George Zimmerman has largely stayed out of the spotlight since his 2013 acquittal of second-degree murder. And his relationship with the media has been openly tense.
But an in-depth story in GQ magazine highlights the Zimmerman family's life since the trial. George's brother, Robert, even had a few ideas to rebrand the family -- like using George's notoriety to start a security company or a "Candid Camera"-style television show.
Zimmerman wants a reality show
George Zimmerman wants a reality TV show?
This image taken from a video released by attorney Howard Iken on Wednesday, March 12, 2014, shows George Zimmerman, the former neighborhood watch volunteer who was acquitted of murder for fatally shooting Trayvon Martin, during an interview in Orlando, Fla., on Friday, March 7, 2014. The video was made by Iken who is representing Zimmerman in his divorce. In the video, Zimmerman says he's trying to be a good person and he thinks he can help others after what he has gone through. (AP Photo/Howard Iken)
FILE - In this Tuesday, Nov. 19, 2013, file photo, George Zimmerman, acquitted in the high-profile killing of unarmed black teenager Trayvon Martin, listens in court, in Sanford, Fla., during his hearing on charges including aggravated assault stemming from a fight with his girlfriend. Prosecutors announced Wednesday, Dec. 11, 2013, that they will not file domestic violence charges against Zimmerman. (AP Photo/Orlando Sentinel, Joe Burbank, Pool, File)
George Zimmerman, acquitted in the high-profile killing of unarmed black teenager Trayvon Martin, leaves court Tuesday, Nov. 19, 2013, in Sanford, Fla., after his hearing on charges including aggravated assault stemming from a fight with his girlfriend. Looking on are his defense counsel Daniel Megaro, left, and Jeff Dowdy. (AP Photo/Orlando Sentinel, Joe Burbank, Pool)
Shellie Zimmerman, wife of George Zimmerman, appears at the Seminole County Courthouse in Sanford, Fla. on Wednesday, Aug. 28, 2013. Shellie Zimmerman pleaded guilty to a misdemeanor perjury charge for lying during a bail hearing after her husband's arrest, and she was sentenced to a year's probation and 100 hours of community service. (AP Photo/Orlando Sentinel, Gary W. Green, Pool)
FILE - In this July 20, 2014 file photo, Alvin Duplessis, 10, left, and Thomas McGriff, 5, foreground, hold signs with others from the Watson Memorial Teaching Ministries Church of New Orleans, at a rally in New Orleans held after the acquittal of George Zimmerman. The Rev. Al Sharpton's National Action Network organized "Justice for Trayvon" rallies nationwide to press for federal civil rights charges against Zimmerman, who was found not guilty in the shooting death of the unarmed black teenager, Trayvon Martin. (AP Photo/Gerald Herbert, File)
People walk in a community march for justice for Trayvon Martin, Monday, July 22, 2013 in Phoenix. Dozens of people participated in a protest march in Phoenix on Monday, calling for federal civil rights charges to be filed against Florida neighborhood watch activist George Zimmerman. A Florida jury acquitted Zimmerman in the shooting death of Trayvon Martin. (AP Photo/Matt York)
Dream Defender members and their supporters hold up a banner in memory of Trayvon Martin, Tuesday, July 16, 2013 at the Capitol in Tallahassee, Fla. Martin, 17, was killed Feb. 26, 2012 in Sanford, Fla. by George Zimmerman. Dream Defenders are demonstrating and organizing pressure in response to the ânot guiltyâ verdict in the State of Florida vs. George Zimmerman trial and other civil rights issues in the state. (AP Photo/Phil Sears)
Protestors sit on a couch in Florida Gov. Rick Scott's office Tuesday July 16, 2013 at the Capitol in Tallahassee, Fla. Dream Defenders organized the sit-in of Scott's office in response to the ânot guiltyâ verdict in the trial of George Zimmerman, the Florida neighborhood watch volunteer who fatally shot Trayvon Martin, and other civil rights issues in the state. (AP Photo/Phil Sears)
Demonstrators walk along Las Vegas Boulevard for a a "Justice for Trayvon" march, Tuesday, July 16, 2013, near Las Vegas. Following George Zimmerman's Florida acquittal in the shooting death of Trayvon Martin the Rev. Al Sharpton announced Tuesday he'll lead a national "Justice for Trayvon" day in 100 cities this weekend to press for federal civil rights charges against Zimmerman. (AP Photo/Julie Jacobson)
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But the GQ article resonated differently among media outlets -- some focusing on the would-be reality show, which Robert says was an idea inspired by "Keeping Up with the Kardashians" and "America's Most Wanted."
Robert is quoted as saying, "I learn a lot from watching 'Keeping Up with the Kardashians'" -- referring to the family having taken advantage of its publicity to further its brand.
While others highlighted the more negative sides -- such as the family's interactions with media producers, their pricey hotel tabs or even the fear George might "shoot a few" FBI agents.
MSNBC's article bypassed the reality show, and instead focused on the prevalence of guns within the family. Zimmerman reportedly sleeps with his gun every night.
It's been widely reported since the 2012 shooting of unarmed teen Trayvon Martin that Zimmerman has felt threatened from the public -- with controversial group The New Black Panther Party even holding a $10,000 bounty on him.
He's been portrayed as "America's Most Hated Man," and his family has had to go into hiding. According to the GQ story, they're currently renting a safe house and even came up with code words.
Zimmerman has had other encounters with the police since the shooting -- several times for alleged domestic violence involving his estranged wife and then-girlfriend.