Summer movies ratings slump for 2014

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Summer Movies Ratings Slump for 2014

Seen any good movies lately? If your answer is no, you're not alone.

The North American film industry has had its worst summer since 1997, with ticket sales declining by 15 percent since last summer.

The New York Times reports analyst believe there's a few reasons for the drop. For one "viewing distractions like the World Cup and scuttled release plans for films like "Fast and Furious 6" and Pixar's "Good Dinosaur," which both had production problems." The outlet also speculates a lack in creativity could have contributed to the lower than usually numbers.

For instance, "Hercules" came out just seven months after "The Legend of Hercules." Both movies were about - you guessed it, Hercules.

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Summer Movies Slump 2014
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Summer movies ratings slump for 2014
Director Brett Ratner, left, and Dwayne Johnson poses for photos as he arrives for an event to promote his film "Hercules," in Mexico City, Monday, Aug. 18, 2014. (AP Photo/Marco Ugarte)
Actor Kellan Lutz attends a screening of "The Legend of Hercules" on Monday, Jan. 6, 2014, in New York. (Photo by Andy Kropa/Invision/AP)
LONDON, ENGLAND - MARCH 25: Amal Fashanu attends a VIP screening of 'The Legend Of Hercules' at The Courthouse Hotel on March 25, 2014 in London, England. (Photo by Dave J Hogan/Getty Images)
BERLIN, GERMANY - AUGUST 21: (L-R) Beau Flynn, Aksel Hennie, Reece Ritchie, Ian McShane, Ingrid Bolso Berdal, Dwayne Johnson, Irina Shayk, Rufus Sewell, Brett Ratner and Sven Sturm attend the Europe premiere of Paramount Pictures 'Hercules' at CineStar on August 21, 2014 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Paramount Pictures)
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One analyst told Variety, "You can't chalk it up to anything other than a weak slate of movies that didn't resonate with consumers. ... We were expecting poor numbers to start with, and it got a lot worse."

The Telegraph notes there wasn't really a standout hit this summer to help boost sales. "For the first time since 2001, no single movie made $300 million and none of them even came close. In July alone box office receipts were down 30 per cent."

The summer's biggest hit, "Guardians of the Galaxy," was the only movie to make much of a dent, bringing in more than $250 million.

But it was a steep plunge to number two,"Teenage Mutant Ninja Turtles," which only earned $145 million.

However, the chief analyst at BoxOffice.com told Vox there might be an upside to the downward slope.

"The movie industry is cyclical, and we're definitely in a down year, but that has a lot to do with the fact that 2015's slate is so impressive. ... Many of the strongest franchises are lined up for 2015, and 2014 has suffered as a result."

Some of the films slated for release next year include, "Jurassic World," Pixar's "Inside Out," "Ant-Man," and "Assassin's Creed."
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