General Mills Gobbles Up Organic Food-Maker Annie's

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General Mills to buy organic food producer Annie's for $820 mln
General Mills (GIS), the maker of Cheerios cereal and Betty Crocker cake mixes, said it would acquire organic food producer Annie's (BNNY) for about $820 million to expand its presence in the fast-growing U.S. natural foods market.

General Mills's offer of $46 a share in cash represents a premium of about 37.3 percent to Annie's Inc's Monday closing.

Annie's shares were trading just shy of the offer price in after hours trade, while General Mills's shares rose about 1.9 percent to $54.50.

Berkeley, California-based Annie's markets over 145 products and is present in more than 35,000 retail locations in the United States and Canada. It had net sales of $204 million in the year ended March 2014.

General Mills' organic food business, which includes Cascadian Farm and healthy snacks-maker Food Should Taste Good, had sales of about $330 million in the year ended May 2014. The company's net sales was $17.9 billion in the year.

The company built the business, called Small Planet Foods, through a series of acquisitions.

Sales in the U.S. branded organic and natural foods industry has been growing at a 12 percent compound rate over the last decade, said Jeff Harmening, General Mills' Chief Operating Officer of U.S. retail.

The transaction is expected to add to General Mills' earnings in the first year following completion, excluding certain transaction related costs, the company said.

General Mills said it intends to fund the deal through available credit and expects the deal to close later this year.

General Mills stock has risen 7.2 percent this year through Monday, outperforming the 5.5 percent rise in the U.S. S&P consumer staples index. Annie's stock has lagged with a 22 percent decline in that same period.

Annie's financial adviser is J.P. Morgan Securities and its legal adviser is Proskauer Rose.

13 Ways Beyond Coupons to Save on Groceries
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General Mills Gobbles Up Organic Food-Maker Annie's
The best deals of the week go to loyalty card users. These items often include what are known as "loss leaders" -- items sold at little or no profit for the store. Why do stores do this? To draw you into the store, with the hope that you'll pick up other items as you shop. Some stores also reward you for spending more. Safeway (SWY) and Stop & Shop offer discounts at partner gas stations. Deals are also advertised in the weekly circular, and you can scan those savings onto your smartphone through apps such as or
You might like to see and feel every apple or potato you put into your shopping cart, but you can save as much as 36 percent by buying bags of produce. The same is true for multipacks of grocery items such as soap, toilet paper, soda and yogurt, especially at stores such as Walmart (WMT) and Target (TGT).
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These racks, usually found in the back of the store, include a hodgepodge of items marked down by as much as half. That's because there is an imperfection in the packaging or the item is being discontinued. Check the expiration date to make sure that you're not buying something that's been sitting on the shelf too long.
Several new subscription services rival's (AMZN) Subscribe & Save service. ShopSmart likes, and Target Subscriptions. offers organic produce and seasonal items that can be shipped to your home weekly. It's only available in Washington state, Idaho, Alaska and San Francisco, but there are plans to expand. provides measured ingredients to make a chef's recipe from scratch. Target offers household and personal care items at a 5 percent discount (10 percent for REDCard holders). It also offers food, even though the selection is limited. The best thing about them: membership is free.
Shoppers can save as much as 60 percent by choosing the store brand over a national brand. Many people find the taste and quality of store brands to be just as good as the more costly brand names.
Walmart and Target, the big players in this category, offer savings of up to 70 percent on toiletries, drugs and other items. A recent Consumer Reports survey ranked Target better for customer service, quality of perishable items and cleanliness, while Walmart came out slightly ahead on price. Both will price match items you find cheaper at other stores.
There may be a stigma to shopping at dollar stores, but if you can get past that you can find some real bargains. Many leading dollar stores have been increasing the number of food items they sell. Family Dollar Stores (FDO) -- which agreed this week to be acquired by Dollar Tree (DLTR -- recently added 400 food items. Savings of up to 28 percent can be found at dollar stores over supermarket prices.
Club membership is down, but Costco (COST), Sam's Club and others are still great places to save if -- and this is a big if -- you have the space to store bulk purchases. ShopSmart found savings of up to 63 percent on some items. It also gives high ratings to some of Costco's Kirkland brand, including its bacon, laundry detergent and toilet paper.
Most times it makes economic sense to buy the large size package of cereal, paper towels, etc. But there are some items that you get just as much bang for your buck on the medium size. Check the unit price. SmartShop found the medium size price is the same as the jumbo size for Cheerios, Hellman's mayonnaise and Skippy peanut butter, but go for the super size of Heinz ketchup and Folgers coffee.
Boxed gives you warehouse prices (and sizes) without paying a membership fee. Checkout 51 offers weekly specials on items such as Campbell's (CPB) soup or Prego sauces. You also get cash back for every $20 you spend. Flipp is great for checking store circulars for weekly specials. You can put items right onto your shopping list, and the app helps identify the best deals. All three of these apps work on Android and Apple (AAPL) phones and tablets.
Competition is heating up and that means more selection and better deals. Peapod and FreshDirect were among the first to hit the market, and they're still going strong. Now you can also check out for farmers market products, and for organic and locally grown food. Of course, Amazon ( or and Google (GOOG) ( are trying to use their gigantic size to dominate this market. These services have varying order shipment minimums, delivery fees and subscription fees.
Convenience stores and drug stores may be easy to run into and pick up some essentials, but you'll pay top dollar for that convenience. ShopSmart's price check found these stores consistently charged a lot more, often more than double the price at supermarkets, Target and Walmart on basics such as milk, bread and eggs. A half gallon of milk at 7-Eleven costs $3.12. Compare that to the average supermarket price of $2.30. And a loaf of whole wheat bread at CVS (CVS) cost $2.91. At a dollar store the same loaf costs -- yes, you guessed it -- $1
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