Budweiser doubles offer to create fantasy town in Colo.
After heated debate, Budweiser finally got the go-ahead Thursday to take over the town of Crested Butte, Colorado.
CRESTED BUTTE, CO-- Colors of summer after heavy rain for several days near Crested Butte Colorado Thursday afternoon. Andy Cross, The Denver Post (Photo By Andy Cross/The Denver Post via Getty Images)
Colorado, Women Hiking West Maroon Pass On The Crested Butte Side In The Summer. (Photo by Education Images/UIG via Getty Images)
Main Street, Crested Butte, July 4
It's going to paint parts of the downtown area blue for an upcoming "Are You Up For Whatever" ad campaign. KMGH tells us some residents are more than a little excited, while others aren't interested in Bud Light's fantasy town makeover.
"Watch them come to town and paint it blue? A beautiful, pristine mountain town ..." one resident said.
In early August, Bud Light's marketing director didn't seem worried people would oppose the offer as he said, "What's to come during our #UpForWhatever weekend at Whatever, USA is going to be off the charts."
Anheuser-Busch was even advertising the upcoming ad.
Not all of the residents were up for anything, though -- and Bud Light ended up doubling its original offer of $250,000 to make sure it sealed the deal.
According to Examiner, town officials were secretly debating whether to take the first offer -- and then Bud Light brought the second, doubled offer to the table. The outlet reports officials agreed upon that offer without a word to the town's residents.
As you can imagine, many residents didn't like being left in the dark about such an important decision.
KCNC reports: "It seems like the council thought that if they brought this to the town the town would have a lot of issues. So they thought, 'Hmm, it's better to beg for forgiveness than to ask for permission,'" one resident said.
Apparently the behind-the-scenes planning was for good reason.
A local resident who has been hired to help plan the event told The Denver Post: "The secrecy behind the event is because we don't want 35,000 people here. It's a matter of safety and security for us."
That plan backfired big-time, though as the news was leaked to the town. It was followed by controversy that has been making national headlines.
The event is scheduled to take place Sept. 5-7.
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