Apple's response to iPhone glitches is key

Before you go, we thought you'd like these...
Before you go close icon
47 PHOTOS
Apple iPhone 6, smartwatch event - 9/09/2014 - Cupertino, California
See Gallery
Apple's response to iPhone glitches is key
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller talks about the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller talks about the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: A video about the Apple Watch is shown during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil SchillerÊannouncees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., waves during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: A crowd stands outside of a large white structure built ahead of the Apple keynote at the Flint Center for the Performing Arts at De Anza College on September 9, 2014 in Cupertino, California. Apple is expected to reveal both the iPhone 6 and their long-rumored wearable smartwatch device. (Photo by Justin Sullivan/Getty Images)
Attendees and members of the media wait in line ahead of a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Attendees wait for the start of a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook talks about the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Tim Cook, chief executive officer of Apple Inc., unveils Apple Pay during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook, left, greets Bono from the band U2 after they preformed at the end of the Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple unveiled a new Apple Watch, the iPhone 6 and Apple Pay. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Watch on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook introduces the new Apple Watch, which he is wearing, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple Watch, which he is wearing, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple Pay product on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Eddy Cue, Apple Senior Vice President of Internet Software and Services, discusses the new Apple Pay product on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Watch and iPhone 6 on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook walks on stage and waves to the crowd before he introduces the new iPhone 6 and iPhone 6 Plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Guests prepare for the start of an Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Along with larger iPhones, Apple is poised to unveil a wearable device — marking its first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Guests arrive for the start of an Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Along with larger iPhones, Apple is poised to unveil a wearable device — marking its first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees look at a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION


By BRANDON BAILEY

SAN FRANCISCO (AP) - Apple's response to a high-profile gaffe involving its iPhone software may be more important than the glitch itself.

As the giant tech company scrambled to fix a software glitch that left some of its new iPhones unable to make calls, some analysts said Thursday that Apple is doing the right thing by quickly acknowledging and apologizing for the problem - which it was slower to do with earlier iPhone problems.

"There's a certain perception that Apple has to get things right, and when they don't, the whole company gets questioned," said Carolina Milanesi, chief of research at Kantar Worldpanel. "But they came out and said 'We apologize; we're working 24/7 to fix it.' I think that's what matters."

Apple's stock fell more than 3 percent Thursday, leading a broader decline in technology shares, a day after the company was forced to withdraw an update to its new iOS 8 mobile software because of glitches that primarily affected customers who had purchased its new iPhone 6 and 6 Plus models. The 6 Plus phone has also been the subject of social media reports that its extra-large shell may be vulnerable to bending.

Without commenting on the bending reports, Apple late Wednesday offered users a way to manually reverse the software update, known as iOS 8.0.1. In a statement, the company added, "We apologize for the great inconvenience experienced by users, and are working around the clock to prepare iOS 8.0.2 with a fix for the issue."

72 PHOTOS
Apple iPhone 6 customers
See Gallery
Apple's response to iPhone glitches is key
TORONTO, ON - SEPTEMBER 19: 24 yr old Dani Winters lined up since Wednesday at 6pm to get his 128 gig iphone 6 only to nearly drop it once he took it out of the package because of the different feel to itPeople lined up at the Eatons Centre in Toronto some of them for days to be first to get their hands on the new iphone 6 with its bigger screen the line ups stretched all aroung the top of the Eaton Centre from the Apple store and wound its way down to the lower levels. (Colin McConnell/Toronto Star via Getty Images)
TORONTO, ON - SEPTEMBER 19: People lined up at the Eatons Centre in Toronto some of them for days to be first to get their hands on the new iphone 6 with its bigger screen the line ups stretched all around the top of the Eaton Centre from the Apple store and wound its way down to the lower levels. (Colin McConnell/Toronto Star via Getty Images)
NEW YORK, UNITED STATES - SEPTEMBER 19: A line of customers on 59th street as they wait to enter the Fifth Avenue Apple store to purchase the new iPhone 6 in New York, United States on 19 September 2014. The new iPhone 6 and iPhone 6 Plus models went on sale this morning. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
Tony Zhan checks out his new iPhone 6 Plus outside the Apple store in Pasadena, California on the first day of sale, September 19, 2014. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Customer Amanda Germaine looks at her new iPhone 6 during the sales launch at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
Eric Huerta waves as he comes out of the Apple store in Pasadena, California with his new iPhone 6 on the first day of its sale to the public, September 19, 2014. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Tim Cook, chief executive officer of Apple Inc., waves while standing for a photograph during the sales launch for the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., center, hugs an employee during the sales launch for the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., stands for a photograph during the sales launch for the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
PALO ALTO, CA - SEPTEMBER 19: Apple Store employees greet as customer as he arrives to purchase the new iPhone 6 on September 19, 2014 in Palo Alto, California. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale today. (Photo by Justin Sullivan/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Tom Hardy gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
A customer leaves with his shopping bag and sleeping bag as ines of people wait to get in the Apple store on Fifth Avenue on September 19, 2014 in New York City to purchase the new iPhone 6. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
PALO ALTO, CA - SEPTEMBER 19: Customers look at the new iPhone 6 at an Apple Store on September 19, 2014 in Palo Alto, California. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale today. (Photo by Justin Sullivan/Getty Images)
PALO ALTO, CA - SEPTEMBER 19: Apple CEO Tim Cook (R) opens the door to an Apple Store to begin sales of the new iPhone 6 on September 19, 2014 in Palo Alto, California. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale today. (Photo by Justin Sullivan/Getty Images)
MIAMI, FL - SEPTEMBER 19: A customer shows off his newly purchased iPhone 6 on September 19, 2014 in Miami, Florida. (Photo by Aaron Davidson/Getty Images)
MIAMI, FL - SEPTEMBER 19: A customer speaks to the media ater buying a new iPhone 6 on September 19, 2014 in Miami, Florida. (Photo by Aaron Davidson/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: (L-R) Charlotte Riley and Tom Hardy gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Stacy Martin gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Sam Claflin gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Sam Claflin gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Robert Sheehan gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
An employee, left, holds packaged iPhones as customers purchase the new smartphones during the sales launch of the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer holds a iPhone 6 Plus during the sales launch of the latest Apple Inc. iPhone 6 and iPhone 6 Plus smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer, left, holds a iPhone 6 Plus during the sales launch of the latest Apple Inc. iPhone 6 and iPhone 6 Plus smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer, right, takes a 'selfie' photograph with an iPhone 6 Plus during the sales launch of the latest Apple Inc. iPhone 6 and iPhone 6 Plus smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer holds a iPhone 6 Plus, left, and iPhone 6 during the sales launch of the latest Apple Inc. smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A man looks at a boxed Apple Inc. iPhone as people resell the devices outside the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A woman counts Hong Kong dollar banknotes as people resell Apple Inc. iPhones across from the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A man counts Hong Kong one-thousand dollar banknotes as people resell Apple Inc. iPhones across from the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer carries her newly purchased Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer purchases an Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer purchases an Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer tries the Siri voice recognition function on an Apple Inc. iPhone 6 Plus at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
Customers look at an Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A sign stands on a display table as customers try out Apple Inc.'s iPhone 6 and iPhone 6 Plus during the sales launch of the smartphones at the company's Causeway Bay store in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer reaches for an Apple Inc. iPhone 6 Plus at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
An Apple Inc. employee arranges boxes of the iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer tries out an Apple Inc. iPhone 6 Plus at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
PARIS, FRANCE - SEPTEMBER 19: General view of the the Apple Store Opera during the launch of the iPhone 6, on September 19, 2014 in Paris, France. Apple says more than four million pre-orders were received in the 24 hours after the sale was announced. (Photo by Chesnot/Getty Images)
PARIS, FRANCE - SEPTEMBER 19: Apple Fan Sylvain from Paris holds up the first iPhone 6's purchased at the Apple store Opera on September 19, 2014, in Paris, France. Apple says more than four million pre-orders were received in the 24 hours after the sale was announced. (Photo by Chesnot/Getty Images)
PARIS, FRANCE - SEPTEMBER 19: Apple Fan Sylvain from Paris holds up the first iPhone 6's purchased at the Apple store Opera on September 19, 2014, in Paris, France. Apple says more than four million pre-orders were received in the 24 hours after the sale was announced. (Photo by Chesnot/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Jamael Ahmed is the first in the queue to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Jamael Ahmed jumps in the air as he leaves the store after being the first to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: JSam Sheikh is the second in the queue to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Jamael Ahmed and Sam Sheikh leave the store after being the first to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: A member of the public celebrates at the launch of the iPhone 6 at the Apple store Covent Garden on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: A member of the public celebrates at the launch of the iPhone 6 at the Apple store Covent Garden on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
BERLIN, GERMANY - SEPTEMBER 19: A shopper buys the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 19: A shopper buys the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus. (Photo by Sean Gallup/Getty Images)
Singaporean law student Bjorn Tan (L) takes a self photograph with his mother Wendy Heng (R) with his newly purchased iPhone 6 during its launch by Singtel, Singapore telecommunication company in Singapore on September 19, 2014. Singapore is one of the first markets in the world to take delivery of the latest iPhone models which feature large screen handsets. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Singaporean student Perry Zhao checks his newly purchased iPhone 6 inside a MRT commuter station after its launch by Singtel, Singapore telecommunication company in Singapore on September 19, 2014. Singapore is one of the first markets in the world to take delivery of the latest iPhone models which feature large screen handsets. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Singaporean customers check a display of a new iPhone 6 during its launch by Singtel, Singapore telecommunication company in Singapore on September 19, 2014. Singapore is one of the first markets in the world to take delivery of the latest iPhone models which feature large screen handsets. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Angela Ahrendts, senior vice president of retail and online stores at Apple Inc., left, chats with employees at the company's George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
Customer Yui Kashima holds an iPhone 6 Plus for a photograph at SoftBank Corp.'s Omotesando store during the sales launch of the iPhone 6 and iPhone 6 Plus in Tokyo, Japan, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Yuriko Nakao/Bloomberg via Getty Images
Customers try out the iPhone 6 and iPhone 6 Plus at the Apple Inc. George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
Customers try out the iPhone 6 at the Apple Inc. George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
A customer takes a 'selfie' photograph using an iPhone 6 at the Apple Inc. George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
Apple Inc. employees assist customers with their purchases during the sales launch of the iPhone 6 and iPhone 6 Plus at the company's George Street store in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
HONG KONG - SEPTEMBER 19: Customers look at the new iPhones on display at the launch of the new Apple iPhone 6 and iphone 6 plus at the Apple IFC store on September 19, 2014 in Hong Kong, China. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26.(Photo by Lam Yik Fei/Getty Images)
HONG KONG - SEPTEMBER 19: The new iPhone 6 is seen on display at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple IFC store on September 19, 2014 in Hong Kong, China. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Lam Yik Fei/Getty Images)
Sales clerks (in blue) applaud the first customers showing their iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
Customers display their iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
Customers display their iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
A woman takes photos of displayed iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
The first customer of Apple's newest smartphone iPhone 6 Mr. Butch (L) and Japanese singer Sayaka Kanda display the iPhone 6 (L) and iPhone 6 Plus at the Softbank mobile phone shop in Tokyo on September 19, 2014. Over 200 customers queued up for Apple's new iPhone 6 and iPhone 6 Plus before opening the shop. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
An employee of Softbank mobile phone shop displays Apple's new iPhone 6 (R) and iPhone 6 Plus (L) at the company's Omotesando shop in Tokyo on September 19, 2014. Over 200 customers queued up for Apple's new iPhone 6 and iPhone 6 Plus before opening the shop. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
An Apple gadget fan displays Apple's newest smartphone iPhone 6 Plus asafter buying it at Softbank's mobile phone shop in Tokyo on September 19, 2014. Over 200 customers queued up for Apple's new iPhone 6 and iPhone 6 Plus before opening the shop. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
TOKYO, JAPAN - SEPTEMBER 19: An Apple staff member provides coffee to people waiting in line to purchase a new iPhone at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Chris McGrath/Getty Images)
The first buyer of an iPhone 6, David Rahimi (R) and his girlfriend Jasmine Juan (L) from California display their new purchases as they leave the Apple flagship store in Sydney on September 19, 2014. Hundreds of people queued through the night in Sydney to be among the first in the world to get their hands on the new Apple iPhone 6 models with the large-screen handsets drawing keen interest. AFP PHOTO / Saeed KHAN (Photo credit should read SAEED KHAN/AFP/Getty Images)
TOKYO, JAPAN - SEPTEMBER 19: Apple store staff high five customers as they enter the store to purchase the new iPhones at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Chris McGrath/Getty Images)
TOKYO, JAPAN - SEPTEMBER 19: Yuki Manno shows off his new iPhone after being the first person to purchase the new device at the launch of the new Apple iPhone 6 and iphone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Chris McGrath/Getty Images)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Apple began selling the new iPhones last week in what the company has called one of the biggest product launches in its history. The company said it sold a record 10 million of the new models over the weekend. It also reported this week that nearly half of all iPhone and iPad users had upgraded to the new software known as iOS 8.

That new software contains a number of new features and is more complex than earlier versions of iOS, analysts said. Apple released the 8.0.1 update on Wednesday to fix some flaws that were detected after iOS 8 was released - only to find the 8.0.1 update created problems of its own. The new problems included interference with calling and with a feature that lets people unlock their phones with their fingerprint.

That's not uncommon, according to veteran tech analyst Ross Rubin of Reticle Research. "All major companies have released fixes that they've had to pull because of unforeseen side-effects," he added.

Apple is held to a higher standard by many consumers, analysts said. But Milanesi said she thought the company suffered more harm a few years ago, when it was slow to acknowledge complaints about poor reception and dropped calls that affected new iPhone 4 models when they were released in 2010. The company eventually offered a fix for the problem, after then-CEO Steve Jobs initially suggested users just needed to hold the phone differently.

"There wasn't any of that this time," Milanesi said. She noted that Jobs' successor, CEO Tim Cook, had also taken responsibility and apologized for initial problems with Apple's Maps software when it was first released.

Meanwhile, one analyst said Thursday's stock sell-off was more likely related to broader market concerns than investor unease about the new iPhones.

"Earnings is what drives the stock the most," said Walter Piecyk of BTIG Research. "It's too early to say what the impact's going to be, but it does not appear to be something that would impact the company's ability to deliver on earnings" in the next two quarters.

Apple said users affected by the software glitch can connect their phone to a Mac or Windows computer and download a file to restore an earlier version of the iOS 8 software.

Apple offered a Web page with instructions.

Apple Defends Against Complaints Of Bending IPhones


More AOL Content:
Britney Spears unveils racy new lingerie line
Shel Silverstein had a risqué job few know about

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners