Rebecca Minkoff gets into the wearable tech game
With a rich history of digital initiatives and social media experiments, embracing technology in all forms is now part of Rebecca Minkoff's brand DNA. So it's no surprise that the designer is now incorporating technology into her physical products, with a new wearables collection set to launch next month.
Minkoff, of course, isn't the only designer hoping to make wearable tech palatable for the fashion set -- Diane von Furstenberg has designed frames for Google Glass and Tory Burch has created shiny jewelry to house Fitbit chips. Most recently, Ralph Lauren debuted a sensory shirt at the U.S. Open that tracks wearers' heart rate, steps and calories burned, among other signals.
Minkoff is starting with two bracelets, one that unfolds into a lightning phone charger and another that notifies you when something happens on your phone. They come in various colors and will cost $60 and $120, respectively. They'll debut at the designer's runway show next week and will be available at Rebecca Minkoff stores (the first of which will open in NYC in November) and Nordstrom this month.
Charging and notifying seem to be among the most popular wearable tech functions and bracelets seem to be the most popular style of wearable tech that doubles as jewelry. Minkoff's goal was to create jewelry that customers would like regardless of its function, which seems to be the key to getting non-tech people on board with wearables.
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