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Malaysia Airlines renames 'bucket list' promotion

KUALA LUMPUR, Malaysia (AP) -- Malaysia Airlines has renamed a promotional competition asking people what activities and destinations are on their "bucket list" after acknowledging it was inappropriate given the two deadly disasters it has suffered this year.

A bucket list is a term used by some English-speakers to describe a list of adventures they want to have before they die.

The "My Ultimate Bucket List Campaign" asked customers to come up with suggestions, the best of which would win prizes including flights on the airline.

All references to the bucket list have been scrubbed from the airline's website but cached copies of the competition's terms and conditions are still visible in Google searches.

A statement from Malaysia Airlines didn't say what the new name of the campaign was, which is running in Australia and New Zealand until the end of the year.

The airline said Thursday that it had withdrawn the title because it was "found to be inappropriate at this point in time."

"The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties," it said.

A Malaysia Airlines jet with 239 people on board went missing March 8 while en route to Beijing and no trace of it has been found. In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.

The airline had a good safety record before the disasters and was once associated with high-quality service. But the twin disasters, and the airlines handling of the first one in particular, has badly damaged its brand.

The airline's majority shareholder, state investment company Khazanah, last week announced it would cut 6,000 workers at Malaysia Airlines as part of a $1.9 billion overhaul.

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teamdoctors September 04 2014 at 4:50 AM

Oh God! Leave these poor people alone! I flew Malaysian Air from Hong Kong to Kuala Lumpur and from Kuala Lumpur to Tokyo, and it was the most relaxing flights in years. In fact I fell fast asleep

I love Malaysian Air!!!!

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1 reply
sevenv teamdoctors September 04 2014 at 6:25 AM

I flew Malaysia Air almost exclusively in the late '80s and early '90s...At that time they had a FAR superior business model than any other carrier at that time....Their business atitude was all about their customers..."Customers first profits second",.. I think I heard a friend say,about Malaysia Air ...What has hapened since then I cannot fathom ...I hope they pulled out of this with the tradional Malay will and atitude

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hurry up dammit September 04 2014 at 4:53 AM

Landing safely would be at the top of my list!

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manmi1 September 06 2014 at 10:38 AM

The way this airline handled their crashes as well as the survivors has no excuse. They have proven what type of airline they are.... if anyone is stupid enough to fly them again, they have to have a death wish.

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michaelat33685 September 04 2014 at 5:33 AM

This "bucket list" promotion should have said, "Where do you want to go to die"! I wouldn't get on Malasian Airlines if it was the last flight out of the Middle East or Africa. I'd rather walk or take a "CAMEL"!

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1 reply
ADAM ANTMAN michaelat33685 September 04 2014 at 5:46 PM

How about SMOKE a Camel?

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bambi4318.barbara September 07 2014 at 12:43 PM

A free trip on Malaysia Airlines; no thanks.

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rongravy September 08 2014 at 2:21 AM

But Malaysian cuisine is SO TASTY.

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jjbmdpa September 07 2014 at 8:54 AM

"Happy Landings!"

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Jules September 06 2014 at 1:00 PM

Most experts believe the plane was hijacked and landed on island. Most of the islands are habited by terroists groups and pirates. It is very easy to hide the plane but it is the passengers they wanted and will use months/years down the road to make a statement.

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felix.jiang September 04 2014 at 3:58 AM


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vcambri01 September 04 2014 at 10:11 AM

I'm calling my broker and going short on Malaysian Airlines

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