franchise

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NFL-backed study: $255M boost to UK from franchise
LONDON, ENGLAND - SEPTEMBER 27: Flags advertising the NFL in London are seen on Regent Street prior to a Pittsburgh Steelers press conference at the Four Seasons Hotel on September 27, 2013 in London, England. (Photo by Harry Engels/Getty Images)
LONDON, ENGLAND - OCTOBER 26: Atlanta Falcons prepare to enter the field during the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Mike Hewitt/Getty Images)
LONDON, ENGLAND - OCTOBER 26: NFL fans observe the USA national anthem during the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Mike Hewitt/Getty Images)
LONDON, ENGLAND - OCTOBER 26: Garrett Reynolds #70 of the Detroit Lions smiles after victory during the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Jordan Mansfield/Getty Images)
LONDON, ENGLAND - OCTOBER 26: A general view during the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Nicky Hayes/NFL/Pool/Getty Images)
LONDON, ENGLAND - OCTOBER 26: A general view prior to the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Mike Hewitt/Getty Images)
LONDON, ENGLAND - OCTOBER 26: NFL fans enjoy the pre-match atmosphere on Olympic Way prior to the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Mike Hewitt/Getty Images)
LONDON, ENGLAND - OCTOBER 26: NFL fans make their way up Olympic Way prior to the NFL match between Detroit Lions and Atlanta Falcons at Wembley Stadium on October 26, 2014 in London, England. (Photo by Jordan Mansfield/Getty Images)
LONDON, ENGLAND - SEPTEMBER 28: Raider fans enjoy the prematch atmosphere during the NFL match between the Oakland Raiders and the Miami Dolphins at Wembley Stadium on September 28, 2014 in London, England. (Photo by Richard Heathcote/Getty Images)
LONDON, ENGLAND - SEPTEMBER 28: The Raiders take to the field prior to kickoff during the NFL match between the Oakland Raiders and the Miami Dolphins at Wembley Stadium on September 28, 2014 in London, England. (Photo by Ben Hoskins/Getty Images)
LONDON, ENGLAND - SEPTEMBER 28: Fans arrive at the stadium prior to kickoff during the NFL match between the Oakland Raiders and the Miami Dolphins at Wembley Stadium on September 28, 2014 in London, England. (Photo by Ben Hoskins/Getty Images)
LONDON, ENGLAND - OCTOBER 27: The San Francisco 49ers kick the ball off during the game against the Jacksonville Jaguars at Wembley Stadium on October 27, 2013 in London, England. The 49ers defeated the Jaguars 42-10 during the NFL International Series game. (Photo by Michael Zagaris/San Francisco 49ers/Getty Images)
LONDON, ENGLAND - OCTOBER 27: The British Flag is stretched over Wembley Stadium prior to the game between the San Francisco 49ers and the Jacksonville Jaguars on October 27, 2013 in London, England. The 49ers defeated the Jaguars 42-10 during the NFL International Series game. (Photo by Michael Zagaris/San Francisco 49ers/Getty Images)
LONDON, ENGLAND - OCTOBER 27: A general view of a mini American Football pitch set up outside of Wembley Stadium ahead of the NFL International Series game between San Francisco 49ers and Jacksonville Jaguars at Wembley Stadium on October 27, 2013 in London, England. (Photo by Jan Kruger - The FA/The FA via Getty Images)
LONDON, ENGLAND - OCTOBER 27: Fans outside Wembley Stadium ahead of the NFL International Series game between San Francisco 49ers and Jacksonville Jaguars at Wembley Stadium on October 27, 2013 in London, England. (Photo by Jan Kruger - The FA/The FA via Getty Images)
LONDON, ENGLAND - OCTOBER 27: San Francisco 49ers fans outside Wembley Stadium ahead of the NFL International Series game between San Francisco 49ers and Jacksonville Jaguars at Wembley Stadium on October 27, 2013 in London, England. (Photo by Jamie McDonald/Getty Images)
LONDON, ENGLAND - SEPTEMBER 29: Pre-match entertainment prior to the NFL International Series game between Pittsburgh Steelers and Minnesota Vikings at Wembley Stadium on September 29, 2013 in London, England. (Photo by Nicky Hayes/NFL UK/Pool/Getty Images)
LONDON, ENGLAND - SEPTEMBER 29: A fan makes her way to the stadium ahead of the NFL International Series game between Minnesota Vikings and Pittsburgh Steelers at Wembley Stadium on September 29, 2013 in London, England. (Photo by Jan Kruger - The FA/The FA via Getty Images)
LONDON, ENGLAND - SEPTEMBER 29: The Bobby Moore statue ahead of the NFL International Series game between Minnesota Vikings and Pittsburgh Steelers at Wembley Stadium on September 29, 2013 in London, England. (Photo by Jan Kruger - The FA/The FA via Getty Images)
LONDON, ENGLAND - SEPTEMBER 27: Flags advertising the NFL in London are seen on Regent Street prior to a Pittsburgh Steelers press conference at the Four Seasons Hotel on September 27, 2013 in London, England. (Photo by Harry Engels/Getty Images)
LONDON, ENGLAND - OCTOBER 28: Train perform during the pre-game show at the NFL International Series match between the New England Patriots and the St.Louis Rams at Wembley Stadium on October 28, 2012 in London, England. (Photo by Christopher Lee - The FA/The FA via Getty Images)
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LONDON (AP) - An NFL franchise in London could generate more than $250 million a year for Britain, according to a study released Wednesday.

The study by accountancy firm Deloitte, commissioned by the NFL and a London marketing agency, also casts doubt on the feasibility of a Super Bowl in the British capital and warns of a negative reaction from the United States.

The prospect of a team being permanently based in London has been growing since the NFL first brought regular-season games to the city in 2007. With three games at Wembley Stadium this season, the British government recently offered its backing to persuade a franchise to base itself overseas.

The feasibility study forecasts the city enjoying an annual economic boost of 102 million pounds ($165 million) from hosting eight home games, largely driven by fan spending.

Including spending outside of the capital linked directly or indirectly to a franchise, Deloitte says a London team's total potential gross output in Britain is estimated to be 158 million pounds ($255 million) per season. Deloitte is assuming players and staff would play two games on four visits each season, rather than being based in London.

While the 30-page report paints a positive picture, there are reservations about Wembley hosting the Super Bowl.

A major hurdle to overcome with a Super Bowl in London would be selecting a suitable the kick-off time. Starting at 4 p.m. EST would be 9 p.m. in London and make transport away from Wembley challenging on a Sunday night. Deloitte says a 6 p.m. local time kickoff "may be unlikely to attract the desired television audience in the U.S.," where it would be 10 a.m. on the West Coast.

Predicting that fewer die-hard fans and season-ticket holders would be able to cross the Atlantic, Deloitte cautions that the atmosphere inside the stadium and on television could be affected and impact on the "wider global brand presence."

"The reaction from the NFL's core U.S. market could focus on the negative implications of moving a definitively 'American' event overseas for reasons that may be perceived as solely financial or commercial," the Deloitte report says.

If the NFL instead opted for expanding the International Series to four games in London, the city would still enjoy an annual financial boost of 58 million pounds ($94 million), Deloitte predicts.

The firm estimated that the two games in 2013 directly generated 32 million pounds ($52 million) for London, with league spending accounting for a quarter of that. Renting and securing Wembley cost 2.1 million pounds ($3.4 million) for the two matches.

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