Apple sells more than 10 million new iPhones in first 3 days

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Apple iPhone 6 customers
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Apple sells more than 10 million new iPhones in first 3 days
TORONTO, ON - SEPTEMBER 19: 24 yr old Dani Winters lined up since Wednesday at 6pm to get his 128 gig iphone 6 only to nearly drop it once he took it out of the package because of the different feel to itPeople lined up at the Eatons Centre in Toronto some of them for days to be first to get their hands on the new iphone 6 with its bigger screen the line ups stretched all aroung the top of the Eaton Centre from the Apple store and wound its way down to the lower levels. (Colin McConnell/Toronto Star via Getty Images)
TORONTO, ON - SEPTEMBER 19: People lined up at the Eatons Centre in Toronto some of them for days to be first to get their hands on the new iphone 6 with its bigger screen the line ups stretched all around the top of the Eaton Centre from the Apple store and wound its way down to the lower levels. (Colin McConnell/Toronto Star via Getty Images)
NEW YORK, UNITED STATES - SEPTEMBER 19: A line of customers on 59th street as they wait to enter the Fifth Avenue Apple store to purchase the new iPhone 6 in New York, United States on 19 September 2014. The new iPhone 6 and iPhone 6 Plus models went on sale this morning. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
Tony Zhan checks out his new iPhone 6 Plus outside the Apple store in Pasadena, California on the first day of sale, September 19, 2014. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Customer Amanda Germaine looks at her new iPhone 6 during the sales launch at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
Eric Huerta waves as he comes out of the Apple store in Pasadena, California with his new iPhone 6 on the first day of its sale to the public, September 19, 2014. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Tim Cook, chief executive officer of Apple Inc., waves while standing for a photograph during the sales launch for the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., center, hugs an employee during the sales launch for the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., stands for a photograph during the sales launch for the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Palo Alto, California, U.S., on Friday, Sept. 19, 2014. Apple Inc.'s stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. The larger iPhone 6 Plus is already selling out at some stores across the U.S. Photographer: David Paul Morris/Bloomberg via Getty Images
PALO ALTO, CA - SEPTEMBER 19: Apple Store employees greet as customer as he arrives to purchase the new iPhone 6 on September 19, 2014 in Palo Alto, California. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale today. (Photo by Justin Sullivan/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Tom Hardy gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
A customer leaves with his shopping bag and sleeping bag as ines of people wait to get in the Apple store on Fifth Avenue on September 19, 2014 in New York City to purchase the new iPhone 6. The California tech giant has said more than four million pre-orders were received in the 24 hours after the sale of the new devices was announced. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
PALO ALTO, CA - SEPTEMBER 19: Customers look at the new iPhone 6 at an Apple Store on September 19, 2014 in Palo Alto, California. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale today. (Photo by Justin Sullivan/Getty Images)
PALO ALTO, CA - SEPTEMBER 19: Apple CEO Tim Cook (R) opens the door to an Apple Store to begin sales of the new iPhone 6 on September 19, 2014 in Palo Alto, California. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale today. (Photo by Justin Sullivan/Getty Images)
MIAMI, FL - SEPTEMBER 19: A customer shows off his newly purchased iPhone 6 on September 19, 2014 in Miami, Florida. (Photo by Aaron Davidson/Getty Images)
MIAMI, FL - SEPTEMBER 19: A customer speaks to the media ater buying a new iPhone 6 on September 19, 2014 in Miami, Florida. (Photo by Aaron Davidson/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: (L-R) Charlotte Riley and Tom Hardy gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Stacy Martin gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Sam Claflin gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Sam Claflin gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Robert Sheehan gets set up with the new iPhone 6 at The Apple Store, Regent Street on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
An employee, left, holds packaged iPhones as customers purchase the new smartphones during the sales launch of the iPhone 6 and iPhone 6 Plus at the Apple Inc. store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer holds a iPhone 6 Plus during the sales launch of the latest Apple Inc. iPhone 6 and iPhone 6 Plus smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer, left, holds a iPhone 6 Plus during the sales launch of the latest Apple Inc. iPhone 6 and iPhone 6 Plus smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer, right, takes a 'selfie' photograph with an iPhone 6 Plus during the sales launch of the latest Apple Inc. iPhone 6 and iPhone 6 Plus smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A customer holds a iPhone 6 Plus, left, and iPhone 6 during the sales launch of the latest Apple Inc. smartphones at the Apple store in Berlin, Germany, on Friday, Sept. 19, 2014. The devices generate more than half of Apple's annual $171 billion in revenue and precede a swath of other products, including new iPads and Apple Watch. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
A man looks at a boxed Apple Inc. iPhone as people resell the devices outside the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A woman counts Hong Kong dollar banknotes as people resell Apple Inc. iPhones across from the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A man counts Hong Kong one-thousand dollar banknotes as people resell Apple Inc. iPhones across from the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer carries her newly purchased Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer purchases an Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer purchases an Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer tries the Siri voice recognition function on an Apple Inc. iPhone 6 Plus at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
Customers look at an Apple Inc. iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A sign stands on a display table as customers try out Apple Inc.'s iPhone 6 and iPhone 6 Plus during the sales launch of the smartphones at the company's Causeway Bay store in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer reaches for an Apple Inc. iPhone 6 Plus at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
An Apple Inc. employee arranges boxes of the iPhone 6 at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
A customer tries out an Apple Inc. iPhone 6 Plus at the company's Causeway Bay store during the sales launch of the iPhone 6 and iPhone 6 Plus in Hong Kong, China, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Jerome Favre/Bloomberg via Getty Images
PARIS, FRANCE - SEPTEMBER 19: General view of the the Apple Store Opera during the launch of the iPhone 6, on September 19, 2014 in Paris, France. Apple says more than four million pre-orders were received in the 24 hours after the sale was announced. (Photo by Chesnot/Getty Images)
PARIS, FRANCE - SEPTEMBER 19: Apple Fan Sylvain from Paris holds up the first iPhone 6's purchased at the Apple store Opera on September 19, 2014, in Paris, France. Apple says more than four million pre-orders were received in the 24 hours after the sale was announced. (Photo by Chesnot/Getty Images)
PARIS, FRANCE - SEPTEMBER 19: Apple Fan Sylvain from Paris holds up the first iPhone 6's purchased at the Apple store Opera on September 19, 2014, in Paris, France. Apple says more than four million pre-orders were received in the 24 hours after the sale was announced. (Photo by Chesnot/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Jamael Ahmed is the first in the queue to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Jamael Ahmed jumps in the air as he leaves the store after being the first to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: JSam Sheikh is the second in the queue to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Jamael Ahmed and Sam Sheikh leave the store after being the first to purchase the iPhone 6 at Apple Covent Gardens launch on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: A member of the public celebrates at the launch of the iPhone 6 at the Apple store Covent Garden on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: A member of the public celebrates at the launch of the iPhone 6 at the Apple store Covent Garden on September 19, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
BERLIN, GERMANY - SEPTEMBER 19: A shopper buys the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 19: A shopper buys the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus. (Photo by Sean Gallup/Getty Images)
Singaporean law student Bjorn Tan (L) takes a self photograph with his mother Wendy Heng (R) with his newly purchased iPhone 6 during its launch by Singtel, Singapore telecommunication company in Singapore on September 19, 2014. Singapore is one of the first markets in the world to take delivery of the latest iPhone models which feature large screen handsets. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Singaporean student Perry Zhao checks his newly purchased iPhone 6 inside a MRT commuter station after its launch by Singtel, Singapore telecommunication company in Singapore on September 19, 2014. Singapore is one of the first markets in the world to take delivery of the latest iPhone models which feature large screen handsets. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Singaporean customers check a display of a new iPhone 6 during its launch by Singtel, Singapore telecommunication company in Singapore on September 19, 2014. Singapore is one of the first markets in the world to take delivery of the latest iPhone models which feature large screen handsets. AFP PHOTO / ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)
Angela Ahrendts, senior vice president of retail and online stores at Apple Inc., left, chats with employees at the company's George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
Customer Yui Kashima holds an iPhone 6 Plus for a photograph at SoftBank Corp.'s Omotesando store during the sales launch of the iPhone 6 and iPhone 6 Plus in Tokyo, Japan, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Yuriko Nakao/Bloomberg via Getty Images
Customers try out the iPhone 6 and iPhone 6 Plus at the Apple Inc. George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
Customers try out the iPhone 6 at the Apple Inc. George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
A customer takes a 'selfie' photograph using an iPhone 6 at the Apple Inc. George Street store during the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
Apple Inc. employees assist customers with their purchases during the sales launch of the iPhone 6 and iPhone 6 Plus at the company's George Street store in Sydney, Australia, on Friday, Sept. 19, 2014. Apple stores attracted long lines of shoppers for the debut of the latest iPhones, indicating healthy demand for the bigger-screen smartphones. Photographer: Lisa Maree Williams/Bloomberg via Getty Images
HONG KONG - SEPTEMBER 19: Customers look at the new iPhones on display at the launch of the new Apple iPhone 6 and iphone 6 plus at the Apple IFC store on September 19, 2014 in Hong Kong, China. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26.(Photo by Lam Yik Fei/Getty Images)
HONG KONG - SEPTEMBER 19: The new iPhone 6 is seen on display at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple IFC store on September 19, 2014 in Hong Kong, China. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Lam Yik Fei/Getty Images)
Sales clerks (in blue) applaud the first customers showing their iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
Customers display their iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
Customers display their iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
A woman takes photos of displayed iPhone 6 handsets at an Apple store in the Ginza shopping district in Tokyo on September 19, 2014. Apple's new smartphone iPhone 6 was released in Japan on September 19. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)
The first customer of Apple's newest smartphone iPhone 6 Mr. Butch (L) and Japanese singer Sayaka Kanda display the iPhone 6 (L) and iPhone 6 Plus at the Softbank mobile phone shop in Tokyo on September 19, 2014. Over 200 customers queued up for Apple's new iPhone 6 and iPhone 6 Plus before opening the shop. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
An employee of Softbank mobile phone shop displays Apple's new iPhone 6 (R) and iPhone 6 Plus (L) at the company's Omotesando shop in Tokyo on September 19, 2014. Over 200 customers queued up for Apple's new iPhone 6 and iPhone 6 Plus before opening the shop. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
An Apple gadget fan displays Apple's newest smartphone iPhone 6 Plus asafter buying it at Softbank's mobile phone shop in Tokyo on September 19, 2014. Over 200 customers queued up for Apple's new iPhone 6 and iPhone 6 Plus before opening the shop. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
TOKYO, JAPAN - SEPTEMBER 19: An Apple staff member provides coffee to people waiting in line to purchase a new iPhone at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Chris McGrath/Getty Images)
The first buyer of an iPhone 6, David Rahimi (R) and his girlfriend Jasmine Juan (L) from California display their new purchases as they leave the Apple flagship store in Sydney on September 19, 2014. Hundreds of people queued through the night in Sydney to be among the first in the world to get their hands on the new Apple iPhone 6 models with the large-screen handsets drawing keen interest. AFP PHOTO / Saeed KHAN (Photo credit should read SAEED KHAN/AFP/Getty Images)
TOKYO, JAPAN - SEPTEMBER 19: Apple store staff high five customers as they enter the store to purchase the new iPhones at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Chris McGrath/Getty Images)
TOKYO, JAPAN - SEPTEMBER 19: Yuki Manno shows off his new iPhone after being the first person to purchase the new device at the launch of the new Apple iPhone 6 and iphone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo by Chris McGrath/Getty Images)
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(Reuters) - Apple Inc said it sold more than 10 million iPhones in the first weekend after its new models went on sale on Friday, underscoring strong demand for phones with larger displays.

Chief Executive Tim Cook said the company could have sold even more iPhone 6 and iPhone 6 Plus models if supplies had been available.

Analysts had estimated first-weekend sales of up to 10 million iPhones, after Apple booked record pre-orders of 4 million on Sept. 12, the day pre-orders opened.

Apple's shares were little changed at $100.98 in afternoon trading on the Nasdaq on Monday.

The company's first-quarter revenue is likely to be 9 percent higher than Wall Street estimates, based on reported sales and projected demand for the new iPhones, Piper Jaffray & Co analyst Gene Munster wrote in a note.

Munster said he expected earnings per share to be 12 percent higher than estimates.

"Despite the supply chain constraints around the iPhone 6 Plus and tightness around certain models of the iPhone 6, we believe (Monday's) strong print demonstrates that Apple executed extremely well in the face of severe supply constraints," Cantor Fitzgerald analyst Brian White wrote in a note.

First-day pre-orders for the new phones, which went on sale in 10 countries, far surpassed the 2 million recorded for the iPhone 5 model two years ago.

"While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible," Cook said in a statement.

46 PHOTOS
Apple iPhone 6, smartwatch event - 9/09/2014 - Cupertino, California
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Apple sells more than 10 million new iPhones in first 3 days
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller talks about the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller talks about the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: A video about the Apple Watch is shown during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil SchillerÊannouncees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone 6 and iPhone 6 Plus during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., waves during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: A crowd stands outside of a large white structure built ahead of the Apple keynote at the Flint Center for the Performing Arts at De Anza College on September 9, 2014 in Cupertino, California. Apple is expected to reveal both the iPhone 6 and their long-rumored wearable smartwatch device. (Photo by Justin Sullivan/Getty Images)
Attendees and members of the media wait in line ahead of a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Attendees wait for the start of a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. is expected to unveil redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook talks about the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Tim Cook, chief executive officer of Apple Inc., unveils Apple Pay during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook, left, greets Bono from the band U2 after they preformed at the end of the Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple unveiled a new Apple Watch, the iPhone 6 and Apple Pay. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Watch on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook introduces the new Apple Watch, which he is wearing, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple Watch, which he is wearing, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook introduces the new Apple Pay product on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Eddy Cue, Apple Senior Vice President of Internet Software and Services, discusses the new Apple Pay product on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook discusses the new Apple Watch and iPhone 6 on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook walks on stage and waves to the crowd before he introduces the new iPhone 6 and iPhone 6 Plus on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Guests prepare for the start of an Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Along with larger iPhones, Apple is poised to unveil a wearable device — marking its first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
Guests arrive for the start of an Apple event on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Along with larger iPhones, Apple is poised to unveil a wearable device — marking its first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees look at a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
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Apple sold 9 million iPhone 5S and 5C models last year in 11 countries, including China, in the first weekend they were available.

Sales of the latest models in China, the world's largest smartphone market, have been delayed by regulatory issues.

Lured by the prospect of profit from smuggling the new iPhones into China, opportunists joined the scores of fans outside Apple stores to buy the devices.

Police in New Haven, Connecticut said fights broke out among customers believed to be rival groups of Chinese men and women who were apparently trying to buy as many iPhones as possible to resell them at a significant mark-up in China.

Three people were arrested, one of whom suffered a small cut to his forehead and was treated in hospital.

"Store managers have phoned several times to report fights and ill-behaved line waiters," the New Haven Police Department said in a statement.

Apple said last week that many U.S. customers would have to wait until next month for their new iPhones due to strong demand. The company routinely faces iPhone supply constraints, particularly in years that involve a re-design.

The new iPhones will be available in 20 more countries on Sept. 26, Apple said.

The company sold 5 million iPhone 5 handsets, 4 million iPhone 4S models and 1.7 million iPhone 4 units during the first weekend.

The shipment levels of iPhone 6 and iPhone 6 Plus are positive, given that the new models are not initially available in China, Stifel Nicolaus & Co analyst Aaron Rakers wrote in a note.

Rakers noted that the latest models would be available in 115 countries by the end of this year compared with 100 for iPhone 5S and 5C.

41 PHOTOS
Apple products on display - iPhone - Smartwatch - 9/09/2014 - Cupertino, California
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Apple sells more than 10 million new iPhones in first 3 days
An attendee displays the new Apple Inc. iPhone 6, left, and iPhone 6 Plus for a photograph after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The silhouettes of attendees are seen after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
An attendee displays the new Apple Inc. iPhone 6 for a photograph as the iPhone 6 Plus is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: Attendees look at a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees take pictures of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new iPhone 6 is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new iPhone 6 is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new iPhone 6 is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) talks with an attendee during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees inspect the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
The new Apple Inc. iPhone 6 is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: An attendee inspects the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: An attendee inspects the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Attendees record a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Musician Gwen Stefani stands next to a display of the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple announced the new iPhone 6 and Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks about the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks about the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook speaks about the new Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook explains how the Apple Watch works in conjunction with Apple Pay during an announcements of new products on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
A model shows the use of an Apple Watch for exercise use on a treadmill during an announcement of new products on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The new Apple Watch is shown by a model on a treadmill during a new product release on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook, holding an IPhone 6 Plus, discusses the new Apple Watch and iPhone 6s on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The new Apple Watch is shown during a new product release on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
The new Apple Watch is shown during a new product release on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
An attendee demonstrates the Apple Watch after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 09: A member of the media inspects the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
The Apple Watch is displayed after a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Chief Executive Officer Tim Cook. Photographer: David Paul Morris/Bloomberg via Getty Images
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