Offensive rape joke t-shirt pulled from retail store, incites outrage

You can't flippantly talk about rape without angering ... pretty much everyone. A lesson a Philippines department store is learning after it was caught selling a tasteless shirt reading, "It's not rape -- it's a snuggle with a struggle."

Karen Kunawicz discovered the offensive shirt in the boys section of a SM Super Mall in the Philippines and posted an image of it on her Facebook page. Within two days, it had been shared more than 4,500 times.

SM Super Malls responded Tuesday saying that they too find the shirt to be grossly inappropriate. They posted, "We do not tolerate such action. SM does not support such irresponsible and malicious acts that mock important and sensitive social issues." SM added that they plan to investigate why it was included in a consignment delivery of random shirts.

However, many Facebook commenters feel the apology isn't enough. One wrote, "[SM should] make a costly monetary donation to crisis centers that help rape victims."

Last year the country saw a record high in the number of sexual assaults. The Philippine National Police Women and Children Protection Center recorded 5,493 reported rapes of women and children.

This t-shirt controversy comes just a week after Urban Outfitters faced similar backlash for what appeared to be a blood-splattered vintage

Kent State University sweatshirt. Many felt it was a reference to the now infamous shooting on the college campus on May 4th, 1970. Urban Outfitters removed the shirt from their website, and said they meant no offense and the red shades on the shirt were due to discoloration.