Apple Pay, new iPad models and Mac system debut

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43 PHOTOS
New Apple iPad - 10/16/2014
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Apple Pay, new iPad models and Mac system debut
CUPERTINO, CA - OCTOBER 16: An attendee inspects new iPad Air 2 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple's Senior Vice President of Software Engineering Craig Federighi speaks during an event introducing new iPads at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Attendees inspect the new 27 inch iMac with 5K Retina display during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad mini 3 tablets and the iMac with 5K Retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Attendees inspect the new 27 inch iMac with 5K Retina display during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad mini 3 tablets and the iMac with 5K Retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: The new iPad Air 2 (R) and iPad Mini 3 are displayed during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: An attendee inspects new iPad Air 2 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: An attendee takes a picture of the new 27 inch iMac with 5K retina display during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: A touch I.D. pad is seen on the new iPad Mini 3 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: An attendee inspects the new iPad Mini 3 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: An attendee inspects new iPad Air 2 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: The new iPad Air 2 (R) and iPad Mini 3 are displayed during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook looks at the new 27 inch iMac with 5K retina display during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook looks at the new 27 inch iMac with 5K retina display during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook holds the new iPad Air 2 as he speaks with reporters during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook holds the new iPad Air 2 as he speaks with reporters during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images)
The 27-inch Apple Inc. iMac computer with 5K retina display is displayed after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook's biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., left, displays the iPad Air 2 for members of the media after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Cook's biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images
CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iMac with 5k retina display during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina display iMac. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the pricing of the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the pricing of the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the features of the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the features of the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple's Kevin Lynch demonstrates the new Apple Watch on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iMac with 5k retina display during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina display iMac. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad Mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images)
An Apple Inc. iPad Air 2 is displayed for a photograph after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook's biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images
CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air 2 during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an event introducing new iPads at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)
Apple Pay is demonstrated at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. In announcing a Monday launch date, Apple CEO Tim Cook said deals have been made with hundreds of additional banks since the service was announced last month. Cook also said additional merchants plan to accept Apple Pay by the end of the year. (AP Photo/Marcio Jose Sanchez)
Apple Pay is demonstrated at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. In announcing a Monday launch date, Apple CEO Tim Cook said deals have been made with hundreds of additional banks since the service was announced last month. Cook also said additional merchants plan to accept Apple Pay by the end of the year. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the features of the new Apple iPad Air 2 and Apple Pay during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Pay product during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The iPad Air 2, left, and iPad Mini 3 are shown side to side at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
The iPad Air 2, right, and iPad Mini 3 are photographed side by side at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
The iPad Air 2 is demonstrated at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
The iPad Air 2 is on display at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
The iPad Air 2, left, and iPad Mini 3 are posed side by side at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad Air 2 with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
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CUPERTINO, Calif. (AP) - Apple unveiled a thinner iPad Thursday with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand.

The iPad Air 2, at 6.1 millimeters "thin," also adds many of the features previously available on iPhones. That includes the ability to take burst shots and slow-motion video and the inclusion of a fingerprint ID sensor for use instead of a passcode. It also has an anti-reflective coating, a first for a tablet, which makes it 56 percent less reflective, said Philip Schiller, senior vice president of marketing, on stage at the event at Apple's headquarters in Cupertino, California.

The iPad Air 2 will start at $499. Apple also updated its iPad Mini device, with a starting price of $399. The new devices will begin shipping next week, with advance orders starting Friday.

Meanwhile, Apple made its new Mac operating system, Yosemite, available as a free download starting Thursday. Apple Pay, the company's new system for using iPhones to make credit and debit card payments at retail stores, will launch on Monday.

CEO Tim Cook opened Thursday's product-launch event by touting strong reception to the new iPhone 6 and 6 Plus, released last month.

"It's been an incredible year and tremendously busy already," he said, adding that the new iPhones have been the fastest-selling in Apple's history. He reiterated that the iPhones will launch in China in just a few hours and said the launch is aligned with a rollout of 4G cellular networks there.

NEW IPADS

It's been a year since Apple came out with a lighter, thinner full-size model called the iPad Air. Apple refreshed that with a device that is even thinner, by 18 percent at 6.1 millimeters.

The rear camera is boosted to 8 megapixels, matching what's found in iPhones. Previous iPads had a 5 megapixel camera.

Thursday's event comes as sales of Apple's iPads have dropped. Through the first half of this year, Apple had shipped 29.6 million iPads, a 13 percent drop from the same time last year. Apple plans to issue results for the latest quarter on Monday.

Apple has been facing competition from cheaper tablets running Google's Android operating system. Ahead of Apple's event, Google announced Wednesday that an 8.9-inch Nexus 9 tablet is coming next month at a starting price of $399, $100 less than the 9.7-inch iPad Air. It will run a new version of Android, dubbed Lollipop.

Besides competition, there's been an overall slowdown in tablet demand. This week, research firm Gartner projected worldwide shipments of 229 million tablets this year. Although that's up 11 percent compared with 2013, it's far less than the 55 percent growth seen last year and the more than doubling in sales in 2012.

Cook sought to address that by pointing out that the 225 million iPads sold cumulatively since 2010 is more than any other product Apple has sold in the first four years. He also said Apple sold more iPads over the past year than many manufacturers have for personal computers.

Here's a look at the iPhone 6, iPhone 6 Plus & Apple Watch:

42 PHOTOS
Apple products on display - iPhone - Smartwatch - 9/09/2014 - Cupertino, California
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Apple Pay, new iPad models and Mac system debut
An attendee displays the new Apple Inc. iPhone 6, left, and iPhone 6 Plus for a photograph after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The silhouettes of attendees are seen after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
An attendee displays the new Apple Inc. iPhone 6 for a photograph as the iPhone 6 Plus is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Attendees look at a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees take pictures of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new iPhone 6 is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new iPhone 6 is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new iPhone 6 is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) talks with an attendee during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees inspect the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: An attendee inspects the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: An attendee inspects the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees record a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks about the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks about the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks about the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook explains how the Apple Watch works in conjunction with Apple Pay during an announcements of new products on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
A model shows the use of an Apple Watch for exercise use on a treadmill during an announcement of new products on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The new Apple Watch is shown by a model on a treadmill during a new product release on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook, holding an IPhone 6 Plus, discusses the new Apple Watch and iPhone 6s on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The new Apple Watch is shown during a new product release on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The new Apple Watch is shown during a new product release on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
An attendee demonstrates the Apple Watch after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: A member of the media inspects the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
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MAC UPDATES

The company unveiled new iMacs with a sharper display, following what Apple has already done on its mobile devices and MacBook laptops. The company says the new iMacs have seven times the pixels found on standard high-definition television sets.

Apple also released its new Yosemite operating system for Macs as a free download. The Mac update includes aesthetic changes as well as new functionality, such as the ability to make phone calls with an iPhone nearby and a one-stop search tool for both locally stored documents and online resources.

Apple has been releasing Mac updates more frequently, in part to time them with annual changes to the iOS system for iPhones and iPads. Many of the new Mac features will complement what's found in iOS 8, including the ability to start tasks such as email on one device and finish on another.

During a demo, Apple executive Craig Federighi made a phone call to Stephen Colbert from his Mac and connected with the comedian. The call was actually being made through a nearby iPhone. He also used Apple's upcoming Apple Watch as a remote control to control a Mac presentation being projected onto a big-screen set via Apple TV.

APPLE PAY

Apple has already announced its new payments system, Apple Pay, but the iPhone feature wasn't made available right away.

In announcing a Monday launch date, Cook also said deals have been made with hundreds of additional credit card issuers since the service was announced last month. Cook also said additional merchants plan to accept Apple Pay by the end of the year.

With Apple Pay, iPhone 6 and 6 Plus owners will be able to make payments at brick-and-mortar stores by holding their phone near a card reader. The new iPhones have a wireless chip to transmit the information needed to complete the transaction. Owners of older models won't be able to use Apple Pay, even with the software update.

Consumers aren't likely to abandon plastic credit cards until a majority of retailers, especially smaller merchants, accept contactless payments such as Apple Pay. But Apple Pay may spur transactions over mobile Web browsers and apps this holiday season, since it lets consumers avoid typing in credit card information each time.

The new iPad Air 2 will be able to make browser transactions, but not payments at retail stores.

APPLE WATCH

Apple says it will release tools next month so that developers can begin making apps for the upcoming Apple Watch wearable device.

Rival smartwatches running Android have suffered from not having many useful apps from the start. Apple is hoping to have a strong app store in place when Apple Watch debuts next year.

See more images from Apple's previous event:

47 PHOTOS
Apple iPhone 6, smartwatch event - 9/09/2014 - Cupertino, California
See Gallery
Apple Pay, new iPad models and Mac system debut
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller talks about the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller talks about the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: A video about the Apple Watch is shown during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil SchillerÊannouncees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., waves during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: A crowd stands outside of a large white structure built ahead of the Apple keynote at the Flint Center for the Performing Arts at De Anza College on September 9, 2014 in Cupertino, California. Apple is expected to reveal both the iPhone 6 and their long-rumored wearable smartwatch device. (Photo by Justin Sullivan/Getty Images)
Attendees and members of the media wait in line ahead of a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Attendees wait for the start of a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook talks about the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Tim Cook, chief executive officer of Apple Inc., unveils Apple Pay during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook, left, greets Bono from the band U2 after they preformed at the end of the Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple unveiled a new Apple Watch, the iPhone 6 and Apple Pay. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Watch on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook introduces the new Apple Watch, which he is wearing, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple Watch, which he is wearing, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple Pay product on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Eddy Cue, Apple Senior Vice President of Internet Software and Services, discusses the new Apple Pay product on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Watch and iPhone 6 on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook walks on stage and waves to the crowd before he introduces the new iPhone 6 and iPhone 6 Plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Guests prepare for the start of an Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Along with larger iPhones, Apple is poised to unveil a wearable device — marking its first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Guests arrive for the start of an Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Along with larger iPhones, Apple is poised to unveil a wearable device — marking its first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees look at a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
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