NBA to experiment with 44-minute game

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NBA to experiment with 44-minute game
Carmelo Anthony #7 of the New York Knicks dunks against Brandan Wright #34 of the Dallas Mavericks on January 5, 2014 at the American Airlines Center in Dallas, Texas. (Photo by Danny Bollinger/NBAE via Getty Images)
Paul George #24 of the Indiana Pacers drives to the basket and dunks the ball against the Washington Wizards in Game Six of the Eastern Conference Semifinals during the 2014 NBA Playoffs at the Verizon Center on May 15, 2014 in Washington, DC. (Photo by Ned Dishman/NBAE via Getty Images)
LeBron James #6 of the Miami Heat dunks the ball against the Indiana Pacers in Game Three of the Eastern Conference Semifinals during the 2014 NBA Playoffs on May 24, 2014 at American Airlines Arena in Miami, Florida. (Photo by Jesse D. Garrabrant/NBAE via Getty Images)
Kyrie Irving #2 of the Cleveland Cavaliers and the Eastern Conference goes up for a dunk during the 2013 NBA All-Star game at the Toyota Center on February 17, 2013 in Houston, Texas. (Photo by Eric Gay/Pool/Getty Images)
Dwyane Wade #3 of the Miami Heat dunks against the Indiana Pacers in Game Four of the Eastern Conference Semifinals during the 2014 NBA Playoffs on May 26, 2014 at American Airlines Arena in Miami, Florida. (Photo by Jesse D. Garrabrant/NBAE via Getty Images)
Chris Bosh #1 of the Miami Heat dunks against the Golden State Warriors on February 12, 2014 at Oracle Arena in Oakland, California. (Photo by Rocky Widner/NBAE via Getty Images)
Raptors DeMar DeRozan slams a backward dunk during NBA matchup between Toronto Raptors and Houston Rockets, on Sunday, December 16, 2012, at Air Canada Centre in Toronto, Ontario. (Photo by Rick Madonik/Toronto Star via Getty Images)
Roy Hibbert #55 of the Indiana Pacers dunks over Shane Battier #31 of the Miami Heat in Game Three of the Eastern Conference Semifinals during the 2012 NBA Playoffs on May 17, 2012 at Bankers Life Fieldhouse in Indianapolis, Indiana. (Photo by Nathaniel S. Butler/NBAE via Getty Images)
Joe Johnson #7 of the Brooklyn Nets attempts a dunk during a game against the San Antonio Spurs at the AT&T Center on December 31, 2013 in San Antonio, Texas. (Photo by D. Clarke Evans/NBAE via Getty Images)
Paul Millsap #4 of the Atlanta Hawks dunks against Jared Dudley #9 of the Los Angeles Clippers at Philips Arena on December 4, 2013 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images)
Joakim Noah #13 of the Chicago Bulls dunks against the Dallas Mavericks on February 28, 2014 at the American Airlines Center in Dallas, Texas. (Photo by Glenn James/NBAE via Getty Images)
John Wall #2 of the Washington Wizards goes up for a dunk against the Los Angeles Lakers at Staples Center on March 21, 2014 in Los Angeles, California. (Photo by Andrew D. Bernstein/NBAE via Getty Images)
Kevin Durant #35 of the Oklahoma City Thunder goes up for a dunk against the San Antonio Spurs in Game Three of the Western Conference Finals during the 2014 NBA Playoffs on May 25, 2014 at the Chesapeake Energy Arena in Oklahoma City, Oklahoma. (Photo by Andrew D. Bernstein/NBAE via Getty Images)
Blake Griffin #32 of the Los Angeles Clippers dunks the ball against the Oklahoma City Thunder in Game Six of the Western Conference Semifinals during the 2014 NBA Playoffs at Staples Center on May 15, 2014 in Los Angeles, California. (Photo by Andrew D. Bernstein/NBAE via Getty Images)
Kevin Love #42 of the Minnesota Timberwolves dunks against the Portland Trail Blazers on December 18, 2013 at Target Center in Minneapolis, Minnesota. (Photo by David Sherman/NBAE via Getty Images)
Kobe Bryant #24 of the Los Angeles Lakers goes up for the dunk against David Lee #10 of the Golden State Warriors on March 25, 2013 at Oracle Arena in Oakland, California. (Photo by Rocky Widner/NBAE via Getty Images)
Stephen Curry #30 of the Golden State Warriors dunks against the Los Angeles Clippers in Game Seven of the Western Conference Quarterfinals during the 2014 NBA Playoffs at Staples Center on May 3, 2014 in Los Angeles, California. (Photo by Noah Graham/NBAE via Getty Images)
LaMarcus Aldridge #12 of the Portland Trailblazers dunks the ball against the Philadelphia 76ers at the Moda Center Arena in Portland, Oregon. (Photo by Sam Forencich/NBAE via Getty Images)
Anthony Davis #23 of the New Orleans Pelicans goes up for the dunk against the Los Angeles Clippers during an NBA game on March 26, 2014 at the Smoothie King Center in New Orleans, Louisiana. (Photo by Layne Murdoch Jr./NBAE via Getty Images)
James Harden #13 of the Houston Rockets dunks the ball during the game against the Minnesota Timberwolves on April 11, 2014 at Target Center in Minneapolis, Minnesota. (Photo by David Sherman/NBAE via Getty Images)
Dwight Howard #12 of the Houston Rockets dunks over Wesley Matthews #2 and Robin Lopez #42 of the Portland Trail Blazers during the first half in Game Two of the Western Conference Quarterfinals during the 2014 NBA Playoffs at Toyota Center on April 23, 2014 in Houston, Texas. (Photo by Scott Halleran/Getty Images)
LOS ANGELES, CA - APRIL 1: Damian Lillard #0 of the Portland Trail Blazers dunks against Chris Kaman #9 and Pau Gasol #16 of the Los Angeles Lakers at Staples Center on April 1, 2014 in Los Angeles, California. (Photo by Andrew D. Bernstein/NBAE via Getty Images)
Dirk Nowitzki #41 of the Dallas Mavericks dunks against the Boston Celtics on March 17, 2014 at the American Airlines Center in Dallas, Texas. (Photo by Danny Bollinger/NBAE via Getty Images)
Tony Parker #9 of the San Antonio Spurs goes up for a dunk against the Orlando Magic at the TD Waterhouse Centre on February 3, 2002 in Orlando, Florida. (Photo by Fernando Medina/ NBAE/ Getty Images)
Chris Paul #3 of the Los Angeles Clippers dunks the ball during the game between the Los Angeles Clippers and the New Orleans Hornets at Staples Center on December 19, 2012 in Los Angeles, California. (Photo by Noah Graham/NBAE via Getty Images)
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By BRYAN ROSE
FanSided

Do you think the average NBA game goes on for too long? Perhaps things could be shortened? It appears the league office may agree with you as the NBA is considering experimenting with a 44-minute game.

In fact they're more than just experimenting with it as they plan to introduce the shortened format in an exhibition contest on Sunday at the Barclays Center when the Brooklyn Nets host the Boston Celtics.

"We have looked at everything that we do and are taking a fresh look at all the different things we do," NBA president of basketball operations Rod Thorn said. "One of the things that keeps coming up is our schedule and the length of our games. ... Our coaches talked about it, and a lot of them seemed to be in favor of at least taking a look at it. We talked with our competition committee, and they were in favor of taking a look at it."

The major benefit here is the health of the players as they'll play less minutes a game and while the four-minute difference doesn't seem major, it would prove to be significant over the course of an entire 82-game season. Of course, on the flip side it's four less minutes of time for advertisements. Sure, the NBA could make up time on television by having longer timeouts but the in-arena advertising could potentially suffer in such a scenario.

In terms of implementing the 44-minute game this season at the NBA level, that doesn't appear to be something that will be considered. However, the NBA could possibly look into using such in the Developmental League.

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