Lecrae looks to break mold of a Christian rapper

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Lecrae looks to break mold of a Christian rapper
LeCrae arrives at the BET Awards at the Nokia Theatre on Sunday, June 30, 2013, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
LeCrae poses backstage with the best gospel album award for "Gravity" at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Recording Artist Lecrae arrives at the 2013 Soul Train Awards at the Orleans Arena on Friday, Nov. 8, 2013 in Las Vegas. (Photo by Frank Micelotta/Invision/AP)
Lecrae Moore attends the press room at the 44th Annual GMA Dove Awards at the Lipscomb University’s Allen Arena on Tuesday, Oct. 15, 2013 in Nashville, Tenn. (Photo by Wade Payne/Invision/AP)
Lecrae arrives at the Billboard Music Awards at the MGM Grand Garden Arena on Sunday, May 19, 2013 in Las Vegas. (Photo by John Shearer/Invision/AP)
FILE - This May 11, 2013 file photo shows LeCrae performing during McDonald's Gospelfest 2013 at the Prudential Center in Newark, N.J. The Gospel Music Association announced the nominees for the 44th Annual GMA Dove Awards on Wednesday, Aug. 21. The top nominees include Lecrae, Chris Tomlin, Matt Redman, Tamela Mann and Wayne Haun. The awards show will take place on Oct. 15, 2013 at Allen Arena on the campus of Lipscomb University in Nashville, Tenn. (Photo by Charles Sykes/Invision/AP, File)
Lecrae arrives at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
LeCrae is seen at the Super Bowl Gospel Concert press conference on Thursday, Jan. 31, 2013 in New Orleans, LA. (Photo by Donald Traill/Invision/AP)
LOS ANGELES, CA - JUNE 29: Singer LeCrae performs onstage during the Fan Fest - AT&T, Geico, Poetic Jeans, Sneaker Con, Tennis, Xbox, Health And Wellness, Nickelodeon, Centric Centrified, LA to the Bay during the 2014 BET Experience At L.A. LIVE on June 29, 2014 in Los Angeles, California. (Photo by Jonathan Leibson/Getty Images for BET)
NEW YORK, NY - OCTOBER 17: (L - R) Bow Wow, Keshia Chante, and Lecrae attend 106 & Park at 106 & Park studio on October 17, 2013 in New York City. (Photo by Bennett Raglin/BET/Getty Images)
AUSTIN, TX - MARCH 14: Hip hop artist LeCrae performs onstage at the BET Music Showcase during the 2013 SXSW Music, Film + Interactive Festival at Brazos Hall on March 14, 2013 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 14: Hip hop artist LeCrae performs onstage at the BET Music Showcase during the 2013 SXSW Music, Film + Interactive Festival at Brazos Hall on March 14, 2013 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
NEW YORK, NY - JULY 17: Rapper Lecrae performs at the Apple Store Soho on July 17, 2012 in New York City. (Photo by J. Countess/WireImage)
ATLANTA, GA - APRIL 20: Recording artist Lecrae poses in the press room at the 42nd Annual GMA Dove Awards at The Fox Theatre on April 20, 2011 in Atlanta City. (Photo by Moses Robinson/Getty Images for GMA)
Christian Hip Hop artist Lecrae attends GRAMMY Career Day at University of Southern California on February 9, 2011 in Los Angeles, California. *** Local Caption ***
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BY JONATHAN LANDRUM JR.

ATLANTA (AP) -- Lecrae is dubbed a Christian rapper, but he considers himself a rapper who happens to be Christian.

The Grammy-winning artist (his album "Gravity" won for best gospel album last year) is trying to avoid being boxed into one genre.

"I didn't really fit in either world," said Lecrae, 34, who's been endorsed by both Kirk Franklin and Busta Rhymes. "But it's telling to the gospel industry that there are people who crave a sound that is not traditional. To the mainstream industry, there's a voice of faith from all walks of life."

Last month, his seventh album, "Anomaly," became the first title to top Billboard's Top 200 and Gospel Albums charts in the same week. He believes this success could help bring him closer to being embraced by both gospel and mainstream music.

He's been able to build a strong grassroots fan base with his "Church Clothes" mixtapes series, hosted by hip-hop producer DJ Don Cannon and featuring Bun B and B.o.B. He wants to provide thought-provoking messages of life in songs without sounding like a Bible-thumping preacher.

"That's all they know of me, so I have to reeducate with my presence," Lecrae said. "Most of my interviews are comprised of do you drink? Do you smoke? Do you cuss? It's going to be a process for me to continue to be in people's faces and educating them on what my distinction is."

Lecrae doesn't smoke and tries to refrain from using profanities. He sometimes drinks alcohol, but not a lot.

His arms are covered with tattoos. He normally wears his hats tilted to the side. And he often wears slightly sagging pants. He knew that he was viewed as too gritty in the gospel world, and he had to overcome the perception that his curse-free rhymes are too clean in hip-hop culture.

Lecrae calls himself a "family oriented" man who attends a weekly men's Bible-study meeting. He's married and has three children, and makes sure he's home twice a week while on tour.

He recently appeared on "The Tonight Show," performing alongside the show's house band, The Roots, between segments.

Lecrae also recently kicked off his 36-city tour that will conclude Nov. 21 in Atlanta. He said he was inspired by Kanye West's "Yeezus" tour last year.

West "had very strong messaging," Lecrae said. "He was trying to inspire and communicate with people with imagery. It was more than a concert. It was like a theatrical performance, Broadway show. Like him, I don't want to box myself in. I want to push myself to the further extent with this tour."

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