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How the world's most valuable brands got their names


By Eric Sandler

Nike, Coca-Cola, Microsoft, Louis Vuitton -- everyone from a child to the elderly can rattle the names off like a second language. Yet, do you actually know where your favorite brand names originated from?

Some follow in the names of their storied founders, while others feature clever anagrams, hidden meanings, and much more. Scroll through the gallery above to find out where the world's 25 most valuable brands got their names -- you may never read the words the same way again.

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Bobbie September 03 2014 at 12:35 PM

I was interested in this until I read the one about Mercedes Benz. Anyone who has ever been to Germany, or visited the Mercedes Museum in Stuttgart, will tell you that Mercedes is Benz' daugter's first name.

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6 replies
underdoneone September 03 2014 at 8:17 AM

Peter soft?

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1 reply
dickn2000b underdoneone September 03 2014 at 8:34 AM

I am sorry for your loss. I understand, however, there are medicines for your condition.

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brennemanbelkin September 03 2014 at 8:21 AM

"Named for the Greek goddess of victory"

What? Are you kidding me?

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oujoou September 03 2014 at 6:00 AM

When I was a kid with the only personal computer in town . . . I used to read software magazines. Microsoft among us newly anointed computer people was the company that made laughable games. lol. They had this flight simulator that was the biggest laugh of all time. I remember looking forward to seeing the one page ad for this simulator . . . so I could make fun of this company called Microsoft. So it's funny how it's this huge giant with this incredible impact now. :)

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savannahswithgod oujoou September 03 2014 at 10:06 AM

Don't worry all the laughs will be quelled by the 666 code when it comes into play. Any device out here tainted by that code will light itself on fire. So things as vehicle with computer chips and planes will stop working. Fireman should have fun with the buckets of water at the apartment complexes trying to put them out. Let's see, a computer can do things it is told to do, right?

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Alice September 03 2014 at 8:21 AM

It is amazing what all that money does to people! Now we have a New World Order and Common Core person in S. Jobs. Not quit the American he was when he first started his company.

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1 reply
cindyde Alice September 03 2014 at 3:37 PM

umm not quite

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samnakib September 03 2014 at 1:50 PM

The last thing Bill Gates wife wanted to hear on her honeymoon was the word "Microsoft"..

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skatulaki3 September 03 2014 at 12:41 PM

The greek runner after running 26 miles to bring the news from the battle of Marathon was only able to say "NIKE" meaning victory before he collapsed and died. A more likely reason to use the word as a brand name for running shoes !

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skatulaki3 September 03 2014 at 12:35 PM

The Greek runner who ran from Marathon to Athens to report on the battle tthat was waged at Marathon, said only one word before he collapsed and died. "NIKE" meaning victory. A more likely reason for the choice of using the word as a brand for running shoes.

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Philippe Baise September 03 2014 at 1:34 PM

Lufthansa is acronymic for "Let Us Fondle The Hostesses And Nubile Stewardesses Again".

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kcarthey September 03 2014 at 1:53 PM

Jerry DellaFamina, a famous ad executive and naming expert, wrote, "The attributes of the name follow the attributes of the product". Thus names such as "Chevrolet" named after a famous French race car driver took on the attributes of the cars being built in spite of its being French and having a silent "t".

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1 reply
Mickael Ventura kcarthey September 03 2014 at 8:03 PM

that still does not explain my dad calling me DUMBASS

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